Hallmark Connections Ltd, trading as Diamond South East, is a bus operator in
South East England
South East England is one of the nine official regions of England at the ITL 1 statistical regions of England, first level of International Territorial Level, ITL for Statistics, statistical purposes. It consists of the counties of england, ...
and, through the
Hotel Hoppa
Hotel Hoppa is a network of bus services owned and operated by Rotala, connecting major hotels near Heathrow Airport with Terminals 1-3 and Terminal 5. A free shuttle service links Terminal 4 with Terminals 1–3. It operates eleven routes. Th ...
operation, in
Greater London
Greater may refer to:
*Greatness, the state of being great
*Greater than, in inequality (mathematics), inequality
*Greater (film), ''Greater'' (film), a 2016 American film
*Greater (flamingo), the oldest flamingo on record
*Greater (song), "Greate ...
. It is a subsidiary of
.
In addition to local bus services, Diamond South East operates the Hallmark luxury coach and corporate cars business, which was originally founded in 1913 as an independent company known as Flights Hallmark.
History
Flights Hallmark was established in 1913 in
Birmingham
Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the West ...
. Over the years it has developed in the coach industry, and as at March 2008 operated over 172 buses and coaches and 51 cars. The company was purchased by
in August 2005.
Rotala
Flights Hallmark bought the
Surrey Connect business, which became part of Rotala shortly afterwards. It sold Surrey Connect to
Wiltax in June 2007. Hallmark operates bus route 458 in Surrey, which links
Kingston-upon-Thames
Kingston upon Thames (hyphenated until 1965, colloquially known as Kingston) is a town in the Royal Borough of Kingston upon Thames, southwest London, England. It is situated on the River Thames and southwest of Charing Cross. It is notable as ...
and
Staines-upon-Thames
Staines-upon-Thames is a market town in northwest Surrey, England, around west of central London. It is in the Borough of Spelthorne, at the confluence of the River Thames and Colne. Historically part of Middlesex, the town was transferred to ...
.
Flights Hallmark was rebranded to Hallmark under Rotala ownership. When Rotala subsequently launched local bus services out of the Hallmark depots, these services were branded as Hallmark Connections. In 2021, Hallmark Connections was rebranded as Diamond South East; the Hallmark brand was retained for coach services.
Current operations
Diamond South East operates eight bus routes in
Surrey
Surrey () is a ceremonial and non-metropolitan county in South East England, bordering Greater London to the south west. Surrey has a large rural area, and several significant urban areas which form part of the Greater London Built-up Area. ...
and
South West London, 4 of which primarily serve schools and the
Royal Holloway University
Royal Holloway, University of London (RHUL), formally incorporated as Royal Holloway and Bedford New College, is a public university, public research university and a constituent college of the federal University of London. It has six schools, ...
and another one which serves
Whitley Village.
Since 6 July 2020, Diamond South East has operated route 250 between
Oxford
Oxford () is a city in England. It is the county town and only city of Oxfordshire. In 2020, its population was estimated at 151,584. It is north-west of London, south-east of Birmingham and north-east of Bristol. The city is home to the ...
and
Bicester
Bicester ( ) is a historical market towngarden town and civil parishes in England, civil parish in the Cherwell (district), Cherwell district of northeastern Oxfordshire in Southern England that also comprises an Eco-towns, eco town at North Wes ...
via
Hampton Poyle
Hampton Poyle is a village in the Cherwell valley in Oxfordshire, England, about northeast of Kidlington and about north of the centre of Oxford. It is part of the civil parish of Hampton Gay and Poyle. Hampton Poyle was a separate civil pa ...
,
Bletchingdon
Bletchingdon (also known as Bletchington) is a village and civil parish north of Kidlington and southwest of Bicester in Oxfordshire, England. Bletchingdon parish includes the hamlet of Enslow just over west of the village. The 2011 Census r ...
,
Kirtlington
Kirtlington is a village and Civil parishes in England, civil parish in Oxfordshire about west of Bicester. The parish includes the Hamlet (place), hamlet of Northbrook. The United Kingdom Census 2011, 2011 Census recorded the parish's populat ...
,
Lower Heyford
Lower Heyford is a village and civil parish beside the River Cherwell in Oxfordshire, about west of Bicester. The 2011 Census recorded the parish's population as 492.
The parish measures about east–west and about north–south. It is bou ...
,
Upper Heyford and
Middleton Stoney
Middleton Stoney is a village and civil parish about west of Bicester, Oxfordshire. The 2011 Census recorded the parish's population as 331. The parish measures about north–south and about east–west, and in 1959 its area was . Its eas ...
. They won the route from Oxford Bus Company in a recent tender renewal for Oxfordshire County Council contracts
Hallmark currently runs buses and coaches from a number of depots in various parts of England. These services include shuttle bus services, airline or crew transfers, private hires, tours, and ''VIP'' services such as providing coaches for football teams. Clients include:
Aston Villa
Aston Villa Football Club is a professional football club based in Aston, Birmingham, England. The club competes in the , the top tier of the English football league system. Founded in 1874, they have played at their home ground, Villa Park ...
,
Burton Albion
Burton Albion Football Club is a professional association football club in the town of Burton upon Trent, Staffordshire, England. The team compete in League One, the third tier of the English football league system. The club moved its home groun ...
,
Ipswich
Ipswich () is a port town and borough in Suffolk, England, of which it is the county town. The town is located in East Anglia about away from the mouth of the River Orwell and the North Sea. Ipswich is both on the Great Eastern Main Line r ...
,
Nottingham Forest
Nottingham Forest Football Club is an association football club based in West Bridgford, Nottinghamshire, England. Nottingham Forest was founded in 1865 and have been playing their home games at the City Ground, on the banks of the River Tren ...
,
Walsall
Walsall (, or ; locally ) is a market town and administrative centre in the West Midlands (county), West Midlands County, England. Historic counties of England, Historically part of Staffordshire, it is located north-west of Birmingham, east ...
and
West Bromwich
West Bromwich ( ) is a market town in the borough of Sandwell, West Midlands, England. Historically part of Staffordshire, it is north-west of Birmingham. West Bromwich is part of the area known as the Black Country, in terms of geography, ...
football clubs
Worcester Warriors
Worcester Warriors Rugby Football Club is a professional rugby union club, based in Worcester, England, that is currently in Administration (law), administration and which has been suspended and will be relegated from Premiership Rugby, the top ...
rugby club.
The chauffeur driven cars division of the business is Flights Corporate Transfers. This is usually airport transfer work.
Former operations
In 2011 Flights Hallmark became a
National Express
National Express Group is a British multinational public transport company headquartered in Birmingham, England. It operates bus, coach, train and tram services in the United Kingdom, Ireland (National Express operates Eurolines in conjunction ...
contractor.
History History
Rotala These services have since ceased.
References
External links
Hallmark website
{{Rotala, state=collapsed
Bus operators in the West Midlands (county)
Coach operators in England
Rotala
Transport companies established in 1913
1913 establishments in England