DOGTV is a

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network and the first television network that is made specifically for dogs. The network was founded in equal parts by Ron Levi and Guy Martinovsky, its first CEO, that sold his shares later To Jasmine Group. DOGTV provides 24/7 digital TV programming that is designed to provide entertainment for dogs. The programming, created with the help of dog behavior specialists, is color-adjusted to appeal to dogs, and features 3-6 minute segments designed to relax, to stimulate, and to expose the dog to scenes of everyday life such as doorbells or riding in a vehicle. In 2012, the San Diego Humane Society in Escondido installed DOGTV for their shelter dogs.

Founding

The idea for DOGTV came from founder, Ron Levi and his cat named Charlie. “He just gave me the saddest eyes one day,” Levi said of Charlie when he was leaving the house one day. This prompted Levi to edit videos of squirrels, birds and fish for Charlie to enjoy while he was away.

Launch

DOGTV initially launched in Israel. In February 2012, DOGTV launched in a test market in

San Diego, California San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...

through

Cox Cox may refer to: * Cox (surname), including people with the name Companies * Cox Enterprises, a media and communications company ** Cox Communications, cable provider ** Cox Media Group, a company that owns television and radio stations ** ...

and

Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...

, where people and dogs were able to experience the channel for free. The successful launch in this test market set the stage for a commercial launch nationwide on

DirecTV DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. It ...

Programs

DOGTV has three types of programs that cycle throughout the day.

Stimulation

Stimulation episodes show dogs playing in a field, graphics accompanied by engaging sounds and visits to the dog park from the dog's perspective.

Relaxation

Relaxation episodes play soft music, with calm scenes like animals at a safari, or dogs napping at home.

Exposure

Exposure episodes focus on potential sounds a dog might hear in common environments such as thunderstorms, vacuum cleaners and fireworks.

Available markets

DOGTV is available in the U.S., Mexico, Brazil, Portugal, South Korea, China, UK, Australia and New Zealand. In the U.S. the channel is available on DirectTV, Dish, Xfinity, Cox, RCN, Sling TV and supported streaming devices.

Supported devices

Supported DOGTV devices include:

Streaming media players

Apple TV An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...

(4th generation & 4K) *

Amazon Fire TV Amazon Fire TV (stylized as amazon fireTV) is a line of digital media players and microconsoles developed by Amazon. The devices are small network appliances that deliver digital audio and video content streamed via the Internet to a connecte ...

Roku Roku ( ) is a brand of hardware digital media players manufactured by American company Roku, Inc. They offer access to streaming media content from online services. The first Roku model, developed in collaboration with Netflix, was introduce ...

Chromecast Chromecast is a line of digital media players developed by Google. The devices, designed as small dongles, can play Internet-streamed audio-visual content on a high-definition television or home audio system. The user can control playback with ...

Smart TVs

Samsung Smart TV Samsung Electronics Co., Ltd. (, sometimes shortened to SEC and stylized as SΛMSUNG) is a South Korean multinational electronics corporation headquartered in Yeongtong-gu, Suwon, South Korea. It is the pinnacle of the Samsung chaebol, acco ...

(2016 & higher models only) *

Smart TV

Game consoles

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(Series S and Series X)

Mobile

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mobile devices (10.x or higher) * Android mobile devices

Computer

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Discovery partnership

In 2014

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made a strategic investment in DOGTV, and became a minority stake holder in the company.

References

{{reflist

External links

Official website
Dog equipment English-language television stations in the United States Television channels and stations established in 2012 2012 establishments in the United States