DestaGlobal started as an Indian startup technology company working in

agriculture Agriculture or farming is the practice of cultivating plants and livestock. Agriculture was the key development in the rise of sedentary human civilization, whereby farming of domesticated species created food surpluses that enabled people to ...

sector. The name ‘Desta’ is derived from an

Amharic Amharic ( or ; (Amharic: ), ', ) is an Ethiopian Semitic language, which is a subgrouping within the Semitic branch of the Afroasiatic languages. It is spoken as a first language by the Amharas, and also serves as a lingua franca for all oth ...

term which means happiness. The organisation was founded in 2010 by Ron Boehm, Marlys Boehm and Nishant Banore.

History & funding

DestaGlobal is a social impact organization working on the Agri-input

distribution Distribution may refer to: Mathematics *Distribution (mathematics), generalized functions used to formulate solutions of partial differential equations * Probability distribution, the probability of a particular value or value range of a vari ...

space contributing to income and livelihood of farmers. The organisation focuses on distributing a wide

portfolio Portfolio may refer to: Objects * Portfolio (briefcase), a type of briefcase Collections * Portfolio (finance), a collection of assets held by an institution or a private individual * Artist's portfolio, a sample of an artist's work or a ...

of products to the farmers at the right

price point Price points are prices at which demand for a given product is supposed to stay relatively high. Characteristics Introductory microeconomics depicts a demand curve as downward-sloping to the right and either linear or gently convex to the origi ...

. In 2010, DestaGlobal acquired $2 Mn from the US-based investor Boma Investments LLC in order to expand its products to farmers in

Maharashtra Maharashtra (; , abbr. MH or Maha) is a states and union territories of India, state in the western India, western peninsular region of India occupying a substantial portion of the Deccan Plateau. Maharashtra is the List of states and union te ...

. Over the years, the organisation works extensively with farmers, dealers, distributors and Agri Manufacturers existing in overall 36 districts of Maharashtra. The organisation connects around 2.5 lakh farmers, 2,000 dealers and 130 agri input manufacturers in rural

. In 2015, technology became the focus of the organisation extending towards the rural hinterland. The organisation outstripped inferior marketing and distribution mediums of agri-inputs establishing an

e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...

portal & a web dashboard for dealers. In 2018 & 2019 the organisation extended the tech platform to farmers and dealers by launching mobile applications with an objective to offer schemes on thousands of products available on the e-commerce portal.

Organizational structure

DestaGlobal was founded in 2010 by Ron Boehm, Marlys Boehm & Nishant Banore. Siddhartha Choudhary is heading the business as

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

of the company.

Products and services

The organisation focuses on Agri-products such as seeds, pesticides, fertilizers,

plant growth regulators Plant hormone (or phytohormones) are signal molecules, produced within plants, that occur in extremely low concentrations. Plant hormones control all aspects of plant growth and development, from embryogenesis, the regulation of organ size, pa ...

animal husbandry Animal husbandry is the branch of agriculture concerned with animals that are raised for meat, fibre, milk, or other products. It includes day-to-day care, selective breeding, and the raising of livestock. Husbandry has a long history, starti ...

products. The organisation expanded the product portfolio including Agricultural equipments such as

farm machinery Agricultural machinery relates to the mechanical structures and devices used in farming or other agriculture. There are many types of such equipment, from hand tools and power tools to tractors and the countless kinds of farm implements that the ...

drip irrigation Drip irrigation or trickle irrigation is a type of micro-irrigation system that has the potential to save water and nutrients by allowing water to drip slowly to the roots of plants, either from above the soil surface or buried below the surface. ...

products,

solar energy Solar energy is radiant light and heat from the Sun that is harnessed using a range of technologies such as solar power to generate electricity, solar thermal energy (including solar water heating), and solar architecture. It is an essenti ...

products & Other allied Products. The organisation also encourages

organic farming Organic farming, also known as ecological farming or biological farming,Labelling, article 30 o''Regulation (EU) 2018/848 of the European Parliament and of the Council of 30 May 2018 on organic production and labelling of organic products and re ...

assisting organic manures &

organic product An organic product is made from materials produced by organic agriculture. Most well known organic products are organic food items, however clothing and personal care items can also be made with organic agriculture. Many countries have strict co ...

s. DestaGlobal estimated, that technology could save $16 for every farmer today. With a million farmers on the system, and sellers looking to extend better schemes, these savings could go up to $35 per farmer. Consequently, farmers would get a 2-3 percent better

margin Margin may refer to: Physical or graphical edges *Margin (typography), the white space that surrounds the content of a page *Continental margin, the zone of the ocean floor that separates the thin oceanic crust from thick continental crust *Leaf ...

on their efforts thereby saving as much as $2 billion for India's farming community per annum. Destaglobal via Technology launched services such as :

DestaMart

A B2B e-commerce portal was launched in June 2015. The organisation assembled this platform as a medium for the agri-input suppliers and agri-stores i.e. retailers at the village/district level focusing on the efficiency of agri-inputs

supply chain In commerce, a supply chain is a network of facilities that procure raw materials, transform them into intermediate goods and then final products to customers through a distribution system. It refers to the network of organizations, people, acti ...

Web Dashboard

The organisation launched a web dashboard for dealers offering business insights & advanced market flow.

DestaTalk

This agri-info portal renders information on

streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...

agricultural

techniques Technique or techniques may refer to: Music * The Techniques, a Jamaican rocksteady vocal group of the 1960s *Technique (band), a British female synth pop band in the 1990s * ''Technique'' (album), by New Order, 1989 * ''Techniques'' (album), by M ...

and products and

agribusiness Agribusiness is the industry, enterprises, and the field of study of value chains in agriculture and in the bio-economy, in which case it is also called bio-business or bio-enterprise. The primary goal of agribusiness is to maximize profit w ...

Siddhi Kisan App

An Android-based application was launched in July 2018 retaining farmers adversity. This application offers agri-materials' to farmers at discounted rates in conjunction with a networking platform, a knowledge section and

loyalty Loyalty, in general use, is a devotion and faithfulness to a nation, cause, philosophy, country, group, or person. Philosophers disagree on what can be an object of loyalty, as some argue that loyalty is strictly interpersonal and only another h ...

section.

Siddhi Dealer App

The organisation launched an Android-based application for dealers in the year 2019. This Android-based application offers a platform for Ag-Dealers providing proper analysis of dealers’ business insights & advanced market flow.

Activities

Desta Krushi Parivar

In May 2015, DestaTalk organized online photography contest. About 168 photographs were submitted for this contest.

Desta Mela

On December 22, 2015, the organisation formulated an event for the local farmers of

Palghar District Palghar District (Marathi pronunciation: aːlɡʱəɾ is a district in the state of Maharashtra in Konkan Division. On 1 Aug 2014, the State government of Maharashtra announced the formation of the 36th district of Maharashtra Palghar, it was ...

, Maharashtra providing information on the latest farming products and innovative technology. Agricultural products such as

plant growth regulator Plant hormone (or phytohormones) are signal molecules, produced within plants, that occur in extremely low concentrations. Plant hormones control all aspects of plant growth and development, from embryogenesis, the regulation of organ size, pat ...

mulching A mulch is a layer of material applied to the surface of soil. Reasons for applying mulch include conservation of soil moisture, improving fertility and health of the soil, reducing weed growth and enhancing the visual appeal of the area. A mu ...

paper, manure and

solar lamp A solar lamp, also known as a solar light or solar lantern, is a lighting system composed of an LED lamp, solar panels, battery, charge controller and there may also be an inverter. The lamp operates on electricity from batteries, charged throug ...

were on display for farmers.

Desta Career Stall

The organisation hosted a programme to recruit local talents and train them for better job opportunities accompanying a tie-up with local agriculture universities, in order to provide information on pre-education and career opportunities contributing to the welfare of farmers' children's.

Awards

Top 50 Tech Companies Award

DestaGlobal was selected as one of the 'Top 50 Tech Companies' at InterCon 2019,

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

Rural Activation of the Year

Organization was awarded with "Rural Activation of the Year" at WOW Awards Asia 2019 for its campaign named "Building a decentralized and self-sustaining agri-ecosystem".

RMAI Flame Awards Asia 2019

In 2019, company was won award in two distinct categories namely "Best Use of Mobile" and "Rural Innovation of The Year" at RMAI Flame Awards Asia 2019.

Rural Innovation of The Year

The organisation also won the "Rural Innovation Of The Year" Award at RMAI Flame Awards 2018 for

campaign Campaign or The Campaign may refer to: Types of campaigns * Campaign, in agriculture, the period during which sugar beets are harvested and processed *Advertising campaign, a series of advertisement messages that share a single idea and theme * Bl ...

"Tech-solution To Connect Ag-manufacturer, Ag-dealer & Farmer With Each Other."

Special Mention Award

DestaTalk the subsidiary agricultural information website of the organisation won the "Special Mention Award" at Social Media for Awareness Summit - 2016 organized by Digital Empowerment Foundation.

References

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External links

Official websiteE-commerce portalAgri-info portal
Indian companies established in 2010 Agriculture companies of India 2010 establishments in Maharashtra