Diamonique
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Diamonique is the brand name used by television shopping network
QVC QVC (short for "Quality Value Convenience") is an American free-to-air television network, and flagship shopping channel specializing in televised home shopping, owned by Qurate Retail Group. Founded in 1986 by Joseph Segel in West Chester, Pen ...
for their
cubic zirconia Cubic zirconia (CZ) is the cubic crystalline form of zirconium dioxide (ZrO2). The synthesized material is hard and usually colorless, but may be made in a variety of different colors. It should not be confused with zircon, which is a zirco ...
simulated colorless diamond, simulated colored diamond, and simulated colored gemstone jewelry (cubic zirconia is a common type of gemstone substitute). QVC acquired the manufacturing facilities, proprietary technology and trade name rights from MSB Industries, Inc. in 1988. Starting in April 2001, QVC began a limited distribution of Diamonique jewelry at
Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, f ...
retail locations. In the 1990s, Diamonique jewelry made up approximately 5% of QVC's sales. Sales of jewelry for QVC have naturally declined as the company has diversified their shopping programming.


Designers

Celebrities and fine jewelry designers have designed collections of Diamonique Jewelry for QVC. *
Morgan Fairchild Morgan Fairchild (born Patsy Ann McClenny; February 3, 1950) is an American actress. She began acting in the early 1970s and has had roles in several television series since. Fairchild began her career on the CBS daytime soap opera ''Search for T ...
*
Loni Anderson Loni Kaye Anderson (born August 5, 1945) is an American actress who played receptionist Jennifer Marlowe on the CBS sitcom ''WKRP in Cincinnati'' (1978–1982), which earned her three Golden Globe Awards and two Emmy Award nominations. Early ...
*
Carol Channing Carol Elaine Channing (January 31, 1921 – January 15, 2019) was an American actress, singer, dancer and comedian who starred in Broadway and film musicals. Her characters usually had a fervent expressiveness and an easily identifiable voice, ...
* Judith Ripka * Paul Klecka * Tacori * Erica Courtney * Tova Borgnine * Michelle Mone, Baroness Mone * Scott Kay * Netali Nissim * Lisa P. Mason


See also

*
Diamond simulant A diamond simulant, diamond imitation or imitation diamond is an object or material with gemological characteristics similar to those of a diamond. Simulants are distinct from synthetic diamonds, which are actual diamonds exhibiting the same ma ...


References

Diamond simulants QVC Jewelry companies of the United States Store brands {{product-stub