Domino (cookie)
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Domino is a brand of cookies manufactured by the
Finnish Finnish may refer to: * Something or someone from, or related to Finland * Culture of Finland * Finnish people or Finns, the primary ethnic group in Finland * Finnish language, the national language of the Finnish people * Finnish cuisine See also ...
food company
Fazer Fazer () is one of the largest corporations in the Finnish food industry. The company was founded by Karl Fazer in 1891, as a "French-Russian confectionery" in central Helsinki. Today, it employs over ten thousand people across Finland, Sweden, R ...
. Domino cookies consist of three layers, of which the upper and lower layer are made from cocoa-flavoured biscuit and the middle one is a soft
vanilla Vanilla is a spice derived from orchids of the genus ''Vanilla (genus), Vanilla'', primarily obtained from pods of the Mexican species, flat-leaved vanilla (''Vanilla planifolia, V. planifolia''). Pollination is required to make the p ...
-flavoured creme filling. There are several versions of Domino cookies, such as Domino Mint, Domino Choco, Domino Double Chocolate, Mini Domino and Domino Marianne (with a
peppermint Peppermint (''Mentha'' × ''piperita'') is a hybrid species of mint, a cross between watermint and spearmint. Indigenous to Europe and the Middle East, the plant is now widely spread and cultivated in many regions of the world.Euro+Med Plantba ...
flavour). Fazer launched the Domino cookie brand in 1953. Similar cookies had existed previously in the American market, such as
Hydrox Hydrox is a cream-filled chocolate sandwich cookie currently owned and manufactured by Leaf Brands. It debuted in the United States in 1908, and was manufactured by Sunshine Biscuits for over 90 years. Hydrox was largely discontinued in 1999, ...
launched in 1908 and
Oreo Oreo () (stylized as OREO) is a brand of sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and split ...
launched in 1912. Between 1995 and 2016, the ownership of the Domino brand and Fazer's cookie production passed between multiple foreign owners and brands, such as
United Biscuits United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In ...
,
Danone Danone S.A. () is a French multinational food-products corporation based in Paris. It was founded in Barcelona, Spain. It is listed on Euronext Paris where it is a component of the CAC 40 stock market index. Some of the company's products are ...
's,
Kraft Foods The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arran ...
', and
Mondelez International Mondelez International, Inc. ( ), often styled Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in ...
's LU brand. In 2016, Fazer reacquired its domestic cookie production and the associated brands. Domino cookies are so similar to the previously invented Hydrox and Oreo cookies that some Finnish media have used them as interchangeable: The Finnish magazine '' Tekniikka & Talous'' published news about animal experiments with Oreo cookies with the headline "Domino cookies cause an addiction as bad as drugs do". Domino has been awarded as Finland's most valued brand of cookies in the ''Taloustutkimus'' and '' Markkinointi & Mainonta'' magazines.Jääskeläinen, Henri
Brändien arvostus 2013: Domino on keksien ykkönen
''Markkinointi & Mainonta'' 9 December 2013. Accessed on 8 September 2014.
In 2006,
Fazer Fazer () is one of the largest corporations in the Finnish food industry. The company was founded by Karl Fazer in 1891, as a "French-Russian confectionery" in central Helsinki. Today, it employs over ten thousand people across Finland, Sweden, R ...
launched Domino-flavoured
ice cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as ...
.


References


External links


Domino at Fazer's site
Fazer Biscuit brands Finnish cuisine