"Do It Again" is a song by British

electronic music Electronic music is a genre of music that employs electronic musical instruments, digital instruments, or circuitry-based music technology in its creation. It includes both music made using electronic and electromechanical means ( electroac ...

duo

the Chemical Brothers The Chemical Brothers are an English electronic music duo formed by Tom Rowlands and Ed Simons in Manchester in 1989. They were pioneers (along with the Prodigy, Fatboy Slim, the Crystal Method, and other acts) in bringing the big beat genre t ...

, included as the fifth track on their sixth

studio album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...

, '' We Are the Night'' (2007). The song features

Ali Love Ali Love (born Alexander Williams, 1979) is an English musician, singer, songwriter and record producer. Previously signed to Columbia Records as a solo artist, he is now a member of the house music band Hot Natured and the duo Infinity Ink. ...

and was released as the first

single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...

from the album on 18 June 2007 as a

CD single A CD single (sometimes abbreviated to CDS) is a music single in the form of a compact disc. The standard in the Red Book for the term ''CD single'' is an 8 cm (3-inch) CD (or Mini CD). It now refers to any single recorded onto a CD of any si ...

. "Do It Again" peaked at number 12 on the

UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...

and reached number two in Italy. The music video for the song was directed by

Michael Haussman Michael Haussman is an American director, writer, and artist, living in Rome, Italy. Career Michael Haussman's music videos have won several awards, including six MTV Video Music Awards and a Museum of Modern Art Award. Past films include: ...

and is set in rural

Morocco Morocco (),, ) officially the Kingdom of Morocco, is the westernmost country in the Maghreb region of North Africa. It overlooks the Mediterranean Sea to the north and the Atlantic Ocean to the west, and has land borders with Algeria to ...

. The song was nominated at the 50th Grammy Awards for

Best Dance Recording The Grammy Award for Best Dance/Electronic Recording (formerly known as Best Dance Recording) is an award presented at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards, to recording artists f ...

but lost out to

Justin Timberlake Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, and actor. He is one of the world's best-selling music artists, with sales of over 88 million records. Timberlake is the recipient of numerous awards and ac ...

's " LoveStoned / I Think That She Knows".

Samples

Early versions of the song featured a sample of the song "On a Journey" by Elektrik Funk (the line "I sing the funk electric"). At last minute, it was dropped and replaced by "Let's turn this thing electric".

Music video

The video for "Do It Again" is similar to that of

Fatboy Slim Norman Quentin Cook (born Quentin Leo Cook, 31 July 1963), also known by his stage name Fatboy Slim, is an English musician, DJ, and record producer who helped to popularise the big beat genre in the 1990s. In the 1980s, Cook was the bassist f ...

's "

Ya Mama "Song for Shelter"/"Ya Mama" is a song by British big beat musician Fatboy Slim, released as a double A-side single in September 2001. Both songs are on his 2000 album ''Halfway Between the Gutter and the Stars''. "Ya Mama" is on the ''Charlie' ...

" video, which includes a tape that causes uncontrollable dancing. It takes place in

and is centred around a little boy and his older brother. The younger boy has a toothache and must have his tooth removed but he escapes with his brother, whom he begs not to let anyone take his tooth away. Whilst walking through the desert, a cassette tape falls from the sky. It is noteworthy that the writing on the tape is "Chemical Brothers" in

Arabic Arabic (, ' ; , ' or ) is a Semitic languages, Semitic language spoken primarily across the Arab world.Semitic languages: an international handbook / edited by Stefan Weninger; in collaboration with Geoffrey Khan, Michael P. Streck, Janet C ...

, although the translation is not quite accurate. The brothers get a tape player and once they hit play, the music causes them to dance uncontrollably. As they bring it back home, they see that anyone who hears the music starts dancing too. By hitching rides on cars, motorcycles and on top of buses, they travel to a larger city into a market where they use the hypnotic music to help them acquire money from a bank. With it they fix the boy's tooth instead of pulling it out, and return home. It was directed by

Credits

* Directed by:

* Directed of photography: Nicola Pecorini * Production company: HSA Productions

Track listings

UK CD # "Do It Again" (edit) # "Do It Again" (Oliver Huntemann remix) – 6:09 UK 7-inch (limited edition white vinyl) # "Do It Again" (edit) # "No Need" UK 12-inch # "Do It Again" (extended mix) # "Clip Kiss" European CD # "Do It Again" (edit) # "Do It Again" (Oliver Huntemann remix) # "No Need" US CD # "Do It Again" (extended mix) # "Do It Again" (Oliver Huntemann remix) # "Do It Again" (Audion's House Arrest mix) # "Clip Kiss" # "No Need" US 12-inch # "Do It Again" (extended mix) # "Clip Kiss" # "Do It Again" (Audion's House Arrest mix) US iTunes and Napster # "Do It Again" # "Do It Again" (extended mix) # "Do It Again" (Oliver Huntemann remix) # "Clip Kiss"

Charts

Weekly charts

Year-end charts

References

{{Authority control 2007 singles 2007 songs Astralwerks singles The Chemical Brothers songs Music videos directed by Michael Haussman Songs written by Tom Rowlands Songs written by Ed Simons