Devin Star Tailes
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Devin Star Tailes (born July 2, 1989), known professionally as Dev (sometimes stylized as DEV or dEV), is an American singer, songwriter, rapper, model and radio host. She was discovered by the Cataracs and record label Indie-Pop via Myspace after Dev's friend posted a video of her singing. Dev's song " Booty Bounce" was sampled in Far East Movement's hit single " Like a G6", which reached number one in the US and sold over four million downloads in the country. Dev was signed to Universal Republic in October 2010 and released her debut single, " Bass Down Low", on November 16, 2010, which reached the top 10 in the United Kingdom. Her debut album, ''
The Night the Sun Came Up ''The Night the Sun Came Up'' is the debut studio album by American recording artist Dev, released on September 2, 2011 by Universal Republic Records. Dev worked exclusively with American Electropop production duo The Cataracs and Alan De la Ro ...
'', was released on March 27, 2012. The album's second single, " In the Dark", peaked at number 11 in the US chart, making it her most successful solo single to date. In 2014, Dev released two EPs, '' Bittersweet July'' and the second part as a follow-up to part one. She is also a radio host of the popular radio
Beats 1 Apple Music 1, previously branded as Beats 1, is a 24/7 music radio station owned and operated by Apple Inc. It is accessible through iTunes or the Apple Music app on a computer, smartphone or tablet, smart speaker (such as the Apple HomePod), ...
by Apple, founded in 2015. In mid-2016, Dev started promoting her second album with an lead single called "#1", featuring Nef the Pharaoh, which reached the top 15 on the ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' Rhythmic Songs chart. Dev's second studio album, '' I Only See You When I'm Dreamin''', was made available for pre-order in July 2017; it includes the singles "All I Wanna Do" and "Come at Me" and is her first full-length project since 2011's ''The Night the Sun Came Up''.


Early life

Dev was born to Lisa, a real estate agent, and Riki Tailes, a painting contractor. She has two younger sisters, Sierra Sol (born September 13, 1994) and Maezee Lua. Dev is of Costa Rican, Portuguese and
Mexican Mexican may refer to: Mexico and its culture *Being related to, from, or connected to the country of Mexico, in North America ** People *** Mexicans, inhabitants of the country Mexico and their descendants *** Mexica, ancient indigenous people ...
descent. She grew up in the city of Manteca. At age 4, she began swimming and was part of the U.S. Olympic development program. She attended Brock Elliott Elementary and graduated from Sierra High School in 2007, where she was a member of band and choir. She attended San Joaquin Delta College, studying English and art history.


Career


2009–10: Career beginning

In 2009, Dev made a cover of Amy Winehouse's "Back to Black", and, after a friend posted the song on MySpace along with an original song about an ex-boyfriend, the production team the Cataracs contacted Dev. To Fashion Indie Magazine, she said, "I decided to put up this song on MySpace. ..it was basically a "diss track" and I didn't expect anything out of it. It was just to make me feel good like how music usually do but Niles
f the Cataracs F, or f, is the sixth letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''ef'' (pronounced ), and the plural is ''efs''. Hist ...
came across to my page and was really into my voice and they kind of got me into singing and opened up my eyes to business opportunities". She dropped out of college in her first year to pursue her singing career and was then signed by the Los Angeles-based record label and management team, Indie-Pop, who also discovered the Cataracs. Six months later, Dev and the Cataracs' song "2Nite" began to gain exposure on the radio, the music video channel MTVU and the ''Billboard'' Hot Dance Airplay chart. In 2009, Dev moved to Los Angeles to produce music with the Cataracs and work directly with Indie-Pop. In 2010, the Cataracs produced " Like a G6" with Far East Movement and decided to use a verse from Dev's single " Booty Bounce" as the chorus. The two songs were made in the same summer, at the time where Dev and the Cataracs "were grinding it out in the studio pretty tough together," making a couple of "simplistic random tracks." "Like a G6", which features Far East Movement and Dev, was released in April 2010, and reached number one on the US ''Billboard'' Hot 100 chart. The song went on to sell over four million downloads in the US. In August 2010, a video was made for " Booty Bounce" directed by Ethan Lader, and uploaded it onto YouTube, where it has generated over 20 million views. In October 2010, Dev was signed to Universal Republic and her first official single, " Bass Down Low", was serviced to rhythmic radio stations in November. It was released digitally in select countries on December 6, 2010, and one day later in the United States. The song reached 61 on the ''Billboard'' Hot 100 chart and number two on the
Heatseekers Songs Top Heatseekers are "Breaking and Entering" music charts issued weekly by ''Billboard'' magazine. The Heatseekers Albums and the Heatseekers Songs charts were introduced by ''Billboard'' in 1991 with the purpose of highlighting the sales by new an ...
chart. In Canada, the song peaked at number 35 in its fifth week on the
Canadian Hot 100 The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by '' Billboard'' magazine. The Canadian Hot 100 was launched on the issue dated March 31, 2007, and is currently the standard record chart in Canada; a n ...
chart. However, "Bass Down Low" saw massive success in the United Kingdom, where it peaked at number ten on the UK Singles Chart.


2011–13: ''The Night the Sun Came Up''

On April 25, 2011, she released the single " In the Dark". The song enjoyed commercial success in the United States, peaking at number 11 on the ''Billboard'' Hot 100 chart and the summit of
Hot Dance Club Songs Dance Club Songs is a chart published weekly by '' Billboard'' magazine in the United States. It is a national look over of club disc jockeys to determine the most popular songs being played in nightclubs across the country. It was launched as t ...
and peaked in the top 40 in Canada, Australia, Denmark, Ireland, Scotland and the United Kingdom. The song's music video features shots of black-painted hands that touch Dev while she is standing naked. Dev's debut album ''
The Night the Sun Came Up ''The Night the Sun Came Up'' is the debut studio album by American recording artist Dev, released on September 2, 2011 by Universal Republic Records. Dev worked exclusively with American Electropop production duo The Cataracs and Alan De la Ro ...
'' has been released in United Kingdom on September 20, 2011. Since 2009, Dev has been working on her debut album with main producers, the Cataracs. In March 2011, Dev and the Cataracs traveled to Costa Rica for three weeks where they recorded and produced most of the material for the new album. She explained of the album's genres, "typical pop music is not what I am only good at doing; I have a lot of ideas and hip-hop influence records, some electro ballads." In March 2011, New Boyz's single " Backseat", featuring Dev and the Cataracs, was released. The song peaked at number 26 on the ''Billboard'' Hot 100. She was featured on
Demi Lovato Demetria Devonne Lovato ( ; born August 20, 1992), known as Demi Lovato, is an American singer, songwriter, and actress. After appearing on the children's television series ''Barney & Friends'' (2002–2004), Lovato rose to prominence for pl ...
's album " Unbroken" on a song called "Who's That Boy". She featured on a song by British boy band JLS, " She Makes Me Wanna", which peaked at the top of the UK Singles Chart in the United Kingdom. Dev also released two more promotional singles through Twitter, "Poison" and "Call Me" both covers of Bell Biv Devoe and Blondie respectively. She also featured in
EDM EDM or E-DM may refer to: Music * Electronic dance music * Early Day Miners, American band Science and technology * Electric dipole moment * Electrical discharge machining * Electronic distance measurement *Entry, Descent, and landing demonstra ...
artist David Guetta's album, ''Nothing But the Beat'' on a song called "I Just Wanna F" with Timbaland and Afrojack. Dev has also featured on a single by Swedish singer Eric Saade, "
Hotter Than Fire "Hotter Than Fire" is a song by Swedish singer Eric Saade and American singer Dev. It is the first single from Saade's third album, '' Saade Vol. 2'', and was first released on 2 November 2011 in Sweden. The song reached #5 in Sweden. Backgroun ...
" which was released on November 2, 2011, in
Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...
. Dev is featured on a remix of
Girls' Generation Girls' Generation (), also known as SNSD, is a South Korean girl group formed by SM Entertainment. The group is composed of eight members: Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun. Originally a nine-piece ensembl ...
's song "Bad Girl" by the Cataracs, featured on their Japanese remix album and Dev was also featured in Timbaland's promotional single "Break Ya Back". The American version of ''The Night the Sun Came Up'' was released on March 26, 2012, in the United States, which includes new tracks compared to previous releases of the album. Dev has teamed up with singer
Enrique Iglesias Enrique Miguel Iglesias Preysler (; (born 8 May 1975) is a Spanish singer and songwriter. He started his recording career in the mid-1990s on the Mexican indie label Fonovisa and became the bestselling Spanish-language act of the decade. By the ...
on a track called " Naked" which is produced by the Cataracs and was released as the third single of the repackaged album. It reached the first position in Mexico and the second position in the US dance chart. At the 2012
Lollapalooza Lollapalooza (Lolla) is an annual American four-day music festival held in Grant Park in Chicago. It originally started as a touring event in 1991 but several years later made Chicago the permanent location for the annual music festival. Musi ...
, Dev revealed that she was currently working on her second album; "I'm using a lot more live instrumentation for this album", stating "I had such a great time making a very electronic-based album for the first one, but you know, I'm just moving to different things, different sounds, so we'll see." Her track " Bass Down Low" was featured during match intervals of Volleyball, Beach Volleyball and Basketball among others during the
2012 Summer Olympics The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...
. In 2013 Universal Republic Records announced that they were going defunct, all artists from the label moved to
Republic Records Republic Records is a New York City–based American record label owned by Universal Music Group (UMG). It was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially an ...
. In November 1, she has posted on her official YouTube a new song, " Kiss It" featuring Sage the Gemini produced by Hit-Boy. While "Kiss It" will release on December 17, 2013. A remix version was released featured
Casey Veggies Casey Joseph Jones (born July 18, 1993), better known by his stage name Casey Veggies, is an American rapper and songwriter from Los Angeles, California. Since 2007, he has released five independent mixtapes under LA clothing and management comp ...
in place of Sage the Gemini. In November 2013, Dev also collaborated with singer Mia Martina for her single ''Danse'' which gained popularity in Latin and dance charts throughout spring 2014.


2014–present: ''Bittersweet July'' and ''I Only See You When I'm Dreamin

In the mid-2014, after the release of her previous single "Kiss It", Dev left Universal Republic and decided to release music on her own, without a label. On May 5, 2014, Dev released an EP called ''Not All Love Songs Have To Be So Sad'' with NanosauR. The EP was released via iTunes on July 31, 2014. On August 7, 2014, Dev has posted a snippet of a new song on her
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
account called "Kids" and revealed that '' Bittersweet July'' will be available for pre-order on August 11. It was released on September 23 by Rica Lyfe Records, her own label. On November 5, 2014, " Honey Dip" was confirmed as the first single from the EP, the video was directed by the Oakland-based rapper Kreayshawn. On December 6, 2014, Dev announced the release of '' Bittersweet July, Pt. 2'' as a follow up to Part 1 and made it available for pre-order along with the download of "The Night is Young". The EP was released via iTunes on December 15. The two EPs will subsequently put together in one album but it will never be considered as a real album. The third track from the second part, "
Parade A parade is a procession of people, usually organized along a street, often in costume, and often accompanied by marching bands, float (parade), floats, or sometimes large balloons. Parades are held for a wide range of reasons, but are usually ce ...
", was released as the lead single. In 2015, Dev collaborated with female electro duo Nervo for their single "Hey Ricky", which was scheduled to be released with an attached video in April 2015. The single also features Kreayshawn, who directed the video. A snippet of the video leaked on March 23, 2015. The video, released on Vevo on June 2, 2015, went viral, topping the real-time US chart. In December 2015, Dev was also featured as the lead vocalist on the club hit "Electric Walk" by electro-house producer Nytrix. The song peaked at eight on the ''Billboard''
Dance Club Songs Dance Club Songs is a chart published weekly by '' Billboard'' magazine in the United States. It is a national look over of club disc jockeys to determine the most popular songs being played in nightclubs across the country. It was launched as t ...
chart. On January 25, 2016,
Idolator An idolator is a practitioner of idolatry. Idolater or Idolator may also refer to: Books *''Os Idólatras'', 1968 Portuguese novel by Maria Judite de Carvalho Music * Idolator (website), an American music blog * ''Idolator'' (album), third album ...
posted a snippet of a song called "Lowkey" and wrote that on January 27, Ebro Darden would premiere Dev's standalone single on Beats1. Dev worked mainly with her friend-producer NanosauR, Dave Tozer and Rey Reel. "Lowkey" was released on March 8, 2016. The song was praised by the critic and compared to Selena Gomez's " Good for You". In February 2016, Dev was featured as the lead vocalist on "We Rock It" by Sander Kleinenberg. In August 2016, Dev signed with Barry Weiss's record label RECORDS and began promoting her album with the single "#1" featuring Nef the Pharaoh, which reached the top 15 of the ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' Rhythmic songs chart. In July 2017, Dev kicked off the campaign for her second album '' I Only See You When I'm Dreamin''' with the release of two singles ''All I Wanna Do'' & ''Come at Me'' along with the pre-order of the album due September 8. Dev has worked with collaborators such as RAYE, MNDR, Sarah Hudson and Marko Penn on the record. From 2018, Dev began releasing standalone singles with "Rock On It", "Down For Me", "Girls Don't Lie" and "Clean Break" being released throughout 2018. She collaborated on the song "Make Out" by Da Candy and Ferry released in September 2018. Beginning in July 2020 Dev started releasing a single every three weeks starting with "Mango" on July 17, "Follow My Lead" on August and "Bom Dia" on September 1. In July 2022, Dev performed live on
Lollapalooza Lollapalooza (Lolla) is an annual American four-day music festival held in Grant Park in Chicago. It originally started as a touring event in 1991 but several years later made Chicago the permanent location for the annual music festival. Musi ...
and Hard stating that she was working on new music.


Musical style

Dev's electro style and "sing-talk" vocal style have been compared to fellow pop singer
Kesha Kesha Rose Sebert (; born March 1, 1987), formerly stylized as Ke$ha, is an American singer and songwriter. In 2005, at age 18, Kesha was signed to Kemosabe Records. Her first major success came in early 2009 after she was featured on America ...
. Dev responded to this, saying, "I'm confident enough in what I do that people will see me for who I am ... I get why people compare us but once people see me live they won't connect us as much." While comparing her to Kesha, ''
Idolator An idolator is a practitioner of idolatry. Idolater or Idolator may also refer to: Books *''Os Idólatras'', 1968 Portuguese novel by Maria Judite de Carvalho Music * Idolator (website), an American music blog * ''Idolator'' (album), third album ...
'' wrote that "Dev's beats come off a bit more mellow and her songs a little bit more electro than pop." In response to being compared to both Kesha and Uffie, Dev said, "I just feel that I have a lot more to say and the ability to have an eclectic sound, I'm not bashing either artist, but I'm going to be able to give you a little bit more than what you've heard on those records. When my album comes out, hopefully I won't have to hear another reference or comparison." Much of Dev's music is inspired by rap music, as she believes that fans respond to "pop music but with rap roots". She said, "I've always been into hip-hop.
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...
changed my life when I was younger." '' The Hollywood Reporter'' compared her "futuristic" and "pulsing" sound to underground electroclash musicians Peaches and Yelle. Dev's musical genres have been cited as electro-crunk and
electropop Electropop is a hybrid music genre combining elements of electronic and pop genres. Writer Hollin Jones has described it as a variant of synth-pop with heavy emphasis on its electronic sound. The genre was developed in the 1980s and saw a re ...
.


Personal life

In September 2011, Dev publicly announced that she was expecting a baby girl due December 24, 2011. Dev gave birth to her daughter Emilia Lovely on December 9, 2011. MTV aired a special about Dev's life as a mom and how she is juggling being a mother and a performer at the same time. The show also shed light on her daughter (Emilia Lovely Gorecki), who was born with a condition called gastroschisis, and how her daughter overcame it.


Discography

* ''
The Night the Sun Came Up ''The Night the Sun Came Up'' is the debut studio album by American recording artist Dev, released on September 2, 2011 by Universal Republic Records. Dev worked exclusively with American Electropop production duo The Cataracs and Alan De la Ro ...
'' (2011) * ''I Only See You When I'm Dreamin (2017)


Tours

Headlining *
The Night the Sun Came Up ''The Night the Sun Came Up'' is the debut studio album by American recording artist Dev, released on September 2, 2011 by Universal Republic Records. Dev worked exclusively with American Electropop production duo The Cataracs and Alan De la Ro ...
Tour (2012) * Bittersweet July Tour (2014–15) * Bay Nights Tour (with Lil Debbie) (2019) Opening Act * Jeffree Star's The Fresh Meat Tour (2010–11) *
Usher Usher may refer to: Several jobs which originally involved directing people and ensuring people are in the correct place: * Usher (occupation) ** Church usher ** Wedding usher, one of the male attendants to the groom in a wedding ceremony ** Fiel ...
's OMG Tour (2011)


Accolades

Dev has been nominated for two
Billboard Music Awards The ''Billboard'' Music Awards are honors given out annually by '' Billboard'', a publication covering the music business and a music popularity chart. The ''Billboard'' Music Awards show has been held annually since 1990, with the exception of ...
, a Brit Award and two
MTV Video Music Awards The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honour the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category) ...
.


References


External links

* * {{DEFAULTSORT:Dev 1989 births Living people American dance musicians American hip hop musicians American electronic musicians American women in electronic music American women singer-songwriters American women pop singers American synth-pop musicians American rappers of Mexican descent American indie pop musicians People from Manteca, California American people of Portuguese descent San Joaquin Delta College alumni Singer-songwriters from California American women rappers Pop rappers LGBT rights activists from the United States Activists from California 21st-century American rappers 21st-century American women musicians American people of Costa Rican descent Hispanic and Latino American rappers 21st-century women rappers