Do Not Touch
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"Do Not Touch" is a song recorded by MiSaMo. It was released as the lead single of their debut extended play ''
Masterpiece A masterpiece, ''magnum opus'' (), or ''chef-d’œuvre'' (; ; ) in modern use is a creation that has been given much critical praise, especially one that is considered the greatest work of a person's career or a work of outstanding creativity, ...
''. The song was pre-released for
streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...
and digital download on July 14, 2023.


Background

On February 9, JYP Entertainment announced that the trio would debut as MiSaMo with an extended play of seven tracks, including "Bouquet", on July 26. On June 14, they revealed the tracklist and "Do Not Touch" was confirmed as the lead single. The song was pre-released digitally on July 14 with an accompanying music video.


Composition

"Do Not Touch" is an R&B song that highlights the charm, color and maturity of the three members. Lyrically, it discusses the importance of consent in relationships, and contains the message that everyone is a noble being worthy of respect. Its lyrical concept is a play on the phrase "Do not touch" used as a warning against touching artwork in art galleries. The song is composed in the key of
E♭ minor E-flat minor is a minor scale based on E, consisting of the pitches E, F, G, A, B, C, and D. Its key signature consists of six flats. Its relative key is G-flat major (or enharmonically F-sharp major) and its parallel key is E-flat maj ...
with a tempo of 150 beats per minute.


Promotion

To promote the song, MiSaMo performed on TV Asahi's '' Music Station'', on July 21. On August 19, the group performed "Do Not Touch" on ''Venue101 Presents MiSaMo Masterpiece Show'', a special live broadcast of NHK's music program ''Venue101''. They also performed the song on NHK's New Year's Eve television special, ''
Kōhaku Uta Gassen , more commonly known simply as ''Kōhaku'', is an annual New Year's Eve television special produced by Japanese public broadcaster NHK. It is broadcast live simultaneously on television and radio, nationally and internationally by the NHK netw ...
'', on December 31.


Credits and personnel

* MiSaMo – vocals, rap, background vocals * Elley – background vocals * Mayu Wakisaka – vocal director, lyricist * MRey – producer, programming, bass, drum, guitar, keyboard,
synthesizer A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and ...
* Gu Hye Jin –
recording engineer An audio engineer (also known as a sound engineer or recording engineer) helps to produce a recording or a live performance, balancing and adjusting sound sources using equalization, dynamics processing and audio effects, mixing, reproduction, ...
* Lee Sang Yeop –  recording engineer * Tony Maserati – mixing engineer * David K. Younghyun  – mixing engineer * Kwon Nam Woo –
mastering engineer A mastering engineer is a person skilled in the practice of taking audio (typically musical content) that has been previously mixed in either the analog or digital domain as mono, stereo, or multichannel formats and preparing it for use in distr ...


Charts


Release history


References


External links

* * {{YouTube, vcrC35WYBGo, Choreography video (Moving ver) Single chart called without artist Single chart called without song 2023 debut singles 2023 songs JYP Entertainment singles Songs in Japanese Songs written by Park Jin-young Warner Music Japan singles