DialAmerica Marketing
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DialAmerica is a telemarketing company. It originated with the establishment of the first-ever
call center A call centre ( Commonwealth spelling) or call center (American spelling; see spelling differences) is a managed capability that can be centralised or remote that is used for receiving or transmitting a large volume of enquiries by telephone. ...
by the Life Circulation Company in 1957. In 1963, the company developed a sales campaign to support local sports teams and not-for-profit organizations. Time Inc.
magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...
spun off and sold their telephone subscription unit to Life Circulation Co. in 1976, forming DialAmerica Marketing. Time Inc. had developed a model of magazine sales using the telephone. Since 1976, the company has expanded with services extending to areas including banking (
GE Capital Bank GE Capital is the financial services division of General Electric. The company currently only runs one division, GE Energy Financial Services. It had provided additional services in the past; however, those units were sold between 2013 and 2018. ...
,
U.S. Bank U.S. Bancorp (stylized as us bancorp) is an American bank holding company based in Minneapolis, Minnesota, and incorporated in Delaware. It is the parent company of U.S. Bank National Association, and is the fifth largest banking institution i ...
, Fifth Third Bank, etc.) and internet services (including
America Online AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo! Inc. ...
and
Compuserve CompuServe (CompuServe Information Service, also known by its initialism CIS) was an American online service provider, the first major commercial one in the world – described in 1994 as "the oldest of the Big Three information services (the oth ...
). DialAmerica also extends services for over 300 magazine publications, calling on behalf of large publishers like Condé Nast for magazines including '' Reader's Digest'', '' People'' and '' Us Weekly''.


Legal activity

In 2004, DialAmerica filed papers with the Federal Communications Commission seeking a national exemption from do-not-call lists.


References

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External links


Official website
Telemarketing Business services companies established in 1957 Companies based in Bergen County, New Jersey Mahwah, New Jersey