Diva Futura (Italian for "Future

Diva Diva (; ) is the Latin word for a goddess. It has often been used to refer to a celebrated woman of outstanding talent in the world of opera, theatre, cinema, fashion and popular music. If referring to an actress, the meaning of ''diva'' is clo ...

", i.e. "Future Star") is an Italian

pornography Pornography (often shortened to porn or porno) is the portrayal of sexual subject matter for the exclusive purpose of sexual arousal. Primarily intended for adults,

and

erotica Erotica is literature or art that deals substantively with subject matter that is erotic, sexually stimulating or sexually arousing. Some critics regard pornography as a type of erotica, but many consider it to be different. Erotic art may use a ...

film studio A film studio (also known as movie studio or simply studio) is a major entertainment company or motion picture company that has its own privately owned studio facility or facilities that are used to make films, which is handled by the production ...

. When founded in 1983 by

porn star A pornographic film actor or actress, pornographic performer, adult entertainer, or porn star is a person who performs sex acts in video that is usually characterized as a pornographic movie. Such videos tend to be made in a number of dist ...

Ilona Staller Ilona Staller (born 26 November 1951), widely known by her stage name Cicciolina ("little chubby one"), is a Hungarian-Italian former porn star, politician, and singer. Early life Ilona was born in Budapest, Hungary. Her father, László Sta ...

and

photographer A photographer (the Greek language, Greek φῶς (''phos''), meaning "light", and γραφή (''graphê''), meaning "drawing, writing", together meaning "drawing with light") is a person who makes photographs. Duties and types of photographe ...

and

talent scout In professional sports, scouts are experienced talent evaluators who travel extensively for the purposes of watching athletes play their chosen sports and determining whether their set of skills and talents represent what is needed by the scout ...

Riccardo Schicchi Riccardo Schicchi (; Augusta, Sicily, 12 March 1953 – Rome, 9 December 2012) was an Italian pornographer. He graduated from art school with a specialization in photography, Schicchi began by being a photographer for a magazine named '' Epoca'' ...

, it was the first casting agency in Italy to specialize in pornography. The studio is notable for launching the careers of

pornstars A pornographic film actor or actress, pornographic performer, adult entertainer, or porn star is a person who performs sex acts in video that is usually characterized as a pornographic movie. Such videos tend to be made in a number of dist ...

Cicciolina and

Moana Pozzi Anna Moana Rosa Pozzi (; 27 April 1961 – 15 September 1994), also known mononymously as Moana, was an Italian pornographic actress, television personality and politician. Early life Pozzi was born in Genoa, Liguria, Italy, the daughter of Alf ...

Development

In 1985 Diva Futura produced the first Italian hardcore porn film, '' Telefono Rosso'', starring Staller (a.k.a. ''Cicciolina''). The following year, in February 1986, the company produced '' Curve deliziose'', a ''spettacolo'' (live theatrical show) featuring several porn stars.

Controversy

Diva Futura has caused some

moral panic A moral panic is a widespread feeling of fear, often an irrational one, that some evil person or thing threatens the values, interests, or well-being of a community or society. It is "the process of arousing social concern over an issue", usua ...

among certain Italian

Catholic The Catholic Church, also known as the Roman Catholic Church, is the largest Christian church, with 1.3 billion baptized Catholics worldwide . It is among the world's oldest and largest international institutions, and has played a ...

groups, and has had to defend itself against legal action for

obscenity An obscenity is any utterance or act that strongly offends the prevalent morality of the time. It is derived from the Latin ''obscēnus'', ''obscaenus'', "boding ill; disgusting; indecent", of uncertain etymology. Such loaded language can be use ...

, most notably in 1986 when ''Curve deliziose'' was released. Ilona Staller (already a member of the

Italian Parliament The Italian Parliament ( it, Parlamento italiano) is the national parliament of the Italian Republic. It is the representative body of Italian citizens and is the successor to the Parliament of the Kingdom of Italy (1861–1943), the transitiona ...

) formed the ''

Partito dell'Amore Love Party ( it, Partito dell'Amore, PdA) was a political party in Italy co-founded on 12 July 1991, by pornstars Moana Pozzi and Ilona Staller, the latter a member of the Chamber of Deputies. Political line The party was organized by Riccardo ...

'' in 1991, switching from the ''Partito Radicale'' (although this political activity was not officially linked to Diva Futura).

Television

Recently, Diva Futura has founded

satellite television Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location. The signals are received via an outdoor parabolic antenna comm ...

channels in Italy on

Hotbird Hot Bird (also styled HOTBIRD) is a group of satellites operated by Eutelsat, located at 13 °E over the equator ( orbital position) and with a transmitting footprint over Asia, Europe, North Africa, Americas and the Middle East. Only digital ...

. Its original channel (commonly known as Diva Futura TV) began in August 2004, and Diva Futura Plus began on 1 September 2006. Schicchi also announced that Diva Futura Sex, a new channel, would begin on 15 August 2007.Digital-Forum, "Programmazione Diva Futura Channel" ''(Ita.)''
22 July 2007

References

External links

www.divafutura.tv - Official website
''(Ita.)'' * Italian pornography Pornographic film studios Mass media companies established in 1983 Film production companies of Italy {{IT-film-company-stub