"Do It Again" is a song by American singer
Pia Mia
Pia Mia Perez (born September 19, 1996) is an American singer, songwriter, and model. She began her career by posting videos of herself singing on the video sharing site YouTube, and went on to star in commercials and music videos. Pia Mia sign ...
featuring
Chris Brown
Christopher Maurice Brown (born May 5, 1989) is an American singer, songwriter, dancer, and actor. According to '' Billboard'', Brown is one of the most successful R&B singers of his generation, having often been referred to by many contempo ...
and
Tyga
Michael Ray Nguyen-Stevenson[Micheal Ray Stevenson ...](_blank)
. It was released on May 4, 2015, through Wolfpack and
Interscope Records
Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mus ...
. Mia recorded "Do It Again" in 2013, when she decided to
sample
Sample or samples may refer to:
Base meaning
* Sample (statistics), a subset of a population – complete data set
* Sample (signal), a digital discrete sample of a continuous analog signal
* Sample (material), a specimen or small quantity of s ...
J Boog
Jerry Fealofani Afemata (born 1983), better known by his stage name J Boog, is an American reggae singer and songwriter. J Boog has released three albums that reached the top ten of the ''Billboard'' Reggae Albums chart, debuting with ''Hear Me ...
's 2011 song "Let's Do It Again" after attending his concert in
Guam
Guam (; ch, Guåhan ) is an organized, unincorporated territory of the United States in the Micronesia subregion of the western Pacific Ocean. It is the westernmost point and territory of the United States (reckoned from the geographic cent ...
. Brown and Tyga asked Mia to be included on the song when it was played in a studio session in 2014. It was written by Mia, Jerry Afemata,
George Veikoso
George Brooks Veikoso (born 10 May 1970), known professionally as Fiji, is a Fijian musician, vocalist, songwriter, music producer and occasional actor. He was born in Fiji and is from the province of Tailevu. He was raised in Fiji.
Early life ...
, Marc Griffin, Tyga, and the producer
Nic Nac
Nicholas Matthew Balding (born July 5, 1989), professionally known as Nic Nac, is an American record producer and songwriter from El Cerrito, California. He first started out in the group Go Dav in the early 2000s, and is currently in the group ...
. "Do It Again" is a
pop and
R&B song, with a mix of
hip hop and
electronic dance music genres. The lyrics include references to
Guamanian culture
The Chamorro people (; also CHamoru) are the Indigenous peoples of Oceania, indigenous people of the Mariana Islands, politically divided between the Territories of the United States, United States territory of Guam and the encompassing Northern ...
such as
Two Lovers Point
Two Lovers Point (Chamorro: Puntan Dos Amåntes) is prominent cape and seaside cliff in Tamuning, Guam, that overlooks northern Tumon Bay and the Philippine Sea. One of four National Natural Landmarks on Guam, it is closely associated with the fol ...
.
Music critics
Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...
described it as a "summer song".
"Do It Again" peaked at number five on the
ARIA Singles Chart
The ARIA Charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA became the offici ...
in Australia and at number eight on the
UK Singles Chart
The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
, while also charting at number 71 on the US
''Billboard'' Hot 100. The song attained platinum or multi-platinum
certifications
Certification is the provision by an independent body of written assurance (a certificate) that the product, service or system in question meets specific requirements. It is the formal attestation or confirmation of certain characteristics of a ...
in five countries and appeared on the 2015 year-end charts in Australia and the United Kingdom at positions 53 and 60 respectively. The
Colin Tilley
Colin Tilley (born June 27, 1988) is an American filmmaker, music video director, and television commercial director. Tilley is the CEO and owner of Boy in the Castle Productions. He has directed more than 300 music videos.
Tilley directed, pro ...
-directed
music video
A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
was filmed at a beach in
Malibu, California
Malibu ( ; es, Malibú; Chumash: ) is a beach city in the Santa Monica Mountains region of Los Angeles County, California, situated about west of Downtown Los Angeles. It is known for its Mediterranean climate and its strip of the Malibu ...
, and was released on June 26, 2015. It depicts the three artists performing at a beach and gathering at a
cabana. Mia performed "Do It Again" at an
American Express
American Express Company (Amex) is an American multinational corporation specialized in payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was found ...
concert and as an
opening act
A opening act, also known as a warm-up act, support act, or supporting act, is an entertainment act (musical, comedic, or otherwise), that performs at a concert before the featured act, or "headliner". Rarely, an opening act may perform again a ...
on
Jason Derulo
Jason Joel Desrouleaux (born September 21, 1989), known professionally as Jason Derulo (; formerly stylized as Derülo), is an American singer and songwriter. 's Australian tour leg in 2015. In April 2020, a dance challenge uploaded by
Noah Schnapp
Noah Cameron Schnapp (born October 3, 2004) is an American actor. He gained recognition for playing Will Byers in the Netflix science fiction horror series '' Stranger Things''. His film roles include Roger Donovan in Steven Spielberg's histo ...
on
social media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
platform
TikTok
TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes.
TikTok is an international version ...
went
viral
Viral means "relating to viruses" (small infectious agents).
Viral may also refer to:
Viral behavior, or virality
Memetic behavior likened that of a virus, for example:
* Viral marketing, the use of existing social networks to spread a marke ...
, with celebrities such as
Jimmy Fallon
James Thomas Fallon (born September 19, 1974) is an American comedian, television host, actor, and writer. He is known for his work in television as a cast member on ''Saturday Night Live'' and as the host of the late-night talk show ''The Ton ...
,
Jennifer Lopez
Jennifer Lynn Affleck (' Lopez; born July 24, 1969), also known as J.Lo, is an American singer, actress and dancer. In 1991, she began appearing as a Fly Girl dancer on the sketch comedy television series ''In Living Color'', where she rema ...
,
Charli D'Amelio
Charli Grace D'Amelio ( ; born May 1, 2004) is an American social media personality. She was a competitive dancer for over 10 years before starting her social media career in 2019, when she started posting dance videos on the video-sharing pl ...
, and
Addison Rae
{{Infobox person
, name = Addison Rae
, image = Addison Rae - Pandora 2021 3.jpg
, alt =
, caption = Rae in an interview for Pandora in 2021
, birth_name = Addison Rae Easterlin ...
participating.
Background and development
Pia Mia
Pia Mia Perez (born September 19, 1996) is an American singer, songwriter, and model. She began her career by posting videos of herself singing on the video sharing site YouTube, and went on to star in commercials and music videos. Pia Mia sign ...
saw her first concert in January 2011, when
reggae
Reggae () is a music genre that originated in Jamaica in the late 1960s. The term also denotes the modern popular music of Jamaica and its diaspora. A 1968 single by Toots and the Maytals, " Do the Reggay" was the first popular song to use ...
artist
J Boog
Jerry Fealofani Afemata (born 1983), better known by his stage name J Boog, is an American reggae singer and songwriter. J Boog has released three albums that reached the top ten of the ''Billboard'' Reggae Albums chart, debuting with ''Hear Me ...
performed in
Guam
Guam (; ch, Guåhan ) is an organized, unincorporated territory of the United States in the Micronesia subregion of the western Pacific Ocean. It is the westernmost point and territory of the United States (reckoned from the geographic cent ...
.
She then recorded "Do It Again" with Marc Griffin and producer
Nic Nac
Nicholas Matthew Balding (born July 5, 1989), professionally known as Nic Nac, is an American record producer and songwriter from El Cerrito, California. He first started out in the group Go Dav in the early 2000s, and is currently in the group ...
in 2013,
after being inspired by J Boog's concert.
In 2014, after the song finished production, Mia walked into a studio session with Nic Nac,
Chris Brown
Christopher Maurice Brown (born May 5, 1989) is an American singer, songwriter, dancer, and actor. According to '' Billboard'', Brown is one of the most successful R&B singers of his generation, having often been referred to by many contempo ...
and
Tyga
Michael Ray Nguyen-Stevenson[Micheal Ray Stevenson ...](_blank)
, when "Do It Again" was played. Brown and Tyga were impressed and asked to be included, describing it as "super dope". Mia was touched by their genuine interest in the song and accepted, and she was able to learn from their work ethic in the studio.
"Do It Again" was one of the earliest songs recorded for Mia's debut studio album,
as recording had concluded before she signed a deal with
Interscope Records
Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mus ...
. Mia constantly fought the label for the song to be released, which she stated "was
erheart". She eventually left Interscope without releasing a studio album, explaining that the songs released during her time at the label were primarily chosen by the executives.
In September 2014, British radio presenter Max announced on
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
that Mia had enlisted Brown and Tyga to appear on "Do It Again". The song was released on
digital download and
streaming
Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...
formats on May 4, 2015, and was distributed to
rhythmic Rhythmic may refer to:
* Related to rhythm
* Rhythmic contemporary, a radio format
* Rhythmic adult contemporary, a radio format
* Rhythmic gymnastics, a form of gymnastics
* Rhythmic (chart)
The Rhythmic chart (also called Rhythmic Airplay, and ...
radio stations in the United States on May 11, 2015.
It began
rotation
Rotation, or spin, is the circular movement of an object around a '' central axis''. A two-dimensional rotating object has only one possible central axis and can rotate in either a clockwise or counterclockwise direction. A three-dimensional ...
on a
BBC Radio 1
BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and current chart hits throughout the day. The station provides alternative genres at night, including electronica, dance, ...
playlist in the United Kingdom on September 4, 2015,
and was sent to radio stations in Italy on October 16, 2015.
"Do It Again" was written by Mia, Jerry Afemata,
George Veikoso
George Brooks Veikoso (born 10 May 1970), known professionally as Fiji, is a Fijian musician, vocalist, songwriter, music producer and occasional actor. He was born in Fiji and is from the province of Tailevu. He was raised in Fiji.
Early life ...
, Griffin, Tyga, and the producer Nic Nac.
Composition and critical reception
"Do It Again" is a
pop and
R&B song,
which mixes genres of
hip hop and
electronic dance music.
It
samples J Boog's 2011 song "Let's Do It Again",
and is considered to be a "twist" on the track.
"Do It Again" opens with
synthesizer
A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and ...
s that utilize a
crescendo
In music, the dynamics of a piece is the variation in loudness between notes or phrases. Dynamics are indicated by specific musical notation, often in some detail. However, dynamics markings still require interpretation by the performer dependi ...
,
as Tyga
raps in the first
verse
Verse may refer to:
Poetry
* Verse, an occasional synonym for poetry
* Verse, a metrical structure, a stanza
* Blank verse, a type of poetry having regular meter but no rhyme
* Free verse, a type of poetry written without the use of strict me ...
before Mia appears to sing 30 seconds into the song.
Her voice was consistently
undulated to sound "sultry
ndcontrolled",
over a club-infused
instrumental
An instrumental is a recording normally without any vocals, although it might include some inarticulate vocals, such as shouted backup vocals in a big band setting. Through semantic widening, a broader sense of the word song may refer to instru ...
.
Brown additionally incorporates a rap verse.
Mia described the lyrics as "wanting to be more than just friends with someone you're really close with, but you haven't crossed the line yet". She denied that it was about a
one-night stand
A one-night stand or one-night sex is a single sexual encounter in which there is an expectation that there shall be no further relations between the sexual participants. It draws its name from the common practice of a one-night stand, a single ...
, insisting that she never had one before so she could not speak about it.
The lyrics in Tyga's rap
name-drop German
automaker
The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest industries by revenue (from 16 % such a ...
Mercedes-Benz
Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartere ...
,
American football
American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team with ...
quarterback
The quarterback (commonly abbreviated "QB"), colloquially known as the "signal caller", is a position in gridiron football. Quarterbacks are members of the offensive platoon and mostly line up directly behind the offensive line. In modern Ame ...
Tom Brady
Thomas Edward Patrick Brady Jr. (born August 3, 1977) is an American football quarterback for the Tampa Bay Buccaneers of the National Football League (NFL). He spent his first 20 seasons with the New England Patriots organization, with which ...
, and
Marcia Brady
File:The Brady Bunch.jpg, 300px, Characters of ''The Brady Bunch'' (Mouse over to identify)
rect 0 0 105 79 #Marcia Brady, Marcia Brady
rect 108 0 211 79 #Carol Brady, Carol Brady
rect 216 0 320 79 #Greg Brady, Greg Brady
rect 0 ...
from the American
sitcom
A sitcom, a portmanteau of situation comedy, or situational comedy, is a genre of comedy centered on a fixed set of characters who mostly carry over from episode to episode. Sitcoms can be contrasted with sketch comedy, where a troupe may use ne ...
''
The Brady Bunch
''The Brady Bunch'' is an American sitcom created by Sherwood Schwartz that aired from September 26, 1969, to March 8, 1974, on ABC. The series revolves around a large blended family with six children. The show aired for five seasons and, after ...
''. Mia incorporated references to
Guamanian culture
The Chamorro people (; also CHamoru) are the Indigenous peoples of Oceania, indigenous people of the Mariana Islands, politically divided between the Territories of the United States, United States territory of Guam and the encompassing Northern ...
throughout the song, such as mentioning
Two Lovers Point
Two Lovers Point (Chamorro: Puntan Dos Amåntes) is prominent cape and seaside cliff in Tamuning, Guam, that overlooks northern Tumon Bay and the Philippine Sea. One of four National Natural Landmarks on Guam, it is closely associated with the fol ...
.
Music critics
Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...
described "Do It Again" as a "summer song".
Writing for ''
Teen Vogue
''Teen Vogue'' is an American online publication, formerly in print, launched in January 2003, as a sister publication to ''Vogue (magazine), Vogue'', targeted at teenagers. Like ''Vogue'', it included stories about fashion and celebrities. Since ...
'', Tehrene Firman stated that the song is "fun
ndcatchy",
while Mike Wass of
Idolator
An idolator is a practitioner of idolatry.
Idolater or Idolator may also refer to: Books
*''Os Idólatras'', 1968 Portuguese novel by Maria Judite de Carvalho Music
* Idolator (website), an American music blog
* ''Idolator'' (album), third album ...
opined that the
anthem
An anthem is a musical composition of celebration, usually used as a symbol for a distinct group, particularly the national anthems of countries. Originally, and in music theory and religious contexts, it also refers more particularly to short ...
is "infectious".
Nick Levine of ''
Vice
A vice is a practice, behaviour, or habit generally considered immoral, sinful, criminal, rude, taboo, depraved, degrading, deviant or perverted in the associated society. In more minor usage, vice can refer to a fault, a negative character tra ...
'' acknowledged that the track's "brilliance creeps up on you like an inappropriate crush".
Writing for the ''
Belfast Telegraph
The ''Belfast Telegraph'' is a daily newspaper published in Belfast, Northern Ireland, by Independent News & Media. Its editor is Eoin Brannigan. Reflecting its unionist tradition, the paper has historically been "favoured by the Protestant po ...
'',
Blast 106
Blast 106 is an FM radio station broadcasting to Greater Belfast
Belfast ( , ; from ga, Béal Feirste , meaning 'mouth of the sand-bank ford') is the capital and largest city of Northern Ireland, standing on the banks of the River Laga ...
disc jockey
A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include Radio personality, radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music f ...
Kathryn B Wilson described "Do It Again" as "infectious" and praised Tyga's rap verse for "
etting
Etting (; ; Lorraine Franconian: ''Ettinge'') is a commune in the Moselle department of the Grand Est administrative region in north-eastern France.
The village belongs to the Pays de Bitche.
See also
* Communes of the Moselle department
The ...
a decent tone for Mia's vocals". She commended the chorus for allowing people to sing along while dancing to the track during the weekend.
Writing in 2020, ''
Wonderland'' staff retrospectively stated that the
rhythm
Rhythm (from Greek , ''rhythmos'', "any regular recurring motion, symmetry") generally means a " movement marked by the regulated succession of strong and weak elements, or of opposite or different conditions". This general meaning of regular recu ...
s in the song "transcended age".
Commercial performance
In Australia, "Do It Again" debuted at number 42 on the
ARIA Singles Chart
The ARIA Charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA became the offici ...
dated July 12, 2015. The song peaked at number five on the chart dated August 9, 2015, and charted for 16 weeks.
The song was eventually certified platinum by the
Australian Recording Industry Association
The Australian Recording Industry Association (ARIA) is a trade association representing the Australian recording industry which was established in the 1970s by six major record companies, EMI, Festival, CBS, RCA, WEA and Universal replacing th ...
(ARIA) on September 5, 2015, for shipping 70,000 copies.
"Do It Again" ranked at number 53 on ARIA's 2015 year-end chart.
In New Zealand, the song debuted at number 29 on the
New Zealand Singles Chart
The Official New Zealand Music Chart ( mi, Te Papa Tātai Waiata Matua o Aotearoa) is the weekly New Zealand top 40 singles and albums charts, issued weekly by Recorded Music NZ (formerly Recording Industry Association of New Zealand). The Music ...
, where it reached number 10 and charted for 15 weeks.
It was certified platinum by
Recorded Music NZ
Recorded Music NZ (formerly the Recording Industry Association of New Zealand (RIANZ)) is a non-profit trade association of record producers, distributors and recording artists who sell recorded music in New Zealand. Membership of Recorded Mus ...
(RMNZ) after sales of 15,000 equivalent-units.
"Do It Again" debuted at number 67 on the
UK Singles Chart
The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
dated August 20, 2015. It peaked at number eight on October 2, 2015, and remained on the chart for 28 weeks.
The song was ranked at number 60 on the 2015 year-end chart,
and certified double platinum by the
British Phonographic Industry
British Phonographic Industry (BPI) is the British recorded music industry's Trade association. It runs the BRIT Awards, the Classic BRIT Awards, National Album Day, is home to the Mercury Prize, and co-owns the Official Charts Company with th ...
(BPI) for sales and streams of 1,200,000 units on June 24, 2022.
In Scotland, "Do It Again" bowed at number 15 on the chart dated August 21, 2015, after debuting the previous week at number 52.
In the United States, the song reached number 71 on the
''Billboard'' Hot 100 chart dated August 22, 2015, where it charted for 11 weeks.
It received a platinum certification by the
Recording Industry Association of America
The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA) for selling 1,000,000 copies on February 15, 2017.
"Do It Again" peaked at number 70 on the
Canadian Hot 100
The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by '' Billboard'' magazine. The Canadian Hot 100 was launched on the issue dated March 31, 2007, and is currently the standard record chart in Canada; a n ...
chart dated August 29, 2015, where it charted for 11 weeks.
Music video
A
lyric video
A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
for "Do It Again" was released with the song on May 4, 2015. The video is
animated
Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most anim ...
and inspired by the culture of Guam, with references to artwork and Mia's ancestry to the
Chamorro people
The Chamorro people (; also CHamoru) are the indigenous people of the Mariana Islands, politically divided between the United States territory of Guam and the encompassing Commonwealth of the Northern Mariana Islands in Micronesia. Today, signif ...
. It includes
latte stone
A latte stone, or simply latte (also latde, latti, or latdi), is a pillar (Chamorro language: ''haligi'') capped by a hemispherical stone capital (''tasa'') with the flat side facing up. Used as building supports by the ancient Chamorro people, th ...
s and talaya throwing.
An accompanying
music video
A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
was filmed in
Malibu, California
Malibu ( ; es, Malibú; Chumash: ) is a beach city in the Santa Monica Mountains region of Los Angeles County, California, situated about west of Downtown Los Angeles. It is known for its Mediterranean climate and its strip of the Malibu ...
, on June 3, 2015,
and released on June 26, 2015.
The video was directed by
Colin Tilley
Colin Tilley (born June 27, 1988) is an American filmmaker, music video director, and television commercial director. Tilley is the CEO and owner of Boy in the Castle Productions. He has directed more than 300 music videos.
Tilley directed, pro ...
, while
Kylie Jenner
Kylie Kristen Jenner (born August 10, 1997) is an American media personality, socialite, and businesswoman. She starred in the E! reality television series ''Keeping Up with the Kardashians'' from 2007 to 2021 and is the founder and owner of ...
also appeared on set during production to support the artists.
Law Roach
Law Roach is an American fashion stylist best known for his work with Zendaya and for serving as a judge on ''Legendary''.
Career
Roach's styling debut was in a Deliciously Vintage boutique, when Kanye West walked into the store in 2009.
Fo ...
was the stylist during the shoot. Mia wore two Guam seal pendants, while Brown's attire consisted of matching yellow
Dsquared²
Dean and Dan Caten (né Catenacci; born December 19, 1964) are Canadian fashion designers, radio personalities, and businessmen. They are identical twin brothers and the founders and owners of Dsquared², an Italian luxury fashion house based in ...
embroidered jacket and hockney pants, with white
Nike
Nike often refers to:
* Nike (mythology), a Greek goddess who personifies victory
* Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment
Nike may also refer to:
People
* Nike (name), a surname and feminine given ...
Roshe Run shoes. Mia explained to ''
Flaunt
''Flaunt'' is an American fashion and culture magazine based in Hollywood, Los Angeles, with an office in New York.
History
The magazine was founded in 1998 by the current C.E.O. Luis Barajas, and Creative Director Jim Turner, who had previous ...
'' in 2020 that filming the music video was a smooth process where "everyone was really having fun", reminiscing that she would "never forget that time". As of May 2021, the music video has over 494 million views on
YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
.
The video begins with Tyga rapping atop a cliff facing the ocean,
which transitions to Mia sporting a red bandana in a white
Jeep Wrangler
The Jeep Wrangler is a series of compact and mid-size four-wheel drive off-road SUVs manufactured by Jeep since 1986 and is currently in its fourth generation. The Wrangler JL, the most recent generation, was revealed in late 2017 and is produ ...
with two other women while being driven along the coastline.
Mia poses in various colored bikinis, before dancing on the beach while flipping her hair.
Brown is next shown inside a cave near the rocks, sporting a yellow tracksuit with sunglasses.
Mia rolls around in the sand and frolics on the beach,
before rendezvousing at a late night party in a
cabana with Tyga and Brown.
Live performances and dance challenge
Mia performed "Do It Again" at the
American Express
American Express Company (Amex) is an American multinational corporation specialized in payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was found ...
Unstaged: Artists in Residence summit on August 20, 2015, which also included
Rae Sremmurd
Rae Sremmurd ( ; "Drummers Ear" spelled backwards) is an American hip hop duo originating from Tupelo, Mississippi, formed by two brothers, Slim Jxmmi and Swae Lee. In 2013, they signed a record deal with Mike Will Made It's EarDrummers impri ...
,
Børns
Garrett Clark Borns (born January 7, 1992), better known by his stage name Børns (stylized as BØRNS), is a former American singer, songwriter, and multi-instrumentalist.
Born and raised in Grand Haven, Michigan, Børns began performing in his ...
, and
Gavin James. She performed "stripped-down"
covers of
Drake
Drake may refer to:
Animals
* A male duck
People and fictional characters
* Drake (surname), a list of people and fictional characters with the family name
* Drake (given name), a list of people and fictional characters with the given name
* ...
's 2013 song "
Hold On, We're Going Home
"Hold On, We're Going Home" is a song by Canadian rapper Drake, featuring the R&B duo Majid Jordan. The song was produced by Noah "40" Shebib, OVO Sound's Majid Jordan and Nineteen85, and it is the second single from his third studio album, ''No ...
" and
Fetty Wap
Willie Junior Maxwell II (born June 7, 1991), better known by his stage names Fetty Wap or Harlem Fetty, is an American rapper, singer and songwriter. He rose to prominence after his debut single "Trap Queen" reached number two on the U.S. ''B ...
's 2014 song "
Trap Queen
"Trap Queen" is the debut single by American rapper Fetty Wap from his Fetty Wap (album), self-titled debut album (2015). Following its online premiere in March 2014, it was released independently on April 22, 2014, before being re-released in c ...
", before concluding the set with "Dum Dada" and "Do It Again". During her performance on 5 Towers at
Universal CityWalk Hollywood on August 22, 2015, Mia invited Kylie Jenner onto the stage to perform the song with Tyga. Mia performed "Do It Again" on the Australian breakfast television show ''
Sunrise
Sunrise (or sunup) is the moment when the upper rim of the Sun appears on the horizon in the morning. The term can also refer to the entire process of the solar disk crossing the horizon and its accompanying atmospheric effects.
Terminology
Al ...
'' while joining American singer
Jason Derulo
Jason Joel Desrouleaux (born September 21, 1989), known professionally as Jason Derulo (; formerly stylized as Derülo), is an American singer and songwriter. on the Australian leg of his 2015 tour as an
opening act
A opening act, also known as a warm-up act, support act, or supporting act, is an entertainment act (musical, comedic, or otherwise), that performs at a concert before the featured act, or "headliner". Rarely, an opening act may perform again a ...
, where she debuted the live performance of her 2015 song "
Touch
In physiology, the somatosensory system is the network of neural structures in the brain and body that produce the perception of touch (haptic perception), as well as temperature (thermoception), body position (proprioception), and pain. It is ...
" and performed "Do It Again". Writing in a review of Derulo's concert at
Rod Laver Arena
Rod Laver Arena is a multipurpose arena located within Melbourne Park, in Melbourne, Victoria, Australia. The arena is the main venue for the Australian Open, the first Grand Slam tennis tournament of the calendar year.
History
Replacing the ...
in
Melbourne
Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
, ''
The Music
The Music are an English alternative rock band, formed in Kippax, Leeds in 1999. Comprising Robert Harvey (vocals, guitar), Adam Nutter (lead guitar), Stuart Coleman (bass) and Phil Jordan (drums), the band came to prominence with the releas ...
'' writer Michael Prebeg described Mia's set as an "exciting high-energy performance" and stated that it was a "great way" to start the concert.
In April 2020, American actor
Noah Schnapp
Noah Cameron Schnapp (born October 3, 2004) is an American actor. He gained recognition for playing Will Byers in the Netflix science fiction horror series '' Stranger Things''. His film roles include Roger Donovan in Steven Spielberg's histo ...
uploaded a dance challenge of "Do It Again" on
social media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
platform
TikTok
TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes.
TikTok is an international version ...
.
The video went
viral
Viral means "relating to viruses" (small infectious agents).
Viral may also refer to:
Viral behavior, or virality
Memetic behavior likened that of a virus, for example:
* Viral marketing, the use of existing social networks to spread a marke ...
, with
internet celebrities
An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or simply influencer) is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social m ...
such as
Charli D'Amelio
Charli Grace D'Amelio ( ; born May 1, 2004) is an American social media personality. She was a competitive dancer for over 10 years before starting her social media career in 2019, when she started posting dance videos on the video-sharing pl ...
and
Addison Rae
{{Infobox person
, name = Addison Rae
, image = Addison Rae - Pandora 2021 3.jpg
, alt =
, caption = Rae in an interview for Pandora in 2021
, birth_name = Addison Rae Easterlin ...
participating, while
Jimmy Fallon
James Thomas Fallon (born September 19, 1974) is an American comedian, television host, actor, and writer. He is known for his work in television as a cast member on ''Saturday Night Live'' and as the host of the late-night talk show ''The Ton ...
and
Jennifer Lopez
Jennifer Lynn Affleck (' Lopez; born July 24, 1969), also known as J.Lo, is an American singer, actress and dancer. In 1991, she began appearing as a Fly Girl dancer on the sketch comedy television series ''In Living Color'', where she rema ...
performed the dance five times on ''
The Tonight Show Starring Jimmy Fallon
''The Tonight Show Starring Jimmy Fallon'' is an American late-night talk show hosted by Jimmy Fallon that airs on NBC. The show premiered on February 17, 2014, and is produced by Broadway Video and Universal Television. It is the seventh incar ...
''.
Mia acknowledged that the challenge was a "resurgence" for the song and stated that she felt proud that everyone was embracing one of her "most special songs".
Track listing
Credits and personnel
Credits adapted from
Tidal
Tidal is the adjectival form of tide.
Tidal may also refer to:
* Tidal (album), ''Tidal'' (album), a 1996 album by Fiona Apple
* Tidal (king), a king involved in the Battle of the Vale of Siddim
* TidalCycles, a live coding environment for music
* ...
.
* Pia Mia vocals, songwriter
* Chris Brown vocals
*
Michael Ray Nguyen-Stevenson vocals, songwriter
*
Nicholas Balding songwriter, producer
* Jerry Afemata songwriter
* George Veikoso songwriter
* Marc Griffin songwriter
Charts
Weekly charts
Year-end charts
Certifications
Release history
References
{{authority control
2015 singles
2015 songs
Pia Mia songs
Chris Brown songs
Tyga songs
Songs written by Nic Nac
Songs written by Tyga