Domino's Pizza Israel ( he, דומינוס פיצה) is the

Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...

i subsidiary of the pizza chain

Domino's Pizza Domino's Pizza, Inc., trading as Domino's, is an American multinational pizza restaurant chain founded in 1960 and led by CEO Russell Weiner. The corporation is Delaware domiciled and headquartered at the Domino's Farms Office Park in Ann Arbor ...

, run by master franchisee ''Elgad Pizza'' with 33 branches throughout Israel.

History

Domino's Pizza Israel was founded in 1990, and opened their first branch in Israel in 1993.Domino's Pizza
– Retrieved 29 August 2014 In November 2003, master franchisee, Omni Food Products declared bankruptcy.Pizza Meter files for court protection from creditors
– Retrieved 29 August 2014 Top bidder for the franchise was Morag Group at NIS 5.9 million ($1.9 million), however Omni felt the franchise should go to general manager Asaf Greenberg The master franchise was eventually sold to Greenberg as well as two of the main franchise owners. Despite discontinuing the promotion in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

due to safety concerns, Domino's in Israel still offer a 30-minute delivery guarantee.

Labor issues

In April 2014 employees protested in several locations around Israel, including outside the CEO's house. In many branches signs were posted saying that Domino's would view those who cancel their union membership as loyal employees. Some branches were reportedly not allowing employees who were union members in to work.

Innovation

In December 2013, Domino's Pizza Israel, was the first Domino's location internationally to unveil

vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. Di ...

pizza, which uses a soy-based cheese substitute.

Kashrut

Despite being located in Israel, a primarily Jewish country, almost none of the chains locations are

kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, yi, כּשר), fro ...

.Domino's Pizza Goes Vegan — in Israel
– Retrieved 29 August 2014 By not being kosher, Domino's is able to remain open 7 days a week as well as offering meat toppings and meat products such as wings, which are added to almost a third of the chain's sales. Due to this, Domino's operates mostly in secular areas of Israel where the majority of people do not keep kosher.

Facebook page hijacking

On 14 July 2014, during Operation Protective Edge Hamas hijacked Domino's Pizza Israel's Facebook page to announce they would be firing rockets at

Tel Aviv Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the G ...

and

Haifa Haifa ( he, חֵיפָה ' ; ar, حَيْفَا ') is the third-largest city in Israel—after Jerusalem and Tel Aviv—with a population of in . The city of Haifa forms part of the Haifa metropolitan area, the third-most populous metropol ...

.Hamas hacks Channel 10: 'Prepare for drawn-out stay in bomb shelters'
– Retrieved 29 August 2014

References