Domino (magazine)

''Domino'' is an American home magazine which was in circulation between April 2005 and March 2009, and then relaunched as a print and digital magazine and ecommerce platform in October 2013.

History

Launched by Condé Nast in 2004, ''domino'' is a style magazine centered on the home. Its first issue appeared in Spring of 2005. In its first year, ''domino'' was honored by The Hot List Startup of the Year by ''Adweek'', Top Launch of the Year by Media Industry Newsletter and The A-List 10 under 50 by ''Advertising Age''. The magazine grew to a rate base of 800,000 by its third year, and received two National Magazine Award nominations from the American Society of Magazine Editors (ASME). In October 2008, ''domino'' released its first book, ''domino: the Book of Decorating'', published by Simon & Schuster.

On January 28, 2009, Condé Nast announced that it would cease publication of ''domino'' and its website. In its closing web comments, the editors reported that in a down economy advertising revenues could not keep up with expenses. In that same year Condé Nast also shuttered ''Modern Bride'', ''Elegant Bride'', ''Gourmet'' and ''Cookie''.

After a hiatus of four years, ''domino'' was relaunched in 2013 by the Domino Media Group. The return of the magazine was accompanied by a new website
domino.com
with the stated purpose of "bringing content, community and commerce together."

Domino Media Group was initially owned by its three founders — Andy Appelbaum, Cliff Sirlin, and Aaron Wallace, with Condé Nast retaining an interest in the brand as a minority investor. It was acquired by St. Louis–based digital media company Multiply in June 2018. ''Domino'' was sold to private equity firm North Equity in February 2021. North Equity then spun out ''Domino'' and their other digital media holdings- including ''Dwell'' and '' Lonny''- to Recurrent Ventures in June 2021. The magazine transitioned to a fully digital publication after the acquisition, with their first digital issue released in November 2021.

Staff

The founding editor in chief of ''domino'' was Deborah Needleman. She has written on gardens and design for the ''New York Times''; ''Slate'', where she penned the column “The Cranky Gardener”; and ''House & Garden'', where she was Editor-at-Large. Needleman was named a Top Talent to Watch by ''Women’s Wear Daily'' and a Circle of Excellence award winner by the International Furniture and Design Association (IFDA).

Michelle Adams, co-founder of '' Lonny'' magazine, was named editor in chief for the relaunch of ''domino'' in 2013 and original publisher Beth Brenner returned as chief revenue officer. In October 2015, Jessica Romm, a veteran of ''domino'', ''Elle Decor'', and ''Martha Stewart Living'', was named editorial director of ''domino'' magazine.

Domino Book of Decorating

''The Book of Decorating'' is the first book from the creators of ''domino''. The book was edited by Deborah Needleman, Sara Ruffin Costello and Dara Caponigro. ''domino: The Book of Decorating'', is a style manual marketed as "bringing together inspiring rooms, how-to advice and insiders’ secrets from today’s top tastemakers". In the Fall of 2015, ''domino'' announced a sequel to be released in 2016 or 2017.

My Deco File

My Deco File is a web-based application created by ''domino'' magazine that lets users organize decorating ideas and images. A big hit with readers from the time of its inception, it was reintroduced with the return of ''domino'' in 2013.

References

External links

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{{DEFAULTSORT:Domino (magazine)
Defunct Condé Nast magazines
Magazines established in 2004
Magazines disestablished in 2009
Magazines established in 2013
Magazines published in New York City
Monthly magazines published in the United States
Women's magazines published in the United States