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''Don't Scare the Hare'' is a 2011 British television
game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or Let's Play, demonstrative and are typically directed b ...
produced by Initial (a
subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...
of
Endemol UK Endemol Shine UK (branded as EndemolShine UK and formerly Endemol UK Ltd) is a British production company. Since 2020, the company has been a subsidiary of Banijay. Endemol Shine UK incorporates a number of production brands, including Artist ...
) for the BBC, hosted by
Jason Bradbury Jason Alan Bradbury (born 10 April 1969) is a British television presenter and children's author, best known for presenting shows such as the Channel 5 technology programme ''The Gadget Show'' and the BBC One game show '' Don't Scare the Har ...
and narrated by
Sue Perkins Susan Elizabeth Perkins (born 22 September 1969) is an English actress, broadcaster, comedian, presenter and writer. Originally coming to prominence through her comedy partnership with Mel Giedroyc in ''Mel and Sue'', she has since become best ...
. The programme was aired on
BBC One BBC One is a British free-to-air public broadcast television network owned and operated by the BBC. It is the corporation's flagship network and is known for broadcasting mainstream programming, which includes BBC News television bulletins, p ...
on Saturday evenings and was first transmitted on 23 April 2011. This series had been planned to run for nine episodes but it was taken off air after six episodes because of poor ratings. The remaining three episodes were rescheduled for broadcast in October 2011. In the show, contestants must compete in a series of challenges to win £15,000 of prize money; failure to complete questions and physical challenges risks "scaring" a giant robotic hare. The programme has been described by its host as "fantasy based toddler telly with an adult twist". It was the first show to be made at Dock10,
MediaCityUK MediaCityUK is a mixed-use property development on the banks of the Manchester Ship Canal in Salford, Greater Manchester, England. The project was developed by Peel Media; its principal tenants are media organisations and the Quayside MediaCi ...
. The programme ceased operations for good on 22 October 2011.


Background

The show was piloted at BBC Television Centre in September 2009, with Jason Bradbury as host and
Barry Davies Barry George Davies MBE (born 24 October 1937) is an English retired sports commentator and television presenter. He covered a wide range of sports in a long career, primarily for the BBC. Although best known for his football commentary, D ...
providing a live voiceover. The format underwent further development. In November 2010, the ''
Manchester Evening News The ''Manchester Evening News'' (''MEN'') is a regional daily newspaper covering Greater Manchester in North West England, founded in 1868. It is published Monday–Saturday; a Sunday edition, the ''MEN on Sunday'', was launched in February 201 ...
'' reported that television production company
Endemol Endemol B.V. was a Dutch-based media company that produced and distributed multiplatform entertainment content. The company annually produced more than 15,000 hours of programming across scripted and non-scripted genres, including drama, reality ...
was producing a new game show for Saturday evenings at the area's new dock10 studios. In December, ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' reported that a giant robotic hare had been seen at the complex in Salford. Jason Bradbury was named as host in January 2011, while some newspapers identified comedian
Miranda Hart Miranda Katherine Hart Dyke (born 14 December 1972) is an English actress and writer. Following drama training at the Academy of Live and Recorded Arts, Hart began writing material for the Edinburgh Fringe Festival and making appearances in va ...
as the show's narrator. However, the role went to Sue Perkins. Announcing ''Don't Scare the Hare'', BBC Entertainment's executive editor Alan Tyler said the show "cleverly captures the spirit and fun of interactive family video games that has been sweeping the nation. ..We're excited about bringing this experimental new format to early Saturday evenings on BBC One", while Nick Mather, head of entertainment at Endemol called the show "an innovative new format and said he was "highly excited to be making this large scale studio show for BBC One."


Overview

The programme was presented by
Jason Bradbury Jason Alan Bradbury (born 10 April 1969) is a British television presenter and children's author, best known for presenting shows such as the Channel 5 technology programme ''The Gadget Show'' and the BBC One game show '' Don't Scare the Har ...
, who explained to the viewers that he lives in an underground forest with his "mate" the Hare (a giant robotic hare on wheels). He invited the contestants to "do a whole bunch of crazy stuff" (play a few games), but there was one important rule: They must not scare the Hare. The main part of the show involved two teams of contestants playing three rounds against each other, each round involving a physical challenge. Sometimes these tasks involved a puzzle or memory element which one member of each team must complete. For example, in the first episode the games involved hopping around in sleeping bags to stop alarm clocks from going off, remembering a sequence of lights and using them to "cross" a pond of lilypads, and hooking carrots with fishing rods. A wrong move on any of the tasks would set off a loud noise, "scaring" the Hare, which ran around the studio squeaking and rolling its eyes. Three of these forfeits would lose the contestant that particular round. Noises include ringing alarm clocks and croaking frogs. These games are narrated by Sue Perkins, who is styled as "The Voice of the Forest". Points were awarded in the form of giant plastic carrots. Completing each of the first two rounds would earn the team three carrots, while the third round was a head-to-head where several points were on offer. Generally this involved a member of each team collecting up to 18 carrots from the Hare's allotment. The winning team went through to the final round, where they had a chance to play for £15,000. This involved the team members answering a series of multiple choice questions, with each contestant in charge of a plunger which corresponded to an A, B, or C answer. They had to answer three questions correctly, each correct answer allowing the Hare to advance along a course which would eventually trap him. The first correct answer let the Hare into the garden by opening a gate, the second raised a net and the third trapped the Hare, winning the team £15,000. Incorrect answers detonated dynamite; three explosions meant that the team walked away with nothing.


Games

*Alarm-a-geddon: One player from each team had to turn off alarm clocks, which turned themselves on, until the sun rises. If three alarm clocks went off, the Hare was scared and the team won nothing. If the sun rose before Hare was scared, the team won three carrots. *Allotment Impossible: One player was suspended above Hare's allotment in a harness and had to then collect up to 18 carrots from "electrified" boxes using prongs. Touching the sides of the box forfeited the carrots which had to be returned to Hare's bin. Extracted carrots could be placed in a team's basket. *Bangers and Smash: A member of each team had to throw apples at a series of fireworks, toppling them before the fuse burns down. If they failed to dislodge the firework before the fuse expires, it exploded frightening the Hare. *Cash and Carrots: In this final round, qualified teams had to answer three general knowledge questions correctly. The first correct answer let Hare into the garden by opening a gate. The second raised a net and the third trapped Hare, winning the team £15,000. Incorrect answers detonated dynamite - three incorrect mean that teams walked away with nothing. *Hot Hare Balloons: In this final qualifying round, up to 18 carrots were available. One player sat in a chair suspended by balloons above the Hare's allotment. The player had to take the carrots from the allotment using long hooks, whilst avoiding motion sensitive lasers, putting it in the bin next to their chair. If the lasers were activated, an alarm went off, and the carrots had to be forfeited to Hare's bin. *Party Poppers: It was Hare's birthday, and his party was missing balloons. One contestant from each team had to maneuver a balloon through a thorn bush without popping it and deliver it to Hare's party. One balloon safe was enough to win three carrots. However, popping all (three) balloons in the thorn bush meant the game was lost. *Pond Memories: One player from each team had to memorise a sequence of lily pads, which lit up. If they made a mistake, a frog chorus went off, scaring Hare. If the contestant got across all the lily pads without scaring Hare three times, they won three carrots. *Running Yolk: One player from each team had to transport three eggs across a farm yard obstacle course, first from the chicken coop, through a gate and over some rollers, over a hay bale, over spinning stepping stones and onto egg cups before the bread in a toaster rose. Each new egg was larger in size than the last. Each broken egg scared Hare once - three scares and no carrots. Three eggs and the team won three carrots. *Vase Attacks: One player from each team had to transport three paintings to hooks on the other side of the room before the time ran out. Each painting was larger than the last. However, in between them and the hooks were fragile vases. Each vase broken scared Hare once - three scares and the player got nothing. Three carrots could be won if all three paintings were hung without scaring Hare or running out of time. *: In this final qualifying round, one player from each team had to attempt to take up to 18 carrots from Hare's allotment by taking them from electrified wires. If the ring attached to the carrots hit the wire, the carrots must be forfeited to Hare's bin. Carrots that were won could be deposited in a team's basket.


Reception

The first episode received overnight ratings of 1.93 million viewers, a 15% audience share. Although hot weather was given as a possible reason for the low ratings, it was reported that many viewers were unimpressed with the show, assuming it was a one-off to tie in with Easter (since the tagline used to promote the show was "this year, the
Easter bunny The Easter Bunny (also called the Easter Rabbit or Easter Hare) is a folkloric figure and symbol of Easter, depicted as a rabbit—sometimes dressed with clothes—bringing Easter eggs. Originating among German Lutherans, the "Easter Hare" orig ...
has competition"), and were surprised to learn that more episodes were scheduled to be broadcast. Justin Mason, critic for ATV, said, "I don't think I've quite seen anything like ''Don't Scare the Hare''. I was wondering who on earth dreamt up the idea... it looked like a cheap, children's quiz-show that would be better placed on
CBeebies CBeebies is a British free-to-air public broadcast children's television channel owned and operated by the BBC. It is also the brand used for all BBC content for children aged 6 years and under. Its sister channel CBBC is aimed at older childr ...
than prime-time BBC One." Jim Shelley of the ''
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'' was equally as critical, summing up his review as follows: "The idiots playing might have enjoyed themselves but even toddlers would have found the games dull and Jason creepy." A review in ''
The Stage ''The Stage'' is a British weekly newspaper and website covering the entertainment industry and particularly theatre. It was founded in 1880. It contains news, reviews, opinion, features, and recruitment advertising, mainly directed at those wh ...
'' observed: "The actual games are pretty feeble and uninspired, leaving the poor hare and his robotic novelty value to carry the show. Unfortunately, the hare is far from impressive either. Doctor Who's tin dog K9 managed more personality and manoeuvrability, and he was operating within the confines of seventies technology." John Anson of the ''
Lancashire Evening Post The ''Lancashire Evening Post'' is a daily newspaper based in Fulwood, a suburb of the city of Preston, Lancashire, England. According to the British Library The British Library is the national library of the United Kingdom and is one of t ...
'' opined: "If you’re going to have a gimmick in your game show at least make it entertaining. Surely this is a programme which would have been ideal for CBeebies. Make the questions simple, involve bunches of kids and hey, presto it works... But primetime Saturday night viewing it ain’t."
Digital Spy Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertainment news related to television programmes, ...
's Alex Fletcher noted: "Not since the days of ''
Mr Blobby Mr Blobby is a British fictional character, created by British comedy writer Charlie Adams. His design involves mostly a costume of a bulbous pink figure with yellow spots, a permanent toothy grin, and green jiggly eyes, with performers often us ...
'' and '' Ice Warriors'' have weekends been filled with such peculiar antics." The second episode, aired on 30 April, achieved an audience of 1.39m (10.5%). By the fourth episode, the viewing audience had declined to 900,000 viewers (a 5.9% audience share). Because the show was so poorly received, BBC One decided to reschedule it to an earlier timeslot, beginning on 14 May. ''Don't Scare the Hare'' was moved from 17:25 to 16:40, while the second series of '' So You Think You Can Dance?'' – whose ratings also struggled – was aired earlier. The schedule change was spurred on by the broadcast of the '' 2011 Eurovision Song Contest'', which aired on 14 May. On the previous day, 13 May, the BBC had announced that the series would be cancelled after only three episodes had been aired. Speaking about the programme on an edition of ''
BBC Breakfast ''BBC Breakfast'' is the BBC television Breakfast television, breakfast news programme. Produced by BBC News, the programme is broadcast on BBC One and the BBC News (TV channel), BBC News channel. The simulcast is presented live, originally from ...
'', the BBC's entertainment controller Mark Linsey said: "Obviously ''Hare'' is not going well. It was a huge risk we took – it’s co-hosted by an animatronic hare – and while it’s proved successful with children, we were hoping there would be enough knowingness within the show to draw in the adults. There wasn’t enough of that, which is where it fell down." The final 3 episodes which hadn't aired were rescheduled for October.


References


External links

* * *{{UKGameshow, Don't_Scare_the_Hare 2011 British television series debuts 2011 British television series endings 2010s British game shows BBC television game shows English-language television shows Television series by Banijay