Diamond Ratna Babu is an Indian

public relations officer The public relations officer (PRO) or chief communications officer (CCO) or corporate communications officer is a C-suite level officer responsible for communications, public relations, and/or public affairs in an organization. Typically, the CCO ...

and

media consultant A media consultant is a marketing agent or public relations executive that is hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a ...

who predominantly works in

Tamil cinema Tamil cinema, also known as Kollywood is a part of Indian Cinema; primarily engaged in production of motion pictures in the Tamil language. Based out of the Kodambakkam neighbourhood in Chennai, Tamil Nadu, it is popularly called ''Kollywood' ...

. He has worked more than 600 films as public relations officer in

Indian cinema The Cinema of India consists of motion pictures produced in India, which had a large effect on world cinema since the late 20th century. Major centers of film production across the country include Mumbai, Chennai, Hyderabad, Visakhapatnam, Ko ...

Early life

Babu's father

Film News Anandan Film News Anandan (born Mani) was an Indian film historian and photographer based in Chennai, Tamil Nadu. He was popularly known as the "walking encyclopedia" of Tamil cinema. Early life Anandan was born as Mani. His father P. K. Gnanasagaram ...

was one of the earliest journalists, managers and chroniclers of Tamil cinema, and he wanted his son to enter the film industry. Babu, on the other hand, was comfortably educated in Delhi and employed in a bank. To satisfy his father's wish, he left his bank job, started the "Diamond" film club and screened films for a close group at Devi Bala, Sathyam and Subham theatres in the early 80's. Tamil films faced some hiccups at the censors, and one such trouble was the reason Babu became a fully fledged PRO, since he realised that being knowledgeable in Hindi, he could be a bridge between the north and the south.

Career

In 1986, when producer Aabhavanan wanted to convert a five-minute documentary into a commercial film, Babu's father canvassed for funds—the concept of

crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by crow ...

is not new – and Babu got drawn into the struggle and was made the PRO. In 1986, when

Oomai Vizhigal ''Oomai Vizhigal'' (; Gouged eyes) is an Indian 1986 Tamil-language crime action film directed by R. Aravindraj. The film stars Vijayakanth, Arun Pandian, Karthik, Chandrasekhar and Jaishankar, along with Ravichandran and Malaysia Vasudevan i ...

faced some hurdle in getting the censorship, Babu was able to liaise with the tribunal in Delhi. The film, starring

Vijayakanth Narayanan Vijayaraj Alagarswami (born 25 August 1952), better known by his stage name Vijayakanth, is an Indian politician and former actor who has worked predominantly in Tamil cinema. He was the Leader of the Opposition in the Tamil Nadu Leg ...

was a blockbuster hit. After

his next nine films were also successive blockbuster hits and he was looked as lucky PRO in Tamil film industry.

Selected filmography

Accolades

References

External links

Official website
* {{DEFAULTSORT:Babu, Diamond 1960 births Film people from Tamil Nadu Film producers from Tamil Nadu Indian male film actors Living people Male actors in Tamil cinema Tamil film producers Tamil male actors