''Do Good ~~Design~~: How Designers Can Change The World'' is a book by Canadian designer David B. Berman, with a foreword by

Erik Spiekermann Erik Spiekermann (born 30 May 1947 in Stadthagen, Lower Saxony) is a German typographer, designer and writer. He is an honorary professor at the University of the Arts Bremen and ArtCenter College of Design. Biography Spiekermann studied art his ...

, published by

Peachpit Press Peachpit is a publisher of books focused on graphic design, web design, and development. Peachpit's parent company is Pearson Education, which owns additional educational media brands including Addison-Wesley, Prentice Hall, and New Riders. Fo ...

in January 2009. The book was co-published by the

American Institute of Graphic Arts The American Institute of Graphic Arts (AIGA) is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. T ...

(AIGA).

Book

The book discusses

graphic design Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdiscipli ...

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

ing, and

social responsibility Social responsibility is an ethical framework in which an individual is obligated to work and cooperate with other individuals and organizations for the benefit of the community that will inherit the world that individual leaves behind. Social ...

, often in connection with environmentalism. Berman focuses especially on the effect of design in the developing world, the deeds and misdeeds of the

Coca-Cola Corporation The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups ...

, and women in advertising. The book is divided into three sections, ending with a call for all professionals to sign the online Do Good Pledge, which has been signed by notable designers. Some ideas in Berman's book derive from those of

Ken Garland Ken Garland (19 February 1929 – 20 May 2021) was a British graphic designer, photographer, writer and educator. Garland is known for his writing on design and the prolific work of his studio Ken Garland & Associates. Early life and education ...

, author of the First Things First manifesto in the 1960s. Garland was the first person to take the Do Good Pledge on the book's website.

Editions

*Chinese language edition Chinese language edition
/ref> official release: Beijing, October 27, 2009 at World Design Congress, with foreword by Min Wang (head of graphic design Beijing Olympics, chief of design at Chinese Academy of Fine Arts). *Korean language edition released July 2010. *2013 revised English-language edition *Spanish language edition released July 2015.

References

{{reflist

External links

Official website and library of link extensions to the book's content

Official Do Good Design blog by David Berman
2009 non-fiction books Graphic design Books about the media Marketing books Canadian political books

Book

Editions

See also

References

External links