Dicos (stylized as dico͘s, ) is a Chinese

fast-food restaurant A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast food, fast-food cuisine and has minimal Foodservice#Table service, table service. The food served ...

chain owned by the Tianjin Ding Qiao Food Service. The chain ranks third among China's top three fast-food enterprises, as it has almost as many restaurants as

McDonald's McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...

. The chain was founded in 1994 in

Chengdu Chengdu (, ; Simplified Chinese characters, simplified Chinese: 成都; pinyin: ''Chéngdū''; Sichuanese dialects, Sichuanese pronunciation: , Standard Chinese pronunciation: ), Chinese postal romanization, alternatively Romanization of Chi ...

Sichuan Sichuan (; zh, c=, labels=no, ; zh, p=Sìchuān; alternatively romanized as Szechuan or Szechwan; formerly also referred to as "West China" or "Western China" by Protestant missions) is a province in Southwest China occupying most of the ...

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

Corporate

The head office is in the 10th floor, Building A of the Baichuan Building (S: 百川大厦, P: ''Bǎichuān Dàshà'') in

Jinjiang District Jinjiang District () is one of 11 urban districts of the prefecture-level city of Chengdu, the capital of Sichuan Province, Southwest China. It is bordered by Longquanyi District to the east, Shuangliu County to the south, Wuhou District to the w ...

, Chengdu. The company has offices in

Chongqing Chongqing ( or ; ; Sichuanese dialects, Sichuanese pronunciation: , Standard Mandarin pronunciation: ), Postal Romanization, alternately romanized as Chungking (), is a Direct-administered municipalities of China, municipality in Southwes ...

Guiyang Guiyang (; ; Mandarin pronunciation: ), historically rendered as Kweiyang, is the capital of Guizhou province of the People's Republic of China. It is located in the center of the province, situated on the east of the Yunnan–Guizhou Plateau, ...

Wuhan Wuhan (, ; ; ) is the capital of Hubei, Hubei Province in the China, People's Republic of China. It is the largest city in Hubei and the most populous city in Central China, with a population of over eleven million, the List of cities in China ...

, and

Changsha Changsha (; ; ; Changshanese pronunciation: (), Standard Mandarin pronunciation: ) is the capital and the largest city of Hunan Province of China. Changsha is the 17th most populous city in China with a population of over 10 million, an ...

. In 2010, the total combined sales at Dico's and CNHLS (Wallace) was US$1.3 billion (8.1 billion renminbi).Fast food chicken chains in China ruffle feathers at KFC
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The Malaysian Insider ''The Malaysian Insider'' (also known as ''TMI'', ''The Insider'', or ''Malay Ins Ins'') was a Malaysian bilingual news site. During its peak, it ranked consistently as one of the country's 100 most popular websites. In June 2009, Alexa ranke ...

''. February 7, 2012. Retrieved on March 14, 2014.

Advertising

The company announced a multi-year sponsorship deal with the

NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...

in April 2019. The deal featured "NBA-themed meals, in-store decoration and family activities across its 2,500 outlets in China." Following controversial comments by

Houston Rockets The Houston Rockets are an American professional basketball team based in Houston. The Rockets compete in the National Basketball Association (NBA) as a member team of the league's Western Conference Southwest Division. The team plays its ho ...

General Manager Daryl Morey regarding demonstrations in

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

in October 2019, the company quickly suspended its marketing deal with the NBA. It was among 11 Chinese sponsors of the NBA that either terminated or suspended its relationship with the NBA following Morey's comments.

References

External links

Dicos
{{Establishments serving chicken Fast-food chains of China Fast-food hamburger restaurants Restaurants established in 1994 Chinese companies established in 1994 Companies based in Chengdu

Corporate

Advertising

See also

References

External links