Donald Cannon (born August 2, 1979) is an American DJ, record producer, songwriter, and record executive. Cannon is a co-founder of the

Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most i ...

imprint, Generation Now. He was also a member of the prominent

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

mixtape A mixtape (alternatively mix-tape, mix tape or mixed tape) is a compilation of music, typically from multiple sources, recorded onto a medium. With origins in the 1980s, the term normally describes a homemade compilation of music onto a cassette ...

collective, Aphilliates Music Group, with his long-time collaborator and fellow Generation Now founder,

DJ Drama Tyree Cinque Simmons (born April 22, 1978), professionally known as DJ Drama, is an American DJ, record executive and music promoter. He is the co-founder (with Don Cannon) of Generation Now, an Atlantic Records imprint with artists including ...

. Over the course of his career, Cannon has produced tracks and albums for artists like Jeezy,

Logic Logic is the study of correct reasoning. It includes both formal and informal logic. Formal logic is the science of deductively valid inferences or of logical truths. It is a formal science investigating how conclusions follow from premises ...

Lil Uzi Vert Symere Bysil Woods ( ; born July 31, 1995), known professionally as Lil Uzi Vert, is an American rapper, singer, and songwriter. They are characterized by their face tattoo, facial tattoos, facial piercings, eccentric hairstyles and androgynous ...

Lil Wayne Dwayne Michael Carter Jr. (born September 27, 1982), known professionally as Lil Wayne, is an American rapper, singer, songwriter, and record executive. His career began in 1995, at the age of 12, when he was signed by rapper Birdman (rapper), ...

Ludacris Christopher Brian Bridges (born September 11, 1977), known professionally as Ludacris (, homophonous with 'ludicrous' in American English), is an American rapper, actor, record producer and record executive. Born in Champaign, Illinois, Ludac ...

50 Cent Curtis James Jackson III (born July 6, 1975), known professionally as 50 Cent, is an American rapper, actor, and businessman. Born in the South Jamaica neighborhood of Queens, Jackson began pursuing a musical career in 2000, when he produced ...

, and numerous others. He also served as the Vice President of A&R at

Def Jam Recordings Def Jam Recordings (also simply known as Def Jam) is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip hop, contemporary R&B, soul and pop. The ...

Early life and education

Cannon was born on August 2, 1979 in

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...

Pennsylvania Pennsylvania (; ( Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, ...

. He was raised largely in

West Philadelphia West Philadelphia, nicknamed West Philly, is a section of the city of Philadelphia. Alhough there are no officially defined boundaries, it is generally considered to reach from the western shore of the Schuylkill River, to City Avenue to the nort ...

. At the age of 5, he received his first set of

turntables A phonograph, in its later forms also called a gramophone (as a trademark since 1887, as a generic name in the UK since 1910) or since the 1940s called a record player, or more recently a turntable, is a device for the mechanical and analogu ...

, a mixer, and a

karaoke machine Karaoke (; ; , clipped compound of Japanese ''kara'' "empty" and ''ōkesutora'' "orchestra") is a type of interactive entertainment usually offered in clubs and bars, where people sing along to recorded music using a microphone. The music is ...

. By age 11, he had DJed numerous events, including his aunt's wedding reception. After high school, Cannon moved to Atlanta,

Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...

to attend

Clark Atlanta University Clark Atlanta University (CAU or Clark Atlanta) is a private, Methodist, historically black research university in Atlanta, Georgia. Clark Atlanta is the first Historically Black College or University (HBCU) in the Southern United States. Found ...

. While there, he met up with other Philadelphia natives, DJ Drama and DJ Sense. The three formed the Aphilliates while in college together as a loose collection of DJs. Cannon also began DJing parties and clubs in Atlanta's inner city.

Career

Cannon, along with DJ Drama and DJ Sense, officially co-founded the Aphilliates Music Group (AMG) in Atlanta in 2003. Cannon often produced tracks on DJ Drama's prominent mixtape series, ''Gangsta Grillz'', which featured artists like Jeezy,

Gucci Mane Radric Delantic Davis (born February 12, 1980), known professionally as Gucci Mane, is an American rapper and record executive. He helped pioneer the hip hop subgenre of trap music alongside fellow Atlanta-based rappers T.I. and Young Jeezy, ...

, Ludacris,

Fabolous John David Jackson (born November 18, 1977), better known by his stage name Fabolous, is an American rapper. Raised in Brooklyn, he first gained recognition while still a senior in high school, when he performed live on American music executive ...

, T.I., and numerous others. Some of Cannon's most notable early production credits with Aphilliates included Jeezy's " Go Crazy" featuring

Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, record producer, entrepreneur, and founder of Manhattan-based conglomerate talent and entertainment agency Roc Nation. He is regarded as one of ...

's "Man Down," and Ludacris' "Everybody Hates Chris." Cannon also helped develop mixtape series like Lil Wayne's '' Dedication'', T.I. and

P$C PSC or Pimp Squad Click (stylized as P$C or Pimp $quad Click), is an American hip hop group from Bankhead, Atlanta, Georgia. Formed in 2001, the group was originally composed of six members, southern rappers Big Kuntry King, Mac Boney, C-Rod, ...

's ''In da Streets'', and Jeezy's ''Trap or Die''. He would go on to co-host a show on Atlanta's

WHTA WHTA (107.9 FM) is a commercial radio station licensed to Hampton, Georgia, and serving the Atlanta metropolitan area. It is owned by Urban One and it airs an urban contemporary radio format, focused on hip hop music. The studios and offices ...

and became a music director for the show ''Streets Iz Watchin'' on the

Sirius XM Radio Sirius XM Holdings Inc. is an American broadcasting company headquartered in Midtown Manhattan, New York City that provides satellite radio and online radio services operating in the United States. It was formed by the 2008 merger of Sirius Sat ...

station,

Shade 45 Shade 45 is American rapper Eminem's hip-hop station on Sirius XM Radio channel 45 and Dish Network channel 6045. History Eminem established his own channel, Shade 45, that plays uncut hip hop. Eminem also established a new morning show, ''Sway ...

. ''Good Day Atlanta'', the morning show on Atlanta's Fox affiliate, also named him "Atlanta's Best DJ." In September 2006, the Aphilliates Music Group entered into a strategic partnership with

Asylum Records Asylum Records is an American record label, founded in 1971 by David Geffen and partner Elliot Roberts. It was taken over by Warner Communications (now the Warner Music Group) in 1972, and later merged with Elektra Records to become Elektra/As ...

. In January 2007, however, Aphilliates' Atlanta offices were raided by local police at the behest of the

RIAA The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...

, and Cannon and DJ Drama were arrested on

RICO The Racketeer Influenced and Corrupt Organizations (RICO) Act is a United States federal law that provides for extended criminal penalties and a civil cause of action for acts performed as part of an ongoing criminal organization. RICO was en ...

charges. Authorities seized 81,000 mixtapes and various pieces of recording equipment in the raid. That raid and others like it were subject to public outcry in the aftermath, with some music industry insiders describing the RIAA and its constituent members as "schizophrenic." Aphilliates had largely operated with the express permission of major record labels at the time, because AMG helped promote their artists. Neither Cannon nor DJ Drama were ever convicted in relation to the raid. In December 2008, Cannon announced his departure from the Aphilliates, opting to focus on his own production and promotion company, Cannon Music, LLC. In 2009, he produced the theme song for

Tyler Perry Tyler Perry (born Emmitt Perry Jr., September 13, 1969) is an American actor, comedian, filmmaker, and playwright. He is the creator and performer of the Madea character, a tough elderly woman. Perry's films vary in style from orthodox filmmak ...

's TBS sitcom, ''

House of Payne ''House of Payne'' is an American sitcom television series created and produced by Tyler Perry that premiered in syndication on June 21, 2006. The series revolves around a multi-generational family living under one roof in Atlanta led by patriarc ...

''. He also produced season themes for the

Atlanta Hawks The Atlanta Hawks are an American professional basketball team based in Atlanta. The Hawks compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference (NBA), Eastern Conference Southeast Division (NBA), Sou ...

and the

Atlanta Thrashers The Atlanta Thrashers were a professional ice hockey team based in Atlanta. Atlanta was granted a franchise in the National Hockey League (NHL) on June 25, 1997, and became the League's 28th franchise when it began play in the 1999–2000 seaso ...

. From 2009 to 2012, Cannon produced, mixed, and/or hosted numerous mixtapes and tracks for artists like

Big Sean Sean Michael Leonard Anderson (born March 25, 1988), known professionally as Big Sean, is an American rapper. Anderson began his music career in 2007 and gained popularity in 2010 with his third mixtape '' Finally Famous Vol. 3: Big''. He then s ...

('' Finally Famous Vol. 3: Big''),

The Cool Kids The Cool Kids are an American hip hop duo composed of rappers Sir Michael Rocks and Chuck Inglish. The Cool Kids' music had been released primarily to the independent Chocolate Industries via their own label C.A.K.E. Recordings. Reed and Inger ...

('' Gone Fishing''),

Curren$y Shante Scott Franklin (born April 4, 1981), better known by his stage name Currensy (often stylized as Curren$y), is an American rapper. In 2011, he founded the label Jet Life Recordings. Music career 2002–2008: No Limit and Young Money ...

(''Smokee Robinson''), Jeezy (''Trap or Die II''),

Trouble Trouble may refer to: Film and television * ''Trouble'' (1922 film), an American silent comedy-drama film directed by Albert Austin * ''Trouble'' (1933 film), a British comedy film * ''Trouble'' (1977 film), a Soviet drama film * ''Trouble'' ...

(''Green Light''), and

Lil Reese Tavares Lamont Taylor (born January 6, 1993), known professionally as Lil Reese, is an American rapper from Chicago, Illinois. Hailing from Chicago's drill scene in the early 2010s, he is known for his collaborations with fellow rappers Chie ...

(''Don't Like''; hosted with DJ Drama). In July 2013, Cannon was named the Vice President of A&R at Def Jam Recordings. He is credited with signing and fostering numerous artists while at the label. In August 2013, Cannon reunited with DJ Drama and DJ Sense to co-found a new media collective called The Academy. In September of that year, The Academy announced its initial roster of 23 DJs. In 2015, Cannon and DJ Drama founded the record label, Generation Now, as an imprint of Atlantic Records. One of the first artists they signed that year was Lil Uzi Vert. Cannon served as executive producer on Uzi's 2015 debut commercial mixtape, ''

Luv Is Rage ''Luv Is Rage'' is the debut commercial mixtape by American rapper Lil Uzi Vert. It was released on October 30, 2015, by Generation Now and Atlantic Records. The mixtape includes features from Young Thug and Wiz Khalifa. A sequel was released on ...

''. He also served as executive producer on Uzi's 2017 studio album, ''

Luv Is Rage 2 ''Luv Is Rage 2'' is the debut studio album by American rapper Lil Uzi Vert. It was released on August 25, 2017, through Generation Now and Atlantic Records. The album serves as a sequel to Uzi's commercial debut mixtape ''Luv Is Rage'' (2015). It ...

'', which topped the ''Billboard'' 200 chart. Other artists that Cannon and Drama have signed to the label include,

Skeme Lonnie Kimble (born January 3, 1990), better known by his stage name Skeme, is an American rapper from Inglewood, California. Skeme has collaborated with various West Coast rappers such as the group Black Hippy, Bizzy Bone, The Game, Dom Ken ...

Jack Harlow Jackman Thomas Harlow (born March 13, 1998) is an American rapper from Louisville, Kentucky. He started his career in 2015 and released several EPs and mixtapes before he was signed to Don Cannon and DJ Drama's record label Generation Now in 201 ...

, Lil James, and Killumantii.

Discography

Recognition and awards

References

External links

Generation Now
{{DEFAULTSORT:Cannon, Don 1979 births African-American record producers American hip hop DJs American hip hop record producers East Coast hip hop musicians Living people Clark Atlanta University alumni Mixtape DJs Musicians from Philadelphia Place of birth missing (living people) Record producers from Pennsylvania 21st-century African-American people 20th-century African-American people