Dongfeng Motor Company Limited (
abb. DFL), most commonly known in English-language sources as Dongfeng Nissan,
[In Chinese sources, () most commonly refers to Dongfeng Nissan Passenger Vehicle Company, a DFL subsidiary.] is a Chinese automobile manufacturing company headquartered in
Wuhan
Wuhan (, ; ; ) is the capital of Hubei, Hubei Province in the China, People's Republic of China. It is the largest city in Hubei and the most populous city in Central China, with a population of over eleven million, the List of cities in China ...
,
Hubei
Hubei (; ; alternately Hupeh) is a landlocked province of the People's Republic of China, and is part of the Central China region. The name of the province means "north of the lake", referring to its position north of Dongting Lake. The prov ...
. It is a 50–50
joint-venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...
between
Dongfeng Motor Group
Dongfeng Motor Group Co., Ltd. known also as DFG is a Chinese holding company based in Wuhan, Hubei. Its H shares were listed on the Hong Kong stock exchange.
Dongfeng Motor Group formed several joint ventures with other foreign automobile make ...
and
Nissan Motors
, trading as Nissan Motor Corporation and often shortened to Nissan, is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells its vehicles under the Nissan, Infiniti, and Datsun brands, ...
. It produces passenger cars under the Nissan marque and commercial vehicles under the Dongfeng marque.
[
]
Name
Dongfeng Motor Corporation
Dongfeng Motor Corporation Ltd. is a Chinese state-owned automobile manufacturer headquartered in Wuhan, Hubei. Founded in 1969, it is currently the third largest of the " Big Four" state-owned car manufacturers of China, namely: SAIC Motor, F ...
( and previously ) is a separate legal entity from Dongfeng Motor Co., Ltd. (). Dongfeng Motor Corporation is a Chinese, state-owned automaker while Dongfeng Motor Co., Ltd. is a joint venture between Dongfeng Motor Group ()[Also used the Chinese name before the formation of the current Dongfeng Motor Co., Ltd.] and Nissan. Dongfeng Motor Co., Ltd. had a subsidiary Dongfeng Automobile Co., Ltd. (DFAC, ) which also had a similar name with Dongfeng Motor Co., Ltd..
, according to Reuters, about 68% of Dongfeng Motor Group products were connected to Nissan, and, as of 2006, the company was being referred to as "the biggest Sino-foreign vehicle joint venture".[ According to Dongfeng Motor Group, Dongfeng Motor Co., Ltd. (DFL) and it subsidiaries produced 1,501,562 units of vehicles in year 2017, out of Dongfeng Motor Group's 3,306,086 units from all its divisions, subsidiaries and joint ventures,][ or 45% production volume of the listed portion of the whole Dongfeng Motor Corporation group. This figure did not distinguish licensed model from the production volume, but by legal person basis.
]
History
Dongfeng Motor Co., Ltd. (DFL) was formally established on 9 June 2003 and began operations on 1 July 2003.[ Initially headquartered in Shiyan, it moved closer to its Chinese parent relocating to Wuhan in June, 2006.]
Sales targets in 2007 were in excess of 600,000 units.[
In September 2010, DFL unveiled a new automobile marque, ]Venucia
Venucia is a car marque of Dongfeng Nissan Passenger Vehicle Company (Dongfeng Nissan), a subsidiary of Dongfeng Motor Co., Ltd. The marque was launched in September 2010 by Dongfeng Nissan. From February 2017 until the end of 2020, Venucia wa ...
(), to sell vehicles tailored specifically for second- and third-tier Chinese cities in the poorer interior of the country.
In 2011, a roadmap for additional investment in Dongfeng Motor Co., Ltd. by its Japanese and Chinese parents was drawn up as part of a plan to boost annual sales from around 1.3 million vehicles in 2010 to over 2.3 million by 2015. In April 2012, it was announced that Dongfeng Motor Co., Ltd. would begin manufacturing models from the range of Nissan's luxury marque, Infiniti
is the luxury vehicle division of the Japanese automaker Nissan. Infiniti officially started selling vehicles on November 8, 1989, in North America. The marketing network for Infiniti-branded vehicles included dealers in over 50 countries in ...
, beginning in 2014.
In 2017 the majority stake of Zhengzhou Nissan, was acquired from the listed subsidiaries Dongfeng Automobile Company
Dongfeng Automobile Co., Ltd. (abb. DFAC), is a Chinese automobile company based in Xiangyang, Hubei. It is a subsidiary of Dongfeng Motor Co., Ltd. (DFL) which is a joint venture of Dongfeng Motor Group (DFG) and Nissan. DFG is majority owned b ...
for .
Production bases and facilities
As of 2006, the company reportedly had factories in Hubei, Guangdong, the Guangxi Zhuang Autonomous Region, the Xinjiang Uygur Autonomous Region, and Zhejiang.[
As of 2015, a subsidiary, Dongfeng Nissan Passenger Vehicle Company, is listed as having a R&D center as well as a variety of factories including sites in: Dalian, Huadu, Xiangyang, and Zhengzhou. The Dalian location may be the same site that was in the planning stages as of 2012 and slated to produce Nissan-branded automobiles.
A corporate campus and design center in Huadu, Guangzhou, was announced in 2017.
]
Subsidiaries
, DFL had the following subsidiaries:
* Dongfeng Automobile Company
Dongfeng Automobile Co., Ltd. (abb. DFAC), is a Chinese automobile company based in Xiangyang, Hubei. It is a subsidiary of Dongfeng Motor Co., Ltd. (DFL) which is a joint venture of Dongfeng Motor Group (DFG) and Nissan. DFG is majority owned b ...
(60.1%)
* Dongfeng Nissan Passenger Vehicle Company
* Zhengzhou Nissan Automobile Company
* Dongfeng Infiniti Motor Company
* Dongfeng Motor Parts and Components Group Company
Products
After the majority stake of Zhengzhou Nissan, was acquired by Dongfeng Motor Co., Ltd., there are three brands of products sold under the firm, including Dongfeng, Fengdu
Fengdu County (; formerly ) is a county located in Chongqing Municipality, People's Republic of China. The county was established as Fengdu County () during the Sui Dynasty. The name was changed to Fengdu County () during the Ming Dynasty. In 195 ...
, and Nissan
, trade name, trading as Nissan Motor Corporation and often shortened to Nissan, is a Japanese multinational corporation, multinational Automotive industry, automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells ...
.
Dongfeng products
* Dongfeng Rich
**Dongfeng Rich
**Dongfeng Rich EV
**Dongfeng Rich SUV
*Dongfeng Rich 6 The Dongfeng Rich is a compact pickup truck produced by the Dongfeng Nissan joint venture of Chinese auto manufacturer Dongfeng Motor Corporation.
First generation
The first generation Dongfeng Rich is a pickup truck and a SUV based on the desig ...
* Dongfeng Succe
**Dongfeng Succe
**Dongfeng Succe EV
**Dongfeng Succe EV panelvan
*Dongfeng Yufeng S16
The Dongfeng Yufeng (东风御风) or Dongfeng E-Travel is a light commercial van produced by the Chinese automaker Dongfeng Dongfeng is the romanization of several Chinese names of which most notably "East Wind" (); it may refer to:
People's ...
* Dongfeng Yufeng P16
*Dongfeng Junfeng
The Dongfeng Junfeng (俊风) is a microvan produced by Zhengzhou Nissan Automobile, a subsidiary of Dongfeng Motor Co., Ltd.
Overview
The Dongfeng Junfeng was originally called the Junfeng CV03 and was sold directly by Dongfeng when launched ...
*Dongfeng Oting
The Nissan Xterra is a truck-based compact SUV manufactured and marketed by Nissan from 1999–2015 across two generations; the first (1999–2004) sharing a platform as well as front bumper, hood, A-pillar, windshield and front doors with the ...
(discontinued)
File:Dongfeng Rich II China 2016-04-07.jpg, Dongfeng Rich
File:Dongfeng Rich 6 01 China 2019-03-14.jpg, Dongfeng Rich 6
File:2010 Dongfeng (Zhengzhou-Nissan) Succe, front 8.16.18.jpg, Dongfeng Succe
File:2018 Dongfeng (DFAC) Yufeng LWB panel, front 8.16.18.jpg, Dongfeng Yufeng
File:2014 Dongfeng (Zhengzhou-Nissan) Junfeng CV03, front 8.3.18.jpg, Dongfeng Junfeng
File:2012 Dongfeng (Zhengzhou-Nissan) Oting, front 8.16.18.jpg, Dongfeng Oting
Dongfeng Ruitaite products
Electric commercial van products.
*Dongfeng Ruitaite EM10 Dongfeng is the romanization of several Chinese names of which most notably "East Wind" (); it may refer to:
People's Republic of China
* Dongfeng (missile) (), series of ballistic missiles of the People's Liberation Army
* Chinese series of dies ...
*Dongfeng Ruitaite EM16 Dongfeng is the romanization of several Chinese names of which most notably "East Wind" (); it may refer to:
People's Republic of China
* Dongfeng (missile) (), series of ballistic missiles of the People's Liberation Army
* Chinese series of dies ...
*Dongfeng Ruitaite EM30 Dongfeng is the romanization of several Chinese names of which most notably "East Wind" (); it may refer to:
People's Republic of China
* Dongfeng (missile) (), series of ballistic missiles of the People's Liberation Army
* Chinese series of dies ...
Fengdu products
*Fengdu MX5
The Aeolus AX7, previously the Dongfeng Fengshen AX7 is a compact CUV produced by Dongfeng Motor Corporation under the Aeolus sub-brand since 2014.
Starting from the 2021 model year, the Aeolus AX7 was sold with the Aeolus name badge instead of ...
*Fengdu MX6
The is a compact crossover SUV produced by the Japanese automaker Nissan since 2000. Since its introduction, the X-Trail is positioned below the truck-based Xterra and Pathfinder.
Since the third-generation model, the X-Trail became the same v ...
File:Dongfeng Fengdu MX5 2 China 2017-04-05.jpg, Fengdu MX5
File:Dongfeng Fengdu MX6 China 2016-04-07.jpg, Fengdu MX6
Nissan products
*Nissan NV200
The Nissan NV200 is a light commercial and leisure activity, 4/5-door van designed and produced by the Japanese automaker Nissan since 2009.
Overview
The vehicle was previewed as the NV200 Concept at the 2007 Tokyo Motor Show, followed by ...
*Nissan Navara
The Nissan Navara is a nameplate used for Nissan pickup trucks with D21, D22, D40 and D23 model codes. The nameplate has been used in Australia, New Zealand, Central America, South America, Asia, Europe, and South Africa. In North, Central a ...
*Nissan Terra
The Nissan Terra is a mid-size SUV manufactured by Nissan. It was launched to the public at the April 2018 Auto China. The Terra is positioned in size between the X-Trail/ Rogue compact crossover and Patrol/ Armada full-size SUV. The Terra also ...
File:Nissan NV200 CN facelift 02 China 2018-03-20.jpg, Nissan NV200
File:2016 Nissan NP300 Navara (D23) ST 4-door utility (2017-09-22) 01.jpg, Nissan Navara
File:Nissan Terra 001.jpg, Nissan Terra
Footnotes
References
External links
*
{{Automotive industry in the People's Republic of China
Car manufacturers of China
Nissan
Dongfeng Motor joint ventures