was a

consumer electronics Consumer electronics or home electronics are electronic ( analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usuall ...

retailer Retail is the sale of goods and Service (economics), services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturing, manufacturers, dire ...

chain based in

Hatsukaichi is a city located in Hiroshima Prefecture, Japan. The name derives from a market traditionally held on the 20th of each month with ''hatsuka'' (廿日) meaning "20th day" and ''ichi'' (市) translating to "market". The market continues to this da ...

, Hiroshima, Japan, having served the

Chūgoku region The , also known as the region, is the westernmost region of Honshū, the largest island of Japan. It consists of the prefectures of Hiroshima, Okayama, Shimane, Tottori, and Yamaguchi. In 2010, it had a population of 7,563,428. History ''C ...

. The company operated until September 30, 2009, when it changed its name to EDION West Corporation a day later.

History

In 1946, was founded in Hiroshima. The company was renamed . From 1977 to 1979, Daiichi was ranked number one in the home appliance industry in a '' Nikkei Ryutsu Shimbun'' specialty store survey. On October 1, 1986, the company changed its name to . On April 1, 1997, it was renamed Deodeo and moved its headquarters to

. On March 29, 2002, DEODEO and Chūbu region chain founded EDION Corporation. On October 1, 2009, Deodeo merged with

Kansai region The or the , lies in the southern-central region of Japan's main island Honshū. The region includes the prefectures of Nara, Wakayama, Kyoto, Osaka, Hyōgo and Shiga, often also Mie, sometimes Fukui, Tokushima and Tottori. The metropoli ...

chain and was rebranded EDION West; a year later, EDION West merged with EDION East (formerly Eiden). On October 1, 2012, all Deodeo, Midori, and Eiden stores, as well as Kantō region chain , were completely rebranded into EDION; the Deodeo name continues to be used as a store brand.

References

External links

* (Archived) Consumer electronics retailers of Japan Companies based in Hiroshima Retail companies established in 1947 Retail companies disestablished in 2010 {{japan-company-stub