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DialAmerica is a telemarketing company. It originated with the establishment of the first-ever
call center A call centre ( Commonwealth spelling) or call center (American spelling; see spelling differences) is a managed capability that can be centralised or remote that is used for receiving or transmitting a large volume of enquiries by telephone. ...
by the Life Circulation Company in 1957. In 1963, the company developed a sales campaign to support local sports teams and not-for-profit organizations.
Time Inc. Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Illu ...
magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...
spun off and sold their telephone subscription unit to Life Circulation Co. in 1976, forming DialAmerica Marketing. Time Inc. had developed a model of magazine sales using the
telephone A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into e ...
. Since 1976, the company has expanded with services extending to areas including banking ( GE Capital Bank,
U.S. Bank U.S. Bancorp (stylized as us bancorp) is an American bank holding company based in Minneapolis, Minnesota, and incorporated in Delaware. It is the parent company of U.S. Bank National Association, and is the fifth largest banking institution i ...
, Fifth Third Bank, etc.) and internet services (including
America Online AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo! Inc. ...
and
Compuserve CompuServe (CompuServe Information Service, also known by its initialism CIS) was an American online service provider, the first major commercial one in the world – described in 1994 as "the oldest of the Big Three information services (the oth ...
). DialAmerica also extends services for over 300 magazine publications, calling on behalf of large publishers like
Condé Nast Condé Nast () is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan. The company's media ...
for magazines including '' Reader's Digest'', ''
People A person (plural, : people) is a being that has certain capacities or attributes such as reason, morality, consciousness or self-consciousness, and being a part of a culturally established form of social relations such as kinship, ownership of pr ...
'' and ''
Us Weekly ''Us Weekly'' is a weekly celebrity and entertainment magazine based in New York City. ''Us Weekly'' was founded in 1977 by The New York Times Company, who sold it in 1980. It was acquired by Wenner Media in 1986, and sold to American Media Inc ...
''.


Legal activity

In 2004, DialAmerica filed papers with the Federal Communications Commission seeking a national exemption from do-not-call lists.


References

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External links


Official website
Telemarketing Business services companies established in 1957 Companies based in Bergen County, New Jersey Mahwah, New Jersey