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Deoleo, S.A. is a Spanish multinational
olive oil Olive oil is a liquid fat obtained from olives (the fruit of ''Olea europaea''; family Oleaceae), a traditional tree crop of the Mediterranean Basin, produced by pressing whole olives and extracting the oil. It is commonly used in cooking: f ...
processing company. It is the world's largest bottler selling brands such as
Bertolli Bertolli is a brand of Italian food products produced by multiple companies around the world with the trademark owned by Mizkan Holdings. Originating as a brand of extra-virgin olive oil, in which it was the global market leader, pasta sauces an ...
, Carapelli, Carbonell, and Koipe. In India, it sells olive oil under brand name Figaro.


Legal

Some controversy emerged in 2010 when Bertolli Extra Virgin Olive Oil was identified as one of the olive oils mislabeled as extra virgin in a study by
University of California, Davis The University of California, Davis (UC Davis, UCD, or Davis) is a public land-grant research university near Davis, California. Named a Public Ivy, it is the northernmost of the ten campuses of the University of California system. The institut ...
. In May 2014, a complaint was filed by 7 persons in the United States District Court "against Deoleo, USA and Med Foods, Inc", two subsidiaries of Deoleo, S.A. In 2018, Deoleo agreed to pay a $7 million settlement to resolve a class-action lawsuit that had alleged that the company had misrepresented Bertolli olive oil, and committed to undertake several actions to correct such misrepresentation. The suit alleged that it was misleading for Bertolli to advertize its olive oil as being "Imported from Italy" when the oils actually came from olives grown and pressed in Greece, Chile, Spain, Australia, Turkey, and Tunisia, and had merely been mixed and bottled in Italy. Deoleo removed the phrase "Imported from Italy" from its products and committed not to use similar phrasing in the future unless the oil is derived entirely from olives grown and pressed in Italy. Additionally, the suit alleged that the clear bottles used by Bertolli for its oil were inadequate to protect them from sunlight and temperature extremes, such that the olive oil would not meet the "extra virgin" quality standard by the time it reached consumers. As part of the settlement, Deoleo implemented several new practices to help ensure that its oil would meet the "extra virgin" standard at the time of sale and use: using dark green bottles to protect its extra virgin olive oil from
photooxidation In polymer chemistry photo-oxidation (sometimes: oxidative photodegradation) is the degradation of a polymer surface due to the combined action of light and oxygen. It is the most significant factor in the weathering of plastics. Photo-oxidatio ...
; implementing stricter testing protocols; disclosing the date on which the olives used to make the oil were harvested on the bottle; and shortening “best by” period indicated on the bottle. On 17 January 2020, the management decides to carry out the ACORDEON effect through which the shares become worth 0 Euros to be able to correct part of the debt leaving retailers without investments or savings, leaving practically the majority of small investors with losses, to avoid catastrophic management, debts and avoid bankruptcy.


Brands


References


External links

;Official
Official website
*Bertolli *Carapelli *Carbonell ;Financial
Deoleo, S.A.
Comisión Nacional del Mercado de Valores The National Securities Market Commission () (often abbreviated as CNMV) is the Spanish government agency responsible for the financial regulation of the securities markets in Spain. It is an independent agency that falls under the Ministry of E ...

Deoleo, S.A.
Hoover's D&B Hoovers was founded by Gary Hoover and Patrick Spain in 1990Solomon, Steve.The Dynamic Duo" '' Inc.''. October 15, 1997. Retrieved on April 7, 2014. as an American business research company that provided information on companies and industr ...
{{Authority control Food and drink companies established in 1955 Companies of Andalusia Spanish brands Olive oil Spanish companies established in 1955