dittoTV was a
video-on-demand
Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...
platform launched in 2012, from the digital arm of
Zee Entertainment Enterprises Limited
Zee Entertainment Enterprises (formerly Zee Telefilms) is an Indian media conglomerate owned by Essel Group. Headquartered in Mumbai, it has interests in television, print, internet, film, businesses related to mobile contents, and operates 45 ...
(ZEE), Zee Digital Convergence Limited. The service was integrated with
ZEE5
ZEE5 is an Indian subscription video on-demand and over-the-top streaming service, run by Zee Entertainment Enterprises. It was launched in India on 14 February 2018 with content in 12 languages. The ZEE5 mobile app is available on Web, Androi ...
on 15 February 2018. It was India's most popular
over-the-top media services
An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that traditionally act as controllers or distributors ...
TV distribution platform offering
LIVE TV
Live television is a television production broadcast in real-time, as events happen, in the present. In a secondary meaning, it may refer to streaming television over the Internet when content or programming is played continuously (not on demand) ...
and Catch Up Content to end consumers on their
mobile phones
A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link whil ...
,
tablets,
laptops
A laptop, laptop computer, or notebook computer is a small, portable personal computer (PC) with a screen and alphanumeric keyboard. Laptops typically have a clam shell form factor with the screen mounted on the inside of the upper li ...
,
desktops, entertainment boxes and connected TVs.
dittoTV was available across the globe in all international markets like the United States (currently unavailable), United Kingdom, United Arab Emirates, New Zealand, Australia and others. dittoTV hosted 100+ Live TV channels.
dittoTV offered features such as an
electronic programme guide
Electronic programming guides (EPGs) and interactive programming guides (IPGs) are menu-based systems that provide users of television, radio and other media applications with continuously updated menus that display scheduling information for ...
, a content recommendation engine, & multi currency payment option all of which was integral to enhancing the user experience.
Technology
Over the Top (OTT) –
Over-the-top content (OTT) refers to delivery of audio, video, and other media over the
internet
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
without a multiple system operator being involved in the control or distribution of the content.
ZEE5 Integration
ZEE5
ZEE5 is an Indian subscription video on-demand and over-the-top streaming service, run by Zee Entertainment Enterprises. It was launched in India on 14 February 2018 with content in 12 languages. The ZEE5 mobile app is available on Web, Androi ...
has subsumed Zee's existing video streaming platforms Ozee (advertising-based) and Ditto TV (subscription-based), comes with 1 lakh hours of content including exclusive originals, Indian and international movies and TV shows, music, live television, health and lifestyle videos in 12 regional languages
See also
*
Jio TV
JioTV is an Indian streaming television service, owned by Jio Platforms, a subsidiary of Reliance Industries Limited. JioTV is a live TV channel streaming platform. JioTV has over 950+ channels.
History
JioTV, launched in 2016, from the d ...
*
Subhash Chandra
Subhash Chandra Goenka (born 30 November 1950) is an Indian billionaire media baron. He is the chairman of the Essel Group, an Indian media conglomerate and founded Zee TV in 1992. He was also the chairman of Zee Media but resigned as Directo ...
*
Video on demand
Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...
*
Digital rights management
Digital rights management (DRM) is the management of legal access to digital content. Various tools or technological protection measures (TPM) such as access control technologies can restrict the use of proprietary hardware and copyrighted works. ...
*
Zee Entertainment Enterprises
Zee Entertainment Enterprises (formerly Zee Telefilms) is an Indian media conglomerate owned by Essel Group. Headquartered in Mumbai, it has interests in television, print, internet, film, businesses related to mobile contents, and operates 45 ...
*
Over-the-top (OTT)
References
External links
Official WebsiteZee Entertainment
{{VOD services
Indian entertainment websites
Defunct video on demand services