DeuxMoi (also stylized Deuxmoi or @deuxmoi) is a pseudonymous

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

account which publishes celebrity gossip. __NOTOC__

History

The DeuxMoi account was originally used as a fashion-focused blog by two friends. During the COVID-19 pandemic, one of the two account holders asked its followers to share stories about celebrities. The account operator began posting screenshots of direct messages with stories of celebrity encounters for followers to see. The earliest stories concerned, respectively, Leonardo DiCaprio and Jonah Hill. Ownership of the handle, or the identity of those running the account, may have changed in 2021. In November 2022, the proprietor of the account published a novel, '' Anon Pls.'' The novel, which is written with Jessica Goodman, follows a fictional version of the account creator's life.

Content

The account is known for publishing stories and celebrity information considered mundane, such as food preferences, or reactions to chance encounters with fans. The account's operator has said she does not publish "sad" stories, such as those about "family situations" or "substance abuse". The account does not verify the content it publishes. The account often highlights celebrity visits to New York City restaurants, such as Carbone and Via Carota.

Identity

In May 2022, Internet culture reporter Brian Feldman wrote that there are several individuals behind DeuxMoi. Feldman wrote that DeuxMoi's founders are Meggie Kempner, a granddaughter of noted socialite Nan Kempner through her son James, and Melissa Lovallo. Lovallo still apparently runs DeuxMoi.

Influence and reception

The account's focus on mundane gossip has been referred to as "toothless". DeuxMoi's focus on sightings at restaurants in New York has led to followers of the account dining at certain venues in the hopes of seeing celebrities. On November 30, 2023, DeuxMoi alleged that American singer-songwriter Taylor Swift and her then-boyfriend, British actor Joe Alwyn, secretly married in London, and that Swift

miscarried Miscarriage, also known in medical terms as a spontaneous abortion and pregnancy loss, is the death of an embryo or fetus before it is able to survive independently. Miscarriage before 6 weeks of gestation is defined by ESHRE as biochemical lo ...

their baby, inspiring her song "

You're Losing Me "You're Losing Me" is a song by the American singer-songwriter Taylor Swift. She wrote and produced it with Jack Antonoff. The song first appeared as a bonus track on ''The Late Night Edition'' of Swift's 2022 studio album ''Midnights,'' relea ...

". The account later withdrew the second claim and apologized. Swift's publicist,

Tree Paine Tree Paine is an American public relations executive. She is best known as the publicist of American singer-songwriter Taylor Swift since 2014. Career Paine began her career as an intern at British record label Mute Records in the Sales & Market ...

, refuted the marriage claims and called for accountability from DeuxMoi. In response, DeuxMoi criticized Paine's choice of words, seemingly referencing the recent death of a concert goer at Swift's Rio de Janeiro concert.

References

{{reflist Instagram accounts 2020 establishments in New York City Gossip blogs