Digital Envoy, Inc., part of

Dominion Enterprises Dominion Enterprises is a Norfolk, Virginia-based media and information services company for the automotive, real estate, and travel industries. It has Internet and printed media operations. History Dominion Enterprises was established in Sept ...

, is a media and information services company. It is the parent company of Digital Element and Digital Resolve, whose primary product is the NetAcuity IP location service.

Company & History

Founded in 1999 by

Rob Friedman Rob Friedman (born 1950) is an American media executive. He was the Co-Chairman of Lionsgate Motion Picture Group, overseeing all aspects of Lionsgate’s domestic and international feature film acquisition, production and distribution as well ...

, Sanjay Parekh and Dennis Maicon, Digital Envoy patented,U.S. Patent Number 7708200
/ref>
/ref> ttp://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=7673793.PN.&OS=PN/7673793&RS=PN/7673793 U.S. Patent Number 7673793/ref>U.S. Patent Number 7543740
/ref>U.S. Patent Number 6757740
/ref> and introduced geotargeting technology (also recognized as geolocation or IP location technology). In 2005, Digital Envoy created two business units: Digital Element and Digital Resolve. In 2007, Landmark Communications, Inc. purchased Digital Envoy. The company became part of Dominion Enterprises in 2009. Digital Envoy, through its Digital Element business unit, is often considered to be the main supplier of IP targeting technology to the online advertising industry. According to AdOps Insider, "practically speaking, most of the advertising industry relies on a small company called Digital Envoy" for IP address geolocation of advertisements.“Making Sense of Geotargeting, December 15, 2011
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References

{{Reflist Mass media companies of the United States Geomarketing Data collection