Dolmio is the
brand name
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
of a range of
pasta
Pasta (, ; ) is a type of food typically made from an unleavened dough of wheat flour mixed with water or eggs, and formed into sheets or other shapes, then cooked by boiling or baking. Rice flour, or legumes such as beans or lentils, are som ...
sauce
In cooking, a sauce is a liquid, cream, or semi-solid food, served on or used in preparing other foods. Most sauces are not normally consumed by themselves; they add flavor, moisture, and visual appeal to a dish. ''Sauce'' is a French word t ...
s made by
Mars, Incorporated
Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$40 billion in annual sales in 2021.
Mars was ranked as the fourth-largest priva ...
. The range includes jars of sauces and ready-meal style packets and stir-ins. The company is marketed in television commercials and other media by puppets, known as "The Dolmio Family", who also feature on the packaging, The Dolmio Family were introduced in Australia and New Zealand in 1987 and were portrayed by actors before being re-introduced as puppets in 2003.
History
Dolmio pasta sauce in
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
was originally named Alora by Anna Ciccone and marketed by
Masterfoods
Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$40 billion in annual sales in 2021.
Mars was ranked as the fourth-largest priva ...
(and
Mars
Mars is the fourth planet from the Sun and the second-smallest planet in the Solar System, only being larger than Mercury (planet), Mercury. In the English language, Mars is named for the Mars (mythology), Roman god of war. Mars is a terr ...
), starting with a test launch of Alora Spaghetti Bolognese sauce in a 500g resealable glass jar 1985. The same year, Alora began a small test launch in the
Grampian
Grampian ( gd, Roinn a' Mhonaidh) was one of nine former local government regions of Scotland created in 1975 by the Local Government (Scotland) Act 1973 and abolished in 1996 by the Local Government etc. (Scotland) Act 1994. The region to ...
s region of