"Dig" is the second single released by American

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...

band

Incubus An incubus is a demon in male form in folklore that seeks to have sexual intercourse with sleeping women; the corresponding spirit in female form is called a succubus. In medieval Europe, union with an incubus was supposed by some to result in t ...

from their sixth studio album, '' Light Grenades'' (2006). Receiving huge airplay from alternative rock radio stations throughout the United States, "Dig" peaked at number four on the Modern Rock Tracks chart. On the

Adult Top 40 The Adult Pop Airplay (formerly known as Adult Pop Songs and Adult Top 40) chart is published weekly by ''Billboard'' magazine and ranks "the most popular adult top 40 as based on radio airplay detections measured by Nielsen Broadcast Data Systems ...

chart, it reached number 17, while just breaking the ''Billboard'' Hot 100 chart, peaking at #94. The song is featured in the 2009 music video game ''

Lego Rock Band ''Lego Rock Band'' is a music rhythm game developed by TT Fusion in partnership with Harmonix and published by Warner Bros. Interactive Entertainment. It is the 4th major console installment of the ''Rock Band'' series; it incorporates elements ...

''.

Background

Singer Brandon Boyd said the song is "about love but love in a platonic sense or love that stems from the power of camaraderie." He added, "I was in a moment in my life where things were looking really dark and the people closest to me — the guys in the band — were like a safety net. They were, without trying to, reminding me of who I was in the midst of some of my personal struggles. ... sometimes really good friends can remind you that you are not your ego."

Music video

The band made an unusual choice in letting fans help create the

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...

for the song by holding a contest called "I Dig Incubus", with the winner possibly having their video used as the official version. The top five contestants were announced on February 1, 2007, with fans then getting the chance to vote on a "Fan-pick". Carlos "Kaamuz" Oliveira won both the fan pick and band pick with his animation. The video of the winner being announced was available on the contest website. Ramon Boutviseth was the runner up, and therefore won the Grand Prize. On March 27, 2007, Kaamuz's video became available on

Yahoo! Music Yahoo! Music was a brand under which Yahoo! provided a variety of music services, including Internet radio, music videos, news, artist information, and original programming. Previously, users with Yahoo! accounts could gain access to hundreds o ...

. The final video was edited with scenes of the band playing the song.

Charts

References

2007 singles Incubus (band) songs Song recordings produced by Brendan O'Brien (record producer) 2006 songs Epic Records singles Songs written by Brandon Boyd Songs written by Mike Einziger Songs written by Ben Kenney Songs written by Chris Kilmore Songs written by José Pasillas {{2000s-rock-song-stub