Derby is a Brazilian brand of

cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opp ...

s, launched in 1993 and currently owned and manufactured by

Souza Cruz Souza Cruz S.A. is a Brazilian tobacco manufacturing company based in Rio de Janeiro. Souza Cruz is a subsidiary of British American Tobacco. The company was founded in 1903 by the Portuguese immigrant Albino Souza Cruz, who in 1914 converted th ...

, a subsidiary of

British American Tobacco British American Tobacco plc (BAT) is a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products. The company, established in 1902, is headquartered in London, England. As of 2019, it is the large ...

History

After the introduction of the brand, it eventually became the market leader in Brazil, especially in the segment of lower-income consumers, with the slogan ''"The taste that won Brazil"'' and ''"100% Brazil Flavor"''. The seal was for many years one of the cheaper cigarette brands in Brazil, which made it achieve high sales and the leadership of cigarette sales in the third month after launch. In 1996, the company had sales of 6.2 billion Brazilian real, with Derby as the leader in cigarette sales with 42.4% of the total. The brand is mainly sold in Brazil, but also is or was sold in Argentina,

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, Chile,

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, Paraguay, Peru, Venezuela, Belgium, Germany, Romania and

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References

{{British American Tobacco 1993 establishments in Brazil British American Tobacco brands

History

See also

References