''Design and Arts Arcadia of Myungseung'' (abbreviated ''DAAM''), located in Chuncheon,

Korea Korea ( ko, 한국, or , ) is a peninsular region in East Asia. Since 1945, it has been divided at or near the 38th parallel, with North Korea (Democratic People's Republic of Korea) comprising its northern half and South Korea (Republic o ...

, is a full-service hotel with many components of art and culture as the focal theme of its operations. First conceptualized in 2004 by the CEO of MAC Architects-Consultants Group Ltd., Mr. Soon Jo Lee, DAAM is currently undergoing construction after having its groundbreaking ceremony on December 21, 2009 and having received its architectural permit on June 23, 2010. The Grand Opening of DAAM is projected to be in 2013.

Concept of the apple

Apples have long been a theme used to depict ambition as well as innovation. Examples of this could be seen many times throughout history, such as the forbidden apple from The Garden of Eden, the apple from

Snow White "Snow White and the Seven Dwarfs" is a 19th-century German fairy tale that is today known widely across the Western world. The Brothers Grimm published it in 1812 in the first edition of their collection '' Grimms' Fairy Tales'' and numbered as T ...

, Newton's discovery of

gravity In physics, gravity () is a fundamental interaction which causes mutual attraction between all things with mass or energy. Gravity is, by far, the weakest of the four fundamental interactions, approximately 1038 times weaker than the stro ...

through the falling apple, the Swiss folk story of

Wilhelm Tell William Tell (german: Wilhelm Tell, ; french: Guillaume Tell; it, Guglielmo Tell; rm, Guglielm Tell) is a folk hero of Switzerland. According to the legend, Tell was an expert mountain climber and marksman with a crossbow who assassinated Alb ...

and the apple placed on his son's head and even

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

, often dubbed the Big Apple. Following the long traditions of apples being used as a symbol for such historical advances, the theme of the building will be based on the theme of an apple as well. The building will feature two main sections: the apple core and the apple peel with each part having a different purpose.

Building facilities

DAAM will cover roughly 2.5 million square feet (~235,000 m²), with 7 above-ground floors on both the apple core part and the apple peel part respectively. It will contain 7 underground floors to be used as parking facilities as well as storage facilities. The other building facilities are: * 1,100 luxury hotel suites * 500 atelier units * 100 gallery and museum units * 2,500 seating capacity concert hall * 350 dormitory units * 18 restaurants * 1,000 seating capacity cafeteria * Library * 380 residential studio units * 33,000 m² of public area * 6,000 m² of sports facilities * 3,600 m² of spa facilities * 300m canoe slalom stadium * 1,650 m² canoe polo stadium

Neo-Bauhausian movement

The

Bauhaus The Staatliches Bauhaus (), commonly known as the Bauhaus (), was a German art school operational from 1919 to 1933 that combined crafts and the fine arts.Oxford Dictionary of Art and Artists (Oxford: Oxford University Press, 4th edn., 200 ...

of the early 1900s was a school in

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

that combined crafts and the fine arts, and was famous for the approach to design that it publicized and taught. By incorporating art and music classes, along with seminars and lectures given by professionals and professors in their respective industry, DAAM has ambitions of creating a neo-Bauhausian movement. The furthering of the fine arts and the performing arts is to increase the awareness and participation among people of different ages and backgrounds. There are hopes to have international artists come to DAAM to work on their craft while having the capacity for also displaying their works and even having their works put up for sale.

References in popular culture

In the Korean drama ''

Personal Taste ''Personal Taste'' (; lit. "Kae-in's Taste" or "Kae-in's Preference"; also known as ''Personal Preference'') is a 2010 South Korean television series, starring Son Ye-jin and Lee Min-ho. It is adapted from Lee Se-in's 2007 novel of the same na ...

'' featured on MBC starring

Son Ye-jin Son Ye-jin (born Son Eon-jin on January 11, 1982) is a South Korean actress. She rose to fame in 2003 for '' The Classic'' and '' Summer Scent'', which were followed by the commercially successful ''A Moment to Remember'' (2004) and ''April Snow ...

and

Lee Min-ho Lee Min-ho (, born June 22, 1987) is a South Korean actor, singer, model, creative director and businessman. He gained widespread fame worldwide with his role as Gu Jun-pyo in ''Boys Over Flowers'' (2009) which also earned him the Best New Acto ...

, the Design and Arts Arcadia of Myungseung was the focal point of the plot, while being enveloped in the comedic love story that took place between the leading characters. Powered by MAC Architects-Consultants Group Ltd., DAAM, while being a part of the drama itself, also acted as the primary sponsor for the drama.

Awards and notable recognition

* On April 23, 2010, DAAM received the honor of the Architectural Design of the Year Award from the

Architectural Institute of Korea The Architectural Institute of Korea (AIK) is the only academic organization on architecture in Korea. Established in 1945, today AIK has more than 10,000 members. They represent architects, building engineers, researchers, architecture students ...

. * On October 15, 2010, the

Ministry of Culture, Sports and Tourism (South Korea) Korea ( ko, 한국, or , ) is a peninsular region in East Asia. Since 1945, it has been divided at or near the 38th parallel, with North Korea (Democratic People's Republic of Korea) comprising its northern half and South Korea (Republic of ...

of the

Republic of Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korean Peninsula and sharing a land border with North Korea. Its western border is formed by the Yellow Sea, while its east ...

awarded DAAM with a government funding of 15 billion Korean Won (approximately US$13 million), with the belief that DAAM will be an essential source of tourism as well as improving and spreading culture. * On October 20, 2010, Chairman Mr. Soon Jo Lee was awarded the Architect of the Year Award from the Ministry of Land, Transport and Maritime Affairs on October 20, 2010.

References

External links

Design and Arts Arcadia of Myungseung

MAC Architects-Consultants Group Ltd.

DAAM YouTube Video Channel

Official DAAM Twitter

Official DAAM Facebook Fan Page
{{coord missing, South Korea Chuncheon Hotels in South Korea