Dipdive was a

social networking A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...

website created by

will.i.am William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas. ...

. It is best known as the original source site of the 'Yes We Can' music video. The site allowed users to upload

image An image is a visual representation of something. It can be two-dimensional, three-dimensional, or somehow otherwise feed into the visual system to convey information. An image can be an artifact, such as a photograph or other two-dimensiona ...

video Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) syste ...

s and

audio Audio most commonly refers to sound, as it is transmitted in signal form. It may also refer to: Sound *Audio signal, an electrical representation of sound *Audio frequency, a frequency in the audio spectrum *Digital audio, representation of sound ...

files, post blog entries and create playlists. Dipdive was home to a variety of creative content and information on social causes. The website was shut down at some time in 2013 and its domain was redirected to

's homepage. When asked about it in an interview with ''

Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (1931 film) ...

'', will.i.am responded with "Ehh, I don’t want to do it anymore. I have something else I’m doing", insisting that "Dipdive wasn’t a failure" as the source code could potentially be reused in the future.

History

The site launched in an early Beta state when

launched the Barack Obama U.S. presidential election anthem video for 'Yes We Can' on February 2, 2008 and the video for We Are the Ones on February 29, 2008. ' It's a New Day' was subsequently uploaded to the site. The official launch of the full feature site was October 15, 2008 when Dipdive.com launched along with the UK release of

's third studio album, ''

Songs About Girls ''Songs About Girls'' is the third studio album by American singer will.i.am, known from his work with The Black Eyed Peas. The original title of the album was ''Keep the Beeper''. The album was released on September 19, 2007. The first single re ...

''. The site was created and is maintained by Dipdive LLC. On February 22, 2009,

uploaded the full version of the previously-leaked '

Boom Boom Pow "Boom Boom Pow" is a song recorded by American group the Black Eyed Peas for their fifth studio album '' The E.N.D.'' (2009). It was written by group members will.i.am, apl.de.ap, Taboo and Fergie, being produced by will.i.am. The song feature ...

' (which would become a #1 hit) to the website and revealed that the

Black Eyed Peas Black Eyed Peas (also known as The Black Eyed Peas) is an American musical group consisting of rappers will.i.am, apl.de.ap, Taboo (rapper), Taboo. The group's line-up during the height of their popularity in the 2000s featured Fergie (singer ...

' official website would redirect to the new Black Eyed Peas channel on Dipdive. Almost a year after

's last song for

Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...

, he posted a song along with a blog on his profile about his opinion of Obama's reaction to Kanye West's controversy of Taylor Swift. The song was entitled '

The Jackass Song William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas. ...

Profiles

Each user had a profile page with a

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

, media player and photo album. Users could choose a theme to personalize their profile, and subscribe to their favorite Dipdive Channels. A list of media (audio, video, pictures) added by the user's favorite Channels and friends was displayed in their profile. Users could befriend other Dipdive users and send private messages and webcam recordings. Users could opt to get notifications of content updates from their subscribed Channels and friends. Users could comment on content throughout the website.

Importing from other websites

After it was said that the Black Eyed Peas website would be closing, Dipdive allowed members to import their blogs, pictures and comments (from Dipdive members who had also imported data) from the Black Eyed Peas website. Dipdive allowed users to show their latest

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

status and

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

'tweet' on the "What's Up?" section of their profile and log in with their Facebook or Twitter credentials.

Channels

Channels were pages specially featured on Dipdive with their own themes. They had 'fans' who added them to their favorite channels. Some Channels included forums. There were once 42 channels on Dipdive, some of them belonging to

The Black Eyed Peas Black Eyed Peas (also known as The Black Eyed Peas) is an American musical group consisting of rappers will.i.am, apl.de.ap, Taboo. The group's line-up during the height of their popularity in the 2000s featured Fergie, who replaced Kim Hil ...

Kero One Kero One is a Korean-American hip hop MC, producer, and DJ from San Francisco, California. He has been recognized for re-introducing the jazz rap sound in the early to mid 2000s with his jazz-hop album Windmills of the Soul. History Kero One ...

Natalia Kills Natalia Noemi "Teddy" Sinclair (née Cappuccini; born 15 August 1986), is an English singer, songwriter and actress. She has recorded music under various aliases, most famously as Natalia Kills and Verbalicious. She is currently the lead vocali ...

K'Naan Keinan Abdi Warsame (born 1 February 1978) ( so, Keynaan Cabdi Warsame, ar, كَينَان عَبدِ وَرسَمَ ''Kaynān ʿAbdi Warsama''), better known by his stage name K'naan (), is a Somali-Canadian musician. He rose to prominence ...

and

Kimberly Wyatt Kimberly Kaye Wyatt (born February 4, 1982) is an American singer, dancer, choreographer, actress, and television personality. She is a former member of the pop/ R&B girl group and dance ensemble The Pussycat Dolls. She is also a member of the ...

, former member of the

Pussycat Dolls Pussycat or Pussy Cat may refer to: * Cat, a domestic feline Music Bands * Pussycat (band), a Dutch country and pop group * The Pussycats, a 1960s Norwegian rock band * The Pussycats, a group signed to Kama Sutra Records Albums * ''Pussy Cats'', ...

On mobile phones

Dipdive was sponsored by

BlackBerry The blackberry is an edible fruit produced by many species in the genus ''Rubus'' in the family Rosaceae, hybrids among these species within the subgenus ''Rubus'', and hybrids between the subgenera ''Rubus'' and ''Idaeobatus''. The taxonomy of ...

and its mobile application was only available for

BlackBerry OS BlackBerry OS is a discontinued proprietary mobile operating system developed by Canadian company BlackBerry Limited for its BlackBerry line of smartphone handheld devices. The operating system provides multitasking and supports specialized i ...

. The application required a

microSD Secure Digital, officially abbreviated as SD, is a proprietary non-volatile flash memory card format developed by the SD Association (SDA) for use in portable devices. The standard was introduced in August 1999 by joint efforts between SanDis ...

card to play video. However, the Dipdive mobile website could be accessed on other mobile phones.

Exclusive to Dipdive

Some Channels and web series were featured exclusively on Dipdive.

DailyDips

The DailyDips Channel hosted a

news News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the tes ...

web series A web series (also known as a web show) is a series of scripted or non-scripted online videos, generally in episodic form, released on the Internet, which first emerged in the late 1990s and became more prominent in the early 2000s. A single i ...

. Each episode contained 2-5 headlines of events (originally 7); they were formerly often made to be humorous. It was originally hosted by Michelle Joan Papillion and then hosted by various hosts including Raquelle Gracie, a former member of the girl group,

Hope Hope is an optimistic state of mind that is based on an expectation of positive outcomes with respect to events and circumstances in one's life or the world at large. As a verb, its definitions include: "expect with confidence" and "to cherish ...

who auditioned for the fourth series of

The X Factor ''The X Factor'' is a television music competition franchise created by British producer Simon Cowell and his company Syco Entertainment. It originated in the United Kingdom, where it was devised as a replacement for ''Pop Idol'' (2001–2003 ...

. In 2010, DailyDips introduced a new format with a different topic each day of the week: DipComedy Monday, New Music Tuesday, Fashion, Art & Philanthropy Wednesday, Sporting Thursday and Feature Film Friday. Several new hosts covered different days or multiple days, including Lilan, Vanessa, Rana, Milan and Michelle. In 2011, a new host joined the roster: Corey Conrad.

Shrink Rap

Shrink Rap was a web series where the host asked celebrity and artist guests to guess what a certain image was. It launched on the DailyDips (formerly DipApproved) Channel.

Dippin on the Streets

Dippin on the Streets was a web series where the hosts attended events and festivals. It launched on the DailyDips (formerly DipApproved) Channel and on the DipComedy Channel.

Beautiful Movements

Beautiful Movements was a Dipdive Channel founded by

; it was redirected from 'beautifulmovements.com'. Wyatt stated, "www.beautifulmovements.com is a place for self-expression where people listen, relate, and learn about self worth. Together we encourage growth through love, compassion, and positive action. Through poetry, song, art, dance, and ultimately being self-expressed we open ourselves to a world of possibilities. Nobody on this Earth can make you happy but yourself. So dive into a

journey of self-discovery A "journey of self-discovery" refers to a travel, pilgrimage, or series of events whereby a person attempts to determine how they feel, personally, about spiritual issues or priorities,

Worlds on Fire

Worlds on Fire was an art exhibition that took place from February 2 to February 9, 2009. The gallery featured portraits of 2009

Grammy The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pre ...

nominees drawn by Lowbrow pop surrealism artists. After the event finished, the art, along with video footage including interviews with various celebrities, was uploaded to th
'Worlds on Fire' Dipdive Channel

Who Killed the Music?

Who Killed the Music was another Dipdive-sponsored art exhibition that took place at

The Grammy Museum The Grammy Museum is any of a group of museums containing exhibits relating to winners of the Grammy Award for achievement in recording. The museums in this group include: *The Grammy Museum at L.A. Live, which opened in 2008 in Los Angeles, Califo ...

in Los Angeles on 24 January 2010. Money was raised for the Grammy Foundation and will.i.am's i.am Scholarship Fund. A number of pop artists created original paintings with their interpretations of the cause of why the music industry was dying or who was 'killing it' (excelling despite the industry's downturn). The art was on display at the exhibition an
on Dipdive

In other media

*The Dipdive homepage is seen on portable devices in

music video for '

I Gotta Feeling "I Gotta Feeling" is a song recorded by American group the Black Eyed Peas for their fifth studio album ''The E.N.D.'' (2009). It was written by the group members with the song's producers David Guetta and Frédéric Riesterer. The song was rel ...

'. *Lyrics in '

Now Generation ''Now Generation'' (; stylized as ''G3R4Ç4O BR4S1L'') is a Brazilian telenovela produced and broadcast by Rede Globo. It was created by Filipe Miguez and Izabel de Oliveira. The series discussed topics and issues surrounding technology usage, s ...

' by

make a reference to Dipdive. *A video interface screen from Dipdive is seen in the beginning of

's music video for ' It's a New Day'. *A video promoting Dipdive and will.i.am's music was preloaded on BlackBerry smartphones around 2010.

References

{{Reflist Blog hosting services Defunct social networking services Video hosting Internet properties established in 2007 Internet properties disestablished in 2013