''Die Son'' ( Afrikaans: "The Sun") is a mixed Afrikaans-language South African

tabloid Tabloid may refer to: * Tabloid journalism, a type of journalism * Tabloid (newspaper format), a newspaper with compact page size ** Chinese tabloid * Tabloid (paper size), a North American paper size * Sopwith Tabloid, a biplane aircraft * ''Ta ...

reporting sensational

news News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the tes ...

essentially after the model of

British tabloid Tabloid journalism is a popular style of largely sensationalist journalism (usually dramatized and sometimes unverifiable or even blatantly false), which takes its name from the tabloid newspaper format: a small-sized newspaper also known as ...

s. It is the South African newspaper with the largest increase in readership in recent years. In the Western Cape province, it appears as a daily; in other provinces, it is a weekly paper. The editorial seat is in Cape Town. The publishing house Naspers began to publish ''Die Son'' in 2003, after the large success of the

English-language English is a West Germanic language of the Indo-European language family, with its earliest forms spoken by the inhabitants of early medieval England. It is named after the Angles, one of the ancient Germanic peoples that migrated to the is ...

tabloid ''The Daily Sun'' in Western Cape, first under the title ''Kaapse Son'' ("Cape Sun"). The sales figures rose so rapidly that they decided in the same year to expand the sales to the whole of South Africa. In the first half-year (2005) the print run of the daily paper was estimated at 50 000; that on Fridays for the whole of South Africa averaged 220 000 copies. The other Afrikaans-language dailies (also from Naspers), like '' Die Burger'', did not suffer from the dramatic growth of ''Die Son''. The English-language edition and the mixed Afrikaans edition share most of the content (both news and

advertisement Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

), except minor differences such as that the English does not have the '' Page 3'' girl feature.

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External links

''Die Son'' Website

SAARF Website

Afrikaans-language newspapers Afrikaner culture in Cape Town Daily newspapers published in South Africa Mass media in Cape Town 2003 establishments in South Africa Newspapers established in 2003 {{SouthAfrica-newspaper-stub

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External links