"Dig In" is a song by American singer-songwriter
Lenny Kravitz
Leonard Albert Kravitz (born May 26, 1964) is an American singer-songwriter. His style incorporates elements of rock, blues, soul, R&B, funk, jazz, reggae, hard rock, psychedelic, pop and folk.
Kravitz won the Grammy Award for Best Male Roc ...
, the lead single from his sixth studio album, ''
Lenny'' (2001). It was released in September 2001. It was used in promos by the
National Basketball Association
The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United S ...
for the
2002 NBA Playoffs, as well as the ending theme for the film ''
Returner
is a 2002 Japanese science fiction film directed by Takashi Yamazaki and starring Anne Suzuki and Takeshi Kaneshiro.
Plot
Milly is a soldier from 2084, where humanity is on the verge of extinction because of the "Daggra", an alien race. In mank ...
''.
Reception
Carla Hay of
AXS stated, "'Dig In' was the first single from the 2001 album Lenny. It’s got all the elements of a classic Kravitz rock song, including an addictive chorus and great rhythm. It’s hard to forget this song once you’ve heard it."
Chart performance
"Dig In" is one of the most successful songs by Kravitz in the United States. In addition to its number 31 peak on the
''Billboard'' Hot 100 in December 2001, it peaked at number 13 on
''Billboard'''s
Hot Modern Rock Tracks
Alternative Airplay (formerly known as Modern Rock Tracks (1988–2009) and Alternative Songs (2009–2020)) is a music chart in the United States that has appeared in ''Billboard'' magazine since September 10, 1988. It ranks the 40 most-played ...
chart. In Europe, the single entered several charts, including those of Italy, Portugal, and Spain, reaching the top 10 in these regions.
Music video
The music video was directed by
Samuel Bayer
Samuel David Bayer (born February 17, 1962) is an American Visual arts, visual artist, cinematographer, and commercial, music video and film director. Bayer was born in Syracuse, New York. He graduated from New York City's School of Visual Arts ...
, who also directed "
Black Velveteen" for Kravitz. The video starts with a
QVC
QVC (short for "Quality Value Convenience") is an American free-to-air television network, and flagship shopping channel specializing in televised home shopping, owned by Qurate Retail Group. Founded in 1986 by Joseph Segel in West Chester, Penn ...
-like program with a woman selling products such as expensive jewelry. Suddenly, there is a signal interference that leads to show Kravitz and his band performance at a floating base in the sea, while they are being surrounded by a helicopter. Much of the music video has special effects designed to make the video seem to have tracking issues.
Awards
Kravitz was awarded the
Grammy Award for Best Male Rock Vocal Performance
The Grammy Award for Best Male Rock Vocal Performance was an award presented at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards, to male recording artists for works (songs or albums) containin ...
in 2002 for his performance on this song. It was his fourth consecutive win of this award.
Track listings
UK and Australian CD single
# "Dig In" – 3:37
# "Rosemary" – 5:34
# "Can't Get You Off My Mind" (acoustic) – 4:37
European CD single
# "Dig In" – 3:37
# "Can't Get You Off My Mind" (acoustic) – 4:37
Charts
Weekly charts
Year-end charts
Release history
References
{{Authority control
Lenny Kravitz songs
2001 singles
2001 songs
Grammy Award for Best Male Rock Vocal Performance
Music videos directed by Samuel Bayer
Song recordings produced by Lenny Kravitz
Songs written by Lenny Kravitz
Virgin Records singles