The Dilberito was a

vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. Di ...

microwave

burrito A burrito (, ) is a dish in Mexican and Tex-Mex cuisine that took form in Ciudad Juárez, consisting of a flour tortilla wrapped into a sealed cylindrical shape around various ingredients. The tortilla is sometimes lightly grilled or steamed ...

introduced in 1999 by

Scott Adams Scott Raymond Adams (born June 8, 1957) is an American author and cartoonist. He is the creator of the syndicated ''Dilbert'' comic strip, and the author of several nonfiction works of satire, commentary, and business. ''Dilbert'' gained nation ...

Foods, Inc. and named after the comic strip character

Dilbert ''Dilbert'' is an American comic strip written and illustrated by Scott Adams, first published on April 16, 1989. It is known for its satirical office humor about a white-collar, micromanaged office with engineer Dilbert as the title characte ...

. The product went out of production in 2003. First announced in ''

The Dilbert Future ''The Dilbert Future'' (1997) is a book published by Scott Adams as a satire of Human nature, humanity that breaks the net motivations of humanity down into Intelligence (trait), stupidity, selfishness, and lust, "horniness", and presents various ...

'' and introduced in 1999, the Dilberito came in flavors of

Mexican Mexican may refer to: Mexico and its culture *Being related to, from, or connected to the country of Mexico, in North America ** People *** Mexicans, inhabitants of the country Mexico and their descendants *** Mexica, ancient indigenous people ...

Indian Indian or Indians may refer to: Peoples South Asia * Indian people, people of Indian nationality, or people who have an Indian ancestor ** Non-resident Indian, a citizen of India who has temporarily emigrated to another country * South Asia ...

Barbecue Barbecue or barbeque (informally BBQ in the UK, US, and Canada, barbie in Australia and braai in South Africa) is a term used with significant regional and national variations to describe various cooking methods that use live fire and smoke t ...

, and Garlic & Herb. It was sold through some health food stores.

Concept

Scott Adams' inspiration for the product was that "diet is the number one cause of health-related problems in the world. I figured I could put a dent in that problem and make some money at the same time." His aim was to create a healthy food product that also had mass appeal, a concept he called "the

blue jeans Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and paten ...

of food".

Promotion

Flash game A browser game or a "flash game" is a video game that is played via the internet using a web browser. They are mostly free-to-play and can be single-player or multiplayer. Some browser games are also available as mobile apps, PC games, or on co ...

titled ''Dilberito'' was developed and published by Blam! Video Game Development in 2000 for Scott Adams Foods, Inc.

Reception

The product failed to catch on in the market, leading Adams "several years and several million dollars later" to sell off his intellectual property and exit the business. Adams himself noted, " e mineral fortification was hard to disguise, and because of the veggie and legume content, three bites of the Dilberito made you fart so hard your intestines formed a tail." ''The New York Times'' noted the burrito "could have been designed only by a food technologist or by someone who eats lunch without much thought to taste."

References

Dilbert Food product brands Flash games {{food-product-stub