Dinero (Jennifer Lopez Song)
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"Dinero" is a song by American singer
Jennifer Lopez Jennifer Lynn Affleck (' Lopez; born July 24, 1969), also known as J.Lo, is an American singer, actress and dancer. In 1991, she began appearing as a Fly Girl dancer on the sketch comedy television series ''In Living Color'', where she rema ...
featuring American record producer
DJ Khaled Khaled Mohammed Khaled (born November 26, 1975), known professionally as DJ Khaled, is an American DJ, record executive, record producer and rapper. Khaled first gained recognition as a radio host in the 1990s on the radio station WEDR, 99 Ja ...
and American rapper
Cardi B Belcalis Marlenis Almánzar Cephus (, ; born October 11, 1992), known professionally as Cardi B, is an American rapper and songwriter. She first gained popularity as an influencer on Vine and Instagram. From 2015 to early 2017, she appeared as ...
. It was written by Charles Anderson, Tommy Brown, Mohombi Moupondo, Yei Gonzalez, Danielle Curiel, Alexander Prado, Jermaine Denny, DJ Khaled, Cardi B and Luis Kalaff, and produced by Scott Desmarais, Brown and DJ Khaled and co-produced by Moupondo and Gonzalez. "Dinero" was released on all
digital Digital usually refers to something using discrete digits, often binary digits. Technology and computing Hardware *Digital electronics, electronic circuits which operate using digital signals **Digital camera, which captures and stores digital i ...
and
streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...
platforms on May 17, 2018, by
Epic Records Epic Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America Sony Corporation of America (SONAM, also known as SCA), is the American arm of the Japanese conglomerate Sony Group ...
. The song was nominated for Choice Latin Song at the 2018 Teen Choice Awards and its official music video received two nominations for Best Latin Video and Best Collaboration at the
2018 MTV Video Music Awards The 2018 MTV Video Music Awards was held on August 20, 2018 at Radio City Music Hall in New York City. The 35th annual award show aired live from the venue for the 12th time, the most of any previous venue in its history. Cardi B led the list of n ...
, winning the latter.


Background

"Dinero" is Lopez's first English single since " Us". Lopez first heard "Dinero" in early 2017 when it was sent to her by
Cory Rooney Mark Cory Rooney (born 1968) is an American record producer. He has written, produced, and developed various successful records for artists including Mariah Carey, Mary J. Blige, Jessica Simpson, Jennifer Lopez, Marc Anthony, Thalia, Michael Ja ...
, a record producer with whom she had worked frequently in her early career, who felt that it would be good for her. She was receptive of the track, and in the months that followed suggested to her manager
Benny Medina Benny Medina (born January 24, 1958) is an American record executive, talent manager, and television producer. Early life and education Medina was born in East Los Angeles, California, of Dominican parents into a poor family. The death of hi ...
that rapper
Cardi B Belcalis Marlenis Almánzar Cephus (, ; born October 11, 1992), known professionally as Cardi B, is an American rapper and songwriter. She first gained popularity as an influencer on Vine and Instagram. From 2015 to early 2017, she appeared as ...
be featured on the record. Lopez, who had followed Cardi B prior to her breakthrough with "
Bodak Yellow "Bodak Yellow" (alternatively titled "Bodak Yellow (Money Moves)") is the major-label debut single by American rapper Cardi B. It was written by Cardi B, Jordan Thorpe, Klenord Raphael, and produced by J. White Did It and Laquan Green. It was r ...
", said: "I just thought she had a street intelligence that I liked, and she had a logic that just made me laugh and reminded me of girls from
the Bronx The Bronx () is a borough of New York City, coextensive with Bronx County, in the state of New York. It is south of Westchester County; north and east of the New York City borough of Manhattan, across the Harlem River; and north of the New Y ...
." Later, record producer
DJ Khaled Khaled Mohammed Khaled (born November 26, 1975), known professionally as DJ Khaled, is an American DJ, record executive, record producer and rapper. Khaled first gained recognition as a radio host in the 1990s on the radio station WEDR, 99 Ja ...
offered to provide further production for "Dinero", and the song was finished by December 2017. That month, a video of Lopez and Khaled working together in the studio was posted to
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, which hinted that the singer had collaborated with Cardi B. A short snippet of the song surfaced online in January 2018, and Lopez subsequently confirmed that it was titled "Dinero" the following month. Khaled stated: "Everything's top secret, utI can tell you this: J.Lo's got some new music coming ..I want to thank J.Lo for letting me be one of the producers amongst other great ones, and a feature on the record. I'm grateful."


Composition

"Dinero" is a
Latin trap Latin trap is a subgenre of Trap music, trap music that originated in Puerto Rico. A direct descendant of southern hip hop, and influenced by reggaeton, it gained popularity after 2007, and has since spread throughout Latin America. ''The trap'' ...
song with a production that consists of
synths A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and f ...
, drums and an "occasional"
acoustic guitar An acoustic guitar is a musical instrument in the string family. When a string is plucked its vibration is transmitted from the bridge, resonating throughout the top of the guitar. It is also transmitted to the side and back of the instrument, ...
lick. "Dinero", which translates in English to "Money", features Lopez
rapping Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
. Lopez opens the song with the introduction: "Me and Benjamín Franco stay at the / Getting checks like
Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...
, everywhere that I go", and in the
hook A hook is a tool consisting of a length of material, typically metal, that contains a portion that is curved or indented, such that it can be used to grab onto, connect, or otherwise attach itself onto another object. In a number of uses, one e ...
declares: "" ("I want, I want money"). Cardi B's verse includes the lyric: "Two bad bitches that came from the Bronx / Cardi from the pole and
Jenny from the block "Jenny from the Block" is a song by American singer Jennifer Lopez, which features American rappers Jadakiss and Styles P, both members of The LOX. It was released by Epic Records on September 26, 2002, as the lead single from her third studio a ...
", a reference to the Bronx, where both Lopez and Cardi originate from, and Cardi's former
stripper A stripper or exotic dancer is a person whose occupation involves performing striptease in a public adult entertainment venue such as a strip club. At times, a stripper may be hired to perform at a bachelor party or other private event. M ...
career. Khaled can be heard throughout the track, acting as a
hype man A hype man, in hip hop music and rapping, is a backup rapper and/or singer who supports the primary rappers with exclamations and interjections and who attempts to increase the audience's excitement with call-and-response chants. The hype man's i ...
.


Critical reception

Abby Jones of ''
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'' described "Dinero" as a "fiery proclamation of everyone's love for cold hard cash that's brimming with witty bilingual word play." ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' characterized the song as "a hustler's anthem", adding: "And not to mention the fact that J-Lo raps on this song with, 'They say money talk, but my talking
bilingual Multilingualism is the use of more than one language, either by an individual speaker or by a group of speakers. It is believed that multilingual speakers outnumber monolingual speakers in the world's population. More than half of all E ...
', as her best bar." Similarly, '' XXL'' called it a "fiery anthem" and "potential banger". ''
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'' writer Michelle Ruiz praised the song as a potential summer hit, and felt that "Dinero" is "sort of like the 2018 answer" to Lopez's 2002 lead single from her third studio album titled '' This Is Me... Then'', "Jenny from the Block". Likewise, Mike Nied of ''Idolator'' opined that "'Dinero' could easily dominate the charts this summer", writing: "Khaled’s production grows under her voice and builds to a steady fizz that is sure to fill dance floors across the globe, and Cardi brings the fire for her verse."


Music video


Official video

The music video for "Dinero" was shot in April 2018. In the clip that surfaced online in December 2017, Lopez and Khaled could be heard discussing a concept for the video, with Khaled noting that "The video idea is gonna make the record even more crazier." Lopez said: "It's cinematic. It has those themes. I was just trying to connect it to the song where it's just not the typical
reggaeton Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico. It has evolved from dancehall and has been influenced by American Hip hop m ...
, bachata, hip-hop video that everybody does all the time." Directed by
Joseph Kahn Joseph Kahn may refer to: *Joseph Kahn (director) (born 1972), a film and music video director *Joseph Kahn (journalist) (born 1964), American journalist * Joseph Kahn (shipping executive) (1916–1979), American businessman See also *Joseph Hahn ...
, the music video was shot entirely in
black-and-white Black-and-white (B&W or B/W) images combine black and white in a continuous spectrum, producing a range of shades of grey. Media The history of various visual media began with black and white, and as technology improved, altered to color. ...
. It was released on May 24, 2018. Lopez sported 13 different looks and wore US$4.5 million worth of jewelry from Tiffany & Co. ''
Slant Magazine ''Slant Magazine'' is an American online publication that features reviews of movies, music, TV, DVDs, theater, and video games, as well as interviews with actors, directors, and musicians. The site covers various film festivals like the New York ...
'' listed "Dinero" as one of the "100 Best Music Videos of the 2010s", with Alexa Camp writing that, "the black-and-white clip brazenly takes the piss out of Lopez’s dubious Jenny from the Block persona—and she’s clearly in on the joke, bowling with a diamond-covered ball, barbecuing in lingerie and pearls while sipping a crystal-encrusted
Slurpee Slurpee is the brand name for carbonated slushies sold by 7-Eleven and its subsidiaries A-Plus and Speedway. The brand first originated in 1966 when 7-Eleven made a licensing deal with The Icee Company to sell slushies in 7-Eleven stores. ...
, toasting marshmallows over a burning pile of cash, and walking a preening pet ostrich on a leash."


Alternate video

An alternate versions of the video, a
vertical video A vertical video is a video created either by a camera or computer that is intended for viewing in portrait mode, producing an image that is taller than it is wide. It thus sits in opposition to the multiple horizontal formats normalised by ci ...
directed by Steven Gomillion, was released exclusively on
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, on June 12, 2018. In the video, Lopez cruises through
Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...
in a
convertible A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers. A convertible car's design allows an open-air driving expe ...
, lip-syncing along to the song.


Live performances

Lopez first previewed the song during her set at Calibash in January 2018, which took place at the
Staples Center Crypto.com Arena is a multi-purpose indoor arena in Downtown Los Angeles. Adjacent to the L.A. Live development, it is located next to the Los Angeles Convention Center complex along Figueroa Street. The arena opened on October 17, 1999; it was ...
in
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. She included it as part of a dance medley with "
Bitch Better Have My Money "Bitch Better Have My Money" (otherwise known in clean and radio versions as "B**** Better Have My Money" or simply "Better Have My Money") is a song recorded by Barbadian singer Rihanna. It was written by Rihanna, Bibi Bourelly, producer Deput ...
" by
Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to the ...
and "Bodak Yellow" by Cardi B. Lopez officially performed "Dinero" for the first time at the 2018 ''Billboard'' Music Awards which took place at the
MGM Grand Garden Arena The MGM Grand Garden Arena (originally known as the MGM Grand Garden Special Events Center) is a 17,000-seat multi-purpose arena located within the MGM Grand Las Vegas on the Las Vegas Strip. Sporting events From its opening on December 18, 1993 ...
on May 20. She wore a " bedazzled"
bustier A bustier (, alternatively bustiere) is a form-fitting garment for women traditionally worn as lingerie. Its primary purpose is to push up the bust by tightening against the upper midriff and forcing the breasts up while gently shaping the waist ...
and white pants, later sporting a white blazer and
fedora A fedora () is a hat with a soft brim and indented crown.Kilgour, Ruth Edwards (1958). ''A Pageant of Hats Ancient and Modern''. R. M. McBride Company. It is typically creased lengthwise down the crown and "pinched" near the front on both sides ...
to complete the look. She was surrounded by a group of "'40s era gangster-styled dancers". Khaled, surrounded by piles of money, appeared on a separate stage to introduce Lopez; Cardi B was not present due to her pregnancy, but appeared via a black-and-white video. Leila Cobo of ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' said the performance was "ridiculously fun to watch", calling it "a lot of bling, a lot of style, some kick-ass dancing (JLo does not disappoint) and a whole lotta cash flying around". ''
Refinery29 Refinery29 (R29) is an American multinational digital media and entertainment website focused on young women. It is owned by Vice Media. History Justin Stefano, Philippe von Borries, Piera Gelardi, and Christene Barberich co-founded Refinery29 i ...
'' writer Kathryn Lindsay stated that "the multi-hyphenate proved she's going back to her roots with a passionate and colorful performance", but noted: "The one thing people didn't like about the performance? DJ Khaled. The artist was there, seemingly, to throw around money and yell some of his signature phrases during the song, but fans just wanted more J.Lo." Lopez and Khaled later performed "Dinero" as part of Lopez's medley during the
2018 MTV Video Music Awards The 2018 MTV Video Music Awards was held on August 20, 2018 at Radio City Music Hall in New York City. The 35th annual award show aired live from the venue for the 12th time, the most of any previous venue in its history. Cardi B led the list of n ...
on August 20, 2018, at
Radio City Music Hall Radio City Music Hall is an entertainment venue and Theater (structure), theater at 1260 Sixth Avenue (Manhattan), Avenue of the Americas, within Rockefeller Center, in the Midtown Manhattan neighborhood of New York City. Nicknamed "The Showplac ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, where she was also awarded the
Michael Jackson Video Vanguard Award The Michael Jackson Video Vanguard Award, also known as the Video Vanguard Award or the Lifetime Achievement Award, is a merit given to recording artists and music video directors at the MTV Video Music Awards (VMAs), a ceremony that was establis ...
. Lopez performed the song for ''
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'', at
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on May 6, 2019, in New York City as part of the shows Citi Concert Series. Lopez was the opening act and kicked off the event performing the song as part of a medley that also included "
Medicine Medicine is the science and practice of caring for a patient, managing the diagnosis, prognosis, prevention, treatment, palliation of their injury or disease, and promoting their health. Medicine encompasses a variety of health care pract ...
" (2019), "Jenny from the Block" (2002) and "
On the Floor "On the Floor" is a song recorded by American singer Jennifer Lopez for her seventh studio album, ''Love?'' (2011). Featuring American rapper Pitbull (rapper), Pitbull, it was released by Island Records on February 8, 2011, as the lead single ...
" (2011).


Personnel

Credits adapted from
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. * Scott Desmarais – production * Tommy Brown – production * Mohombi Moupondo – co-production *
Khaled Khaled ''Khaled Khaled'' is the twelfth studio album by American record producer DJ Khaled. It was released through We the Best Music and Epic Records on April 30, 2021. The album features guest appearances from Lil Wayne, Jeremih, Lil Baby, Lil Durk, ...
 – production, vocals * Yei Gonzalez – co-production * Belcalis Almanzar – vocals * Manny Marroquin – mix engineering *
Jennifer Lopez Jennifer Lynn Affleck (' Lopez; born July 24, 1969), also known as J.Lo, is an American singer, actress and dancer. In 1991, she began appearing as a Fly Girl dancer on the sketch comedy television series ''In Living Color'', where she rema ...
 – vocals * Robin Florent – engineering assistance * Scott Desmarals – production assistance *
Trevor Muzzy Trevor Muzzy (born May 22) is a GRAMMY award-winning mixer, producer, songwriter, engineer, guitarist, and bassist, known for his work with Jennifer Lopez, Lady Gaga, Jason Derulo, Pitbull, Alejandro Sanz, and Nicki Minaj. He has engineered an ...
 – record engineering * Juan "AyoJuan" Peña – record engineering * Cory Rooney - executive production * Eric "eDoubleMUSIC" Erickson - record engineering


Charts


Certifications


Release history


See also

* List of ''Billboard'' Hot Latin Songs and Latin Airplay number ones of 2018


References

{{authority control 2018 singles 2018 songs Black-and-white music videos Epic Records singles Cardi B songs DJ Khaled songs Jennifer Lopez songs Macaronic songs Music videos directed by Joseph Kahn Song recordings produced by Tommy Brown (record producer) Songs written by Tommy Brown (record producer) Songs written by Mohombi Songs written by DJ Khaled Songs written by Cardi B