Digital Effects Inc. was an early and innovative
computer animation
Computer animation is the process used for digitally generating Film, moving images. The more general term computer-generated imagery (CGI) encompasses both still images and moving images, while computer animation refers to moving images. Virtu ...
studio at 321 West 44th street in
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. It was the first computer graphics house in New York City when it opened in 1978, and operated until 1986. It was founded by
Judson Rosebush,
Jeff Kleiser, Don Leich, David Cox, Bob Hoffman, Jan Prins, and others. Many of the original group came from Syracuse University, where Rosebush taught computer graphics. Rosebush developed the animation software APL Visions and FORTRAN Visions. Kleiser later went on to found
Kleiser-Walczak Construction Company, which experimented with creating
synthespians and made the animation for
Monsters of Grace.
The company's original animation system consisted of a
Tektronix
Tektronix, Inc., historically widely known as Tek, is an American company best known for manufacturing test and measurement devices such as oscilloscopes, logic analyzers, and video and mobile test protocol equipment. Originally an independent c ...
display with a 1200
baud
In telecommunications and electronics, baud (; symbol: Bd) is a common unit of measurement of symbol rate, which is one of the components that determine the speed of communication over a data channel.
It is the unit for symbol rate or modulat ...
modem
The Democratic Movement (, ; MoDem ) is a centre to centre-right political party in France, whose main ideological trends are liberalism and Christian democracy, and that is characterised by a strong pro-Europeanist stance. MoDem was establis ...
connection to a remote
Amdahl V6 in
Bethesda, Maryland
Bethesda () is an unincorporated, census-designated place in southern Montgomery County, Maryland, United States. Located just northwest of Washington, D.C., it is a major business and government center of the Washington metropolitan region ...
, with rendering done on an
IBM
International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...
System 370, recording on an Information International Inc. (III)
film recorder
A film recorder is a graphical output device for transferring images to photographic film from a digital data, digital source. In a typical film recorder, an image is passed from a host computer to a mechanism to expose film through a variety o ...
in
Los Angeles
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
, and final processing and
optical printing completed back in New York. The V6 ran
APL, and could render at a rate of one polygon per second. The company later built one of the first frame buffers and video paint systems (the Video Palette), acquired a Harris mini-mainframe computer, and a Dicomed 35mm color film recorder.
Digital Effects was one of the first companies in the world to produce "flying logos" for television and advertising, but they aggressively and rapidly expanded their capabilities to include motion capture, form morphing, raster effects, and so forth. Among their early works were historic animated sequences of
Times Square
Times Square is a major commercial intersection, tourist destination, entertainment hub, and Neighborhoods in New York City, neighborhood in the Midtown Manhattan section of New York City. It is formed by the junction of Broadway (Manhattan), ...
, commercials for ''Scientific American,'' and a set of
MTV
MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
-style demonstration reels. But they are perhaps best remembered for their contribution to the 2D computer animation in the 1982 film ''
Tron
''Tron'' (stylized as ''TRON'') is a 1982 American science fiction action adventure film written and directed by Steven Lisberger from a story by Lisberger and Bonnie MacBird. The film stars Jeff Bridges as Kevin Flynn, a computer programmer ...
'' — among other things, they were responsible for creating the main title, and for the animation of the Bit, including one that accompanies Kevin Flynn in his reconstructed Recognizer.
The name of the company has entered the popular language as a noun which refers to visual effects which are both synthetic as well as image-altering and which occur in the realm of both 2D and 3D graphics and animation. Besides pure 3D computer modeling and animation, digital effects include scene-to-scene transition devices, deformations such as morphing, and color manipulation.
References
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Computer animation
Mass media companies established in 1978
Mass media companies disestablished in 1986
1978 establishments in New York City
1986 disestablishments in New York (state)
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