Diana Slip was an early 20th-century French manufacturer of lingerie and

fetishwear Fetish fashion is any style or appearance in the form of a type of clothing or accessory, created to be extreme or provocative in a fetishistic manner. These styles are by definition not worn by the majority of people; if everyone wears an it ...

, founded by Léon (also known as Victor) Vidal, the publisher of Les Éditions Gauloises. The company opened a luxurious boutique by the upmarket Madeleine district in Paris, between rue Royale and the Place Vendome. They employed renowned photographers of the time, including

Roger Schall Roger Schall (25 July 1904 – December 4 1995) was a French photographer and photojournalist who practiced from the end of the 1920s until the 1970s. During World War II, Schall secretly documented the Nazi occupation of Paris. The studio he opened ...

and

Brassaï Brassaï (; pseudonym of Gyula Halász; 9 September 1899 – 8 July 1984) was a Hungarian–French photographer, sculptor, medalist, writer, and filmmaker who rose to international fame in France in the 20th century. He was one of the numerous H ...

, to photograph their products. Their main competitor was

Yva Richard Yva Richard was a French fetishwear company of the early 20th century, run by Nativa Richard and her husband. They founded the company a few weeks before the outbreak of World War I. By the late 1920s, it had become a successful mail-order business ...

References

Lingerie retailers 20th-century fashion Fetish clothing Clothing companies of France {{clothing-stub