Dennys, Lascelles Ltd was a major agricultural firm based in

Geelong Geelong ( ) (Wathawurrung: ''Djilang''/''Djalang'') is a port city in the southeastern Australian state of Victoria, located at the eastern end of Corio Bay (the smaller western portion of Port Phillip Bay) and the left bank of Barwon River, ...

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

. It was established in 1857 as C. J. Dennys & Co. It changed its name to Dennys Lascelles & Co. in 1875, and became Dennys, Lascelles, Austin & Co. in 1881. It was reconstituted as a public company, Dennys Lascelles Ltd, in 1912. It was acquired by the Australian Mercantile Land and Finance Company in 1978. It later formed part of the

Elders Limited Elders Limited, formerly known as Elder, Stirling & Co., Elder Smith and Co. and Elder Smith & Co. Ltd, is an Australian agribusiness that provides agricultural goods and services to primary producers in Australia. History Early history (183 ...

group. The company's 1872 bluestone woolstore in central

is listed on the

Victorian Heritage Register The Victorian Heritage Register (VHR) lists places deemed to be of cultural heritage significance to the State of Victoria, Australia. It has statutory weight under the Heritage Act 2017. The Minister for Planning is the responsible Minister. H ...

, and now houses the

National Wool Museum The National Wool Museum, located in Drefach Felindre, Llandysul, Carmarthenshire is part of Amgueddfa Cymru – National Museum Wales. Background Historically and into the 19th century, the woollen industry in Wales, including spinning and we ...

. An 1881 annexe was demolished in 1983, while the 1990 demolition of the landmark 1910 "Bow Truss Building" addition to the woolstore caused a major controversy over heritage preservation. A second 1934 woolstore, situated on the Geelong waterfront, was refurbished in 2009 as an addition to the

Deakin University Deakin University is a public university in Victoria, Australia. Founded in 1974, the university was named after Alfred Deakin, the second Prime Minister of Australia. Its main campuses are in Melbourne's Burwood suburb, Geelong Waurn Ponds, ...

waterfront campus.

References

{{DEFAULTSORT:Goldsbrough Mort and Co Australian stock and station agencies Economy of Geelong Agriculture companies established in the 19th century Australian companies established in 1857 Agriculture companies disestablished in the 20th century