"Domain" is a song by British YouTuber and rapper KSI from his debut studio album, '' Dissimulation'' (2020). The song was released for digital download and

streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...

by RBC Records and

BMG BMG may refer to: Organizations * Music publishing companies: ** Bertelsmann Music Group, a 1987–2008 division of Bertelsmann that was purchased by Sony on October 1, 2008 *** Sony BMG, a 2004–2008 joint venture of Bertelsmann and Sony that wa ...

on 22 May 2020. A powerful and pumped-up hip hop track, its lyrics are about KSI's dominance over the YouTube platform. An accompanying music video was released on 25 December 2020. The video is an action film that features a fast-paced fight sequence.

Writing and production

The instrumental was produced by British singer and record producer

S-X Sam Andrew Gumbley (born 4 August 1992), known professionally as S-X, is a British singer, songwriter and record producer. As a record producer, Gumbley has worked with high-profile artists such as Chance the Rapper, Childish Gambino, Future, ...

. He played the instrumental to KSI, who "became obsessed with it". KSI wrote and recorded a

chorus Chorus may refer to: Music * Chorus (song) or refrain, line or lines that are repeated in music or in verse * Chorus effect, the perception of similar sounds from multiple sources as a single, richer sound * Chorus form, song in which all verse ...

and two verses for the song at the beginning of 2019. KSI recalled, "The beat was actually meant for ritish rapper Ghetts. I think it was sent to Ghetts and either he didn't want it or he just ignored it."

Music and lyrics

"Domain" is a powerful and pumped-up hip hop track. KSI described "Domain" as a "

hybrid Hybrid may refer to: Science * Hybrid (biology), an offspring resulting from cross-breeding ** Hybrid grape, grape varieties produced by cross-breeding two ''Vitis'' species ** Hybridity, the property of a hybrid plant which is a union of two dif ...

of rap, grime and

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...

". He said, "It's just so powerful. I know hatwhenever I perform this track ive it's going to go off... It's going to do a madness." The song's lyrics are about KSI’s dominance over the YouTube platform. KSI called "Domain" a "YouTube song". He explained, "This ongis major KSI... treally, really show my dominance." KSI said, "I wanted to make a song to show that I’m on a different level when it comes to wordplay." He continued, "I know hatI killed that song; lyrically; the bars; the flow." KSI has stated that "Domain" is his favourite track from his debut studio album, '' Dissimulation'' (2020). He called "Domain" his "fucking jam" and said that he has "been raving about

he song He or HE may refer to: Language * He (pronoun), an English pronoun * He (kana), the romanization of the Japanese kana へ * He (letter), the fifth letter of many Semitic alphabets * He (Cyrillic), a letter of the Cyrillic script called ''He'' ...

since he recorded it."

Commercial performance

In the United Kingdom, "Domain" was excluded from the week's published UK Singles Chart under Official Charts Company rules, along with six other tracks from ''Dissimulation''. "Domain" debuted at number 38 on the UK Audio Streaming Chart and number 28 on the UK Hip Hop and R&B Singles Chart.

Music video

On 12 September 2020, KSI tweeted, "Next Friday, I’m gonna drop the best music video I’ve ever done. The best music video any YouTuber has ever done. And possibly the best music video in the world this year." On 15 September 2020, KSI posted a trailer for the music video for "Domain" to his social media pages and announced that the music video would be released on 18 September 2020. However, one day before its scheduled release, KSI decided to postpone the release of the music video, tweeting, "No video this Friday. Sorry I got you hyped up for nothing. The 'Domain' video can’t drop for many reasons." On 27 November 2020, KSI announced that the music video would be released on Christmas Day, calling it "the best ndmost unexpected Christmas present or his fans. The music video was co-directed by Konstantin and Guy Davies. It was released to KSI's YouTube channel on 25 December 2020 at 11:00 UTC. The music video is an action film that features an insanely fast-paced and action-packed fight sequence which will keep you gripped throughout. It is a sequel to the music video for KSI's song "

Killa Killa "Killa Killa" ( edited for radio as "Thrilla Thrilla") is a song by English YouTuber and rapper KSI from his debut studio album, '' Dissimulation'' (2020). The song features a guest appearance from British-American singer Aiyana-Lee. It was pr ...

" (2020), which was previously released on 17 July 2020. Before the music video shoot, KSI spent three days in a studio, learning the fight choreography. The shoot itself spanned over two days. A

behind-the-scenes In film, cinema, behind-the-scenes (BTS), also known as the making-of, the set, or on the set, is a type of documentary film that features the Filmmaking#Production, production of a film or television program. This is often referred to as the E ...

video of the music video shoot was released to Konstantin's YouTube channel on 13 January 2021.

Credits and personnel

Credits adapted from Tidal. * KSIsongwriting, vocals *

production, songwriting * Michalis Michaelmixing * Henkka Niemistömastering

Charts

Release history

References

External links

* {{KSI 2020 songs KSI songs Songs written by KSI Songs written by S-X Song recordings produced by S-X RBC Records singles BMG Rights Management singles