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Donold B. Lourie (August 22, 1899 – January 15, 1990) was an American businessman, government official, and
college football College football (french: Football universitaire) refers to gridiron football played by teams of student athletes. It was through college football play that American football rules first gained popularity in the United States. Unlike most ...
player. He served for many years as the president of the
Quaker Oats Company The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001. History Precursor miller companies In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. S ...
, and held various other executive positions there and for several other businesses. President
Dwight D. Eisenhower Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; ; October 14, 1890 – March 28, 1969) was an American military officer and statesman who served as the 34th president of the United States from 1953 to 1961. During World War II, ...
appointed Lourie to a position in the
State Department The United States Department of State (DOS), or State Department, is an United States federal executive departments, executive department of the Federal government of the United States, U.S. federal government responsible for the country's fore ...
, and he served in that capacity for one year. Lourie attended
Princeton University Princeton University is a private university, private research university in Princeton, New Jersey. Founded in 1746 in Elizabeth, New Jersey, Elizabeth as the College of New Jersey, Princeton is the List of Colonial Colleges, fourth-oldest ins ...
, where he was a star
quarterback The quarterback (commonly abbreviated "QB"), colloquially known as the "signal caller", is a position in gridiron football. Quarterbacks are members of the offensive platoon and mostly line up directly behind the offensive line. In modern Ame ...
, and he was named a consensus All-American as a junior. Lourie was inducted into the
College Football Hall of Fame The College Football Hall of Fame is a hall of fame and interactive attraction devoted to college football. The National Football Foundation (NFF) founded the Hall in 1951 to immortalize the players and coaches of college football that were vote ...
in 1974.


Early life

Lourie was born on August 22, 1899 in
Decatur, Alabama Decatur (dɪˈkeɪtə(r)) is the largest city and county seat of Morgan County (with a portion also in Limestone County) in the U.S. state of Alabama. Nicknamed "The River City", it is located in northern Alabama on the banks of Wheeler Lake ...
. He grew up in
Peru, Illinois Peru is a city in LaSalle County, Illinois, United States. The population was 9,896 at the 2020 census, down from 10,295 at the 2010 census. It is part of the Ottawa, IL Micropolitan Statistical Area. Peru and its twin city, LaSalle, make up ...
where he attended
LaSalle-Peru High School LaSalle-Peru Township High School, also known as LaSalle-Peru High School, LPHS, or simply LP, is a public four-year high school located at 541 Chartres Street in LaSalle, Illinois, a small city in LaSalle County, Illinois, in the Midwestern Unite ...
. Member Biography: Don Lourie College Football Hall of Fame, retrieved July 17, 2009. He then attended boarding school at the prestigious
Phillips Exeter Academy (not for oneself) la, Finis Origine Pendet (The End Depends Upon the Beginning) gr, Χάριτι Θεοῦ (By the Grace of God) , location = 20 Main Street , city = Exeter, New Hampshire , zipcode ...
, but was constantly bullied. He played
football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...
there, and in his junior season in 1916, scored the winning
touchdown A touchdown (abbreviated as TD) is a scoring play in gridiron football. Whether running, passing, returning a kickoff or punt, or recovering a turnover, a team scores a touchdown by advancing the ball into the opponent's end zone. In Ameri ...
against his school's "ancient rival",
Andover Andover may refer to: Places Australia * Andover, Tasmania Canada * Andover Parish, New Brunswick * Perth-Andover, New Brunswick United Kingdom * Andover, Hampshire, England ** RAF Andover, a former Royal Air Force station United States * Ando ...
. On the first play in the fourth quarter, he went around the left
end End, END, Ending, or variation, may refer to: End *In mathematics: ** End (category theory) ** End (topology) **End (graph theory) ** End (group theory) (a subcase of the previous) **End (endomorphism) *In sports and games **End (gridiron footbal ...
to rush 33 yards for the game's only score.


Education and college football

He attended college at
Princeton University Princeton University is a private university, private research university in Princeton, New Jersey. Founded in 1746 in Elizabeth, New Jersey, Elizabeth as the College of New Jersey, Princeton is the List of Colonial Colleges, fourth-oldest ins ...
, where he played
football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...
and competed in
track and field Track and field is a sport that includes athletic contests based on running, jumping, and throwing skills. The name is derived from where the sport takes place, a running track and a grass field for the throwing and some of the jumping events ...
. In track, he won a
broad jump The long jump is a track and field event in which athletes combine speed, strength and agility in an attempt to leap as far as possible from a takeoff point. Along with the triple jump, the two events that measure jumping for distance as a gr ...
ing championship in the United Kingdom. In football, he played as a
quarterback The quarterback (commonly abbreviated "QB"), colloquially known as the "signal caller", is a position in gridiron football. Quarterbacks are members of the offensive platoon and mostly line up directly behind the offensive line. In modern Ame ...
and was named a consensus All-American as a junior in 1920. Teammate and fellow All-American Stan Keck wrote a few years later that the 1920 Princeton–
Yale Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the wor ...
game "stands out in my mind as that which offered the most stirring spectacle of my career." Princeton led in the last minute of the first half, 3–0, during which they had struggled against their opponent. With the ball on the Yale 40-yard line and only enough time remaining for one play, the Elis assumed that Princeton would attempt a
field goal A field goal (FG) is a means of scoring in gridiron football. To score a field goal, the team in possession of the ball must place kick, or drop kick, the ball through the goal, i.e., between the uprights and over the crossbar. The entire ba ...
. Keck was set to be the
kicker Kicker or The Kicker may refer to: Sports * Placekicker, a position in American and Canadian football * ''Kicker'' (sports magazine), in Germany * Kicker, the German colloquial term for an association football player * Kicker, the word used i ...
and Lourie the holder. When it became apparent Yale would attempt to block the kick, Lourie made an
audible Audible may refer to: * Audible (service), an online audiobook store * Audible (American football), a tactic used by quarterbacks * ''Audible'' (film), a short documentary film featuring a deaf high school football player * Audible finish or rush ...
to fake a kick attempt and run the ball himself. Keck threw a
block Block or blocked may refer to: Arts, entertainment and media Broadcasting * Block programming, the result of a programming strategy in broadcasting * W242BX, a radio station licensed to Greenville, South Carolina, United States known as ''96.3 ...
and allowed Lourie to run to the
end zone The end zone is the scoring area on the field, according to gridiron-based codes of football. It is the area between the end line and goal line bounded by the sidelines. There are two end zones, each being on an opposite side of the field. ...
for a touchdown. Princeton later extended their lead and won, 20–0, and finished the season with a 6–0–1 record.Don Lourie Surprises Yale
''College Football Historical Society Newsletter'', vol. 17, no. 2, p. 8,
LA84 Foundation The LA84 Foundation (known until June 2007 as the Amateur Athletic Foundation of Los Angeles) is a private, nonprofit institution created by the Los Angeles Olympic Organizing Committee to manage Southern California's endowment from the 1984 Olym ...
, retrieved July 17, 2009.
Walter Camp Walter Chauncey Camp (April 7, 1859 – March 14, 1925) was an American football player, coach, and sports writer known as the "Father of American Football". Among a long list of inventions, he created the sport's line of scrimmage and the system ...
described Lourie as "the remarkable little general, disclosing every weak point of the opposition." Lourie missed half of his senior season in 1921 because of an injury. He was awarded the Poe Memorial Cup for services rendered to the team both as a junior and a senior. Lourie was named to the all-time Princeton team in 1948, and in 1964, the
National Football Foundation The National Football Foundation (NFF) is a non-profit organization to promote and develop amateur American football on all levels throughout the United States and "developing the qualities of leadership, sportsmanship, competitive zeal and the dr ...
bestowed upon him its Gold Medal for lifetime achievement. He was inducted into the
College Football Hall of Fame The College Football Hall of Fame is a hall of fame and interactive attraction devoted to college football. The National Football Foundation (NFF) founded the Hall in 1951 to immortalize the players and coaches of college football that were vote ...
in 1974. In his honor, Princeton created the Donold B. Lourie Award, which is awarded annually to the team's most outstanding freshman. Lourie graduated as the president of his class in 1922.Lourie Again Awarded Poe Memorial Cup at Princeton
''The New York Times'', November 17, 1922.
He declined an offer to play for the
Chicago Bears The Chicago Bears are a professional American football team based in Chicago. The Bears compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) North division. The Bears have won nine NF ...
in the fledgling
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...
, and instead, remained at his alma mater as its
backfield The offensive backfield is the area of an American football field behind the line of scrimmage. The offensive backfield can also refer to members of offense who begin plays behind the line, typically including any backs on the field, such as the ...
coach.


Professional career

Lourie then went to work for the
Quaker Oats Company The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001. History Precursor miller companies In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. S ...
. In 1923, he married Mary Edna King with whom he later had a son, Donold K. Lourie who became an attorney, businessman, and novelist.Paid Notice: Deaths LOURIE, DONOLD K.
''The New York Times'', November 4, 2008.
He became the president of Quaker Oats in 1947. In 1953, he took a leave of absence from Quaker when President
Dwight D. Eisenhower Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; ; October 14, 1890 – March 28, 1969) was an American military officer and statesman who served as the 34th president of the United States from 1953 to 1961. During World War II, ...
appointed him as the Under Secretary of State for Administration where Lourie oversaw a reorganization of the department. He returned to Quaker the following year, and in 1956, he became the
chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
, and in 1961, the chairman. At different times, Lourie also acted as director for
Illinois Central Industries PepsiAmericas, Inc. was the world's second-largest bottler of Pepsi-Cola products, under contract with product owner PepsiCo. PepsiAmericas also held contracts to produce beverages for Dr Pepper Snapple Group and smaller regional brands. PepsiA ...
, the
International Paper Company The International Paper Company is an American pulp and paper company, the largest such company in the world. It has approximately 56,000 employees, and is headquartered in Memphis, Tennessee. History The company was incorporated January 31, ...
,
International Harvester The International Harvester Company (often abbreviated by IHC, IH, or simply International ( colloq.)) was an American manufacturer of agricultural and construction equipment, automobiles, commercial trucks, lawn and garden products, household e ...
, and the
Northern Trust Company Northern Trust Corporation is a financial services company headquartered in Chicago that caters to corporations, institutional investors, and ultra high net worth individuals. Northern Trust is one of the largest banking institutions in the Un ...
. In 1970, Lourie retired from Quaker and moved to
Longwood, Florida Longwood is a city in Seminole County, Florida, United States. The population was 15,087 at the 2020 census. It is part of the Orlando–Kissimmee–Sanford, Florida Metropolitan Statistical Area. Geography Longwood is located at . According t ...
.Donold Lourie, 91, A Retired Chairman Of Quaker Oats Co.
''The New York Times'', January 20, 1990.
He died on January 15, 1990 at the age of 90 in
Wilmette, Illinois Wilmette is a village in New Trier Township, Cook County, Illinois, United States. Bordering Lake Michigan and Evanston, Illinois, it is located north of Chicago's downtown district. Wilmette had a population of 27,087 at the 2010 census. The ...
.


References

{{DEFAULTSORT:Lourie, Donold 1899 births 1990 deaths American chief executives Eisenhower administration personnel Princeton Tigers football coaches Princeton Tigers football players American football quarterbacks Princeton University alumni All-American college football players College Football Hall of Fame inductees Phillips Exeter Academy alumni Sportspeople from Decatur, Alabama People from Peru, Illinois Players of American football from Alabama Quaker Oats Company people United States Under Secretaries of State People from Longwood, Florida