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Dennis James (born Demie James Sposa, August 24, 1917 – June 3, 1997) was an American
television personality Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in sports ...
,
philanthropist Philanthropy is a form of altruism that consists of "private initiatives, for the Public good (economics), public good, focusing on quality of life". Philanthropy contrasts with business initiatives, which are private initiatives for private goo ...
, and commercial spokesman. Until 1976, he had appeared on TV more times and for a longer period than any other television star. Alternately referred to as "The Dean of Game Show Hosts" (along with fellow emcee
Bill Cullen William Lawrence Francis Cullen (February 18, 1920 – July 7, 1990) was an American radio and television personality whose career spanned five decades. His biggest claim to fame was as a game show host; over the course of his career, he host ...
) and the "Godfather of Gameshows", he was the host of television's first network game show, the
DuMont Network The DuMont Television Network (also known as the DuMont Network, DuMont Television, simply DuMont/Du Mont, or (incorrectly) Dumont ) was one of America's pioneer commercial television networks, rivaling NBC and CBS for the distinction of being ...
's '' Cash and Carry'' (1946). James was also the first person to host a telethon (raising more than $750,000,000 for United Cerebral Palsy throughout his nearly 5 decade run as its host), the first to appear in a television commercial (for Wedgwood china), first to emcee a variety show, and first to appear on video tape; more than 25 "firsts" in all.


Early career and life

James was born to Demetrio Ernest Sposa and Teresa Amorosi, both of
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...
descent. Born in
Jersey City, New Jersey Jersey City is the second-most populous city in the U.S. state of New Jersey, after Newark.WBBR WBBR (1130 AM) is a Class A clear-channel radio station licensed to New York, New York. It serves as the flagship station of Bloomberg Radio, Bloomberg L.P.'s radio service. The station offers general and financial news reports 24-hours a day ...
). He was soon hosting a morning show called ''Breakfast With Bamberger's Basement''. He went into television, appearing in 1943 on the first anniversary program of W2XVW, which eventually became WABD, the flagship station of the
DuMont Television Network The DuMont Television Network (also known as the DuMont Network, DuMont Television, simply DuMont/Du Mont, or (incorrectly) Dumont ) was one of America's pioneer commercial television networks, rivaling NBC and CBS for the distinction of being ...
in 1946. (WABD is now
WNYW WNYW (channel 5) is a television station in New York City, serving as the flagship of the Fox network. It is owned and operated by the network's Fox Television Stations division alongside Secaucus, New Jersey–licensed MyNetworkTV flagship W ...
.) By mid-July 1943, he had taken over as host of DuMont's re-named fledgling Wednesday night variety show, ''Television Roof.'' By September, programming was drastically curtailed on all New York stations due to the war. On April 15, 1946, WABD opened new studios at Wanamaker's department store and on the 18th, James appeared in an episode of ''
Famous Jury Trials ''Famous Jury Trials'' is a dramatized court show that first appeared on radio, followed by television, and then in the movies. The series ran on radio from 1936 through 1949, then on television from 1949 through 1952, and finally in a movie in 1 ...
''. James became the host of many game shows; his first was apparently WABD's ''DuMont Beepstakes'' on May 29, 1946, followed on June 20 with the more successful ''Cash and Carry'' from the same program packager, Carr and Stark. Later he appeared on the ABC version of '' Chance of a Lifetime'' (1952–53), and served as commentator for DuMont's wrestling and boxing shows, such as '' Boxing From Jamaica Arena'' (1948–49) and ''
Amateur Boxing Fight Club ''Amateur Boxing Fight Club'' was a boxing program aired on the DuMont Television Network beginning in September 1949 as part of DuMont's sports programming. Most of DuMont's boxing programs at this time were hosted by Dennis James. The 60-minute p ...
'' (1949–50). He hosted the DuMont daytime variety show ''
Okay, Mother ''Okay, Mother'' is an American daytime television, daytime Variety show, variety/game show which originally aired on WNYW, WABD in New York City in 1948. Broadcast history The series, hosted by Dennis James, began on WABD, then aired on the DuMo ...
'' (1948–51) with
Julia Meade Julia Meade Kunze (December 17, 1925 – May 16, 2016) was an American film and stage actress who was a frequent pitch person in live commercials in the early days of television in the 1950s. Early years Meade was born in Boston on December 1 ...
. James often addressed the TV audience as "Mother", a practice he had begun when discussing the finer points of wrestling during his sports broadcasts. He feared the men in the audience would be insulted by the implication that they didn't already know the rules (even if they didn't), but would accept that James was merely explaining things for the benefit of women viewers.


Game show career

James started his game show hosting career with the first network game show ''Cash and Carry'' on the Dumont network from 1946 to 1947. During the 1953–54 season, James was the announcer of the quiz program ''
Judge for Yourself A judge is a person who presides over court proceedings, either alone or as a part of a panel of judges. A judge hears all the witnesses and any other evidence presented by the barristers or solicitors of the case, assesses the credibility a ...
'', which aired on
NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
, with
Fred Allen John Florence Sullivan (May 31, 1894 – March 17, 1956), known professionally as Fred Allen, was an American comedian. His absurdist, topically pointed radio program ''The Fred Allen Show'' (1932–1949) made him one of the most popular and for ...
as the emcee. In 1956, he and
Bert Parks Bert Parks (born Bertram Jacobson; December 30, 1914 – February 2, 1992) was an American actor, singer, and radio and television announcer, best known for hosting the annual Miss America telecast from 1955 to 1979. Early life Parks was bor ...
hosted the
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
musical game show '' Stop the Music''. In 1956, James emceed '' High Finance'' on
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
in which contestants answered current events questions to build up a jackpot for prizes. James also appeared with
Bill Leyden William Leyden (February 1, 1917,Born in 1917 peSocial Security Death Index under name William Leyden/ref> in Chicago, Illinois – March 11, 1970, in Hollywood, California) was a television game show host and announcer who emceed six game shows ...
in the 1962–64 NBC quiz program ''
Your First Impression ''Your First Impression'' is an NBC daytime game show which aired from January 2, 1962, to June 26, 1964. A panel of three celebrities tried to guess the identity of mystery guests from clues supplied by the host. Bill Leyden was the MC of the pr ...
''. James's game show hosting duties spanned four decades, as he presided over shows such as ''
The Name's the Same ''The Name's the Same'' is an American game show produced by Goodson- Todman for the ABC television network from December 5, 1951 to August 31, 1954, followed by a run from October 25, 1954 to October 7, 1955. The premise was for contestants ...
'', ''
Haggis Baggis ''Haggis Baggis'' is an American game show that aired on NBC from 1958 to 1959. Jack Linkletter hosted the primetime version while Fred Robbins and Dennis James did the daytime show. The announcer was Bill Wendell, with some editions announced ...
'', ''
People Will Talk ''People Will Talk'' is a 1951 American romantic comedy/drama film directed by Joseph L. Mankiewicz and produced by Darryl F. Zanuck from a screenplay by Mankiewicz, based on the German play by Curt Goetz, which was made into a movie in Germa ...
'', and '' PDQ'', and the talent shows ''Chance of a Lifetime'' and ''Your All-American College Show''. James was the official commercial presenter of the one-episode ''
You're in the Picture ''You're in the Picture'' is an American television game show that aired on CBS for only one episode on Friday, January 20, 1961 at 9:30pm, the evening of the Inauguration of John F. Kennedy. The show, created by Don Lipp and Bob Synes, was a ...
'', and appeared on the subsequent "apology" episode as well. His last new game show hosting gig was the NBC daytime revival of ''
Name That Tune ''Name That Tune'' is an American television music game show. Originally created and produced by orchestra conductor Harry Salter and his wife Roberta Semple Salter, the series features contestants competing to correctly identify songs being p ...
'' (1974–75). James was a regular substitute host for
Monty Hall Monty Hall (born Monte Halparin; August 25, 1921 – September 30, 2017) was a Canadian radio and television show host who moved to the United States in 1955 to pursue a career in broadcasting. After working as a radio newsreader and sport ...
on ''
Let's Make a Deal ''Let's Make a Deal'' (also known as ''LMAD'') is an American television musical comedy variety-game show that originated in the United States in 1963 and has since been produced in many countries throughout the world. The program was created an ...
'' beginning in January 1972, when he caught the attention of
Mark Goodson Mark Leo Goodson (January 14, 1915 – December 18, 1992) was an American television producer who specialized in game shows, most frequently with his business partner Bill Todman, with whom he created Goodson-Todman Productions. Early life and ea ...
and
Bill Todman William Selden Todman (July 31, 1916 – July 29, 1979) was an American television producer and personality born in New York City. He produced many of television's longest-running shows with business partner Mark Goodson, with whom he created ...
, who were putting together '' The New Price Is Right'' for syndication; the new format would incorporate the original format from 1956 to 1965 with elements from ''Let's Make a Deal''. James and Goodson co-hosted a promotional film, selling stations on the 1972 revival of the show, which was originally hosted by James's fellow TV pioneer
Bill Cullen William Lawrence Francis Cullen (February 18, 1920 – July 7, 1990) was an American radio and television personality whose career spanned five decades. His biggest claim to fame was as a game show host; over the course of his career, he host ...
.
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
(at the time re-entering the game show market after four years without any) agreed to pick up a daytime version of the show, but, due to contractual obligations, asked ''
Truth or Consequences ''Truth or Consequences'' is an American game show originally hosted on NBC radio by Ralph Edwards (1940–1957) and later on television by Edwards (1950–1954), Jack Bailey (1954–1956), Bob Barker (1956–1975), Steve Dunne (1957–1958), ...
'' host
Bob Barker Robert William Barker (born December 12, 1923) is an American retired television game show host. He is known for hosting CBS's ''The Price Is Right'' from 1972 to 2007, making it the longest-running daytime game show in North American televis ...
, to host. Barker took the daytime show, which he hosted until 2007, while James hosted a weekly version for the syndicated market, which usually aired on local stations in the "access period" leading into
prime time Prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for a television show. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to ...
and was thus known as "the nighttime ''Price Is Right''". On the nighttime ''Price Is Right'', James was reunited with another DuMont Television Network host,
Johnny Olson John Leonard Olson (May 22, 1910 – October 12, 1985) was an American radio personality and television announcer. Olson is perhaps best known for his work as an announcer for game shows, particularly the work he did for Mark Goodson-Bill Todman P ...
, who served as announcer. James hosted the weekly show from 1972 to 1977. James also filled in for Barker during four daytime episodes in December 1974, becoming the first substitute host of the CBS version. James's departure from the nighttime show in 1977 marked the end of his game show career.


Other work

Outside of sports and game shows, James was also held in high esteem as a commercial spokesman. His clients included
Old Gold Old gold is a dark yellow, which varies from light olive or olive brown to deep or strong yellow, generally on the darker side of this range. The first recorded use of ''old gold'' as a color name in English was in the early 19th century (exact ...
cigarettes,
Kellogg's The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaste ...
cereals and, through his own production company, local and regional companies and businesses around the country. James was the spokesman for Physicians Mutual Insurance Company from 1971 to 1997. His expression "Okay? Okay!" became a trademark in many of James's commercials. James's friend
Andy Granatelli Anthony "Andy" Granatelli (March 18, 1923 – December 29, 2013) was an American businessman, most prominent as the CEO of STP as well as a major figure in automobile racing events. Granatelli was born in Dallas, Texas. Along with his brot ...
hired him to serve as the original commercial spokesperson for Tune-up Masters. James hosted the first
telethon A telethon (a portmanteau of "television" and "marathon") is a televised fundraising event that lasts many hours or even days, the purpose of which is to raise money for a charitable, political or other purportedly worthy cause. Most telethons f ...
using the then-new television medium to raise money for charity. James was the emcee of the
United Cerebral Palsy United Cerebral Palsy (UCP) is an international nonprofit charitable organization consisting of a network of affiliates. UCP is a leading service provider and advocate for adults and children with disabilities. As one of the largest health nonpro ...
Association's telethons. James hosted the charity's primary telethon (in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
on WOR-TV (now
WWOR-TV WWOR-TV (channel 9) is a television station licensed to Secaucus, New Jersey, United States, serving the New York City area as the Flagship (broadcasting), flagship of MyNetworkTV. It is owned-and-operated station, owned and operated by Fox Te ...
) for 47 years, aided by Jane Pickens,
Paul Anka Paul Albert Anka (born July 30, 1941) is a Canadian-American singer, songwriter and actor. He is best known for his signature hit songs including " Diana", " Lonely Boy", "Put Your Head on My Shoulder", and " (You're) Having My Baby". Anka also ...
,
Florence Henderson Florence Agnes Henderson (February 14, 1934 – November 24, 2016) was an American actress. With a career spanning six decades, she is best known for her starring role as Carol Brady on the ABC sitcom ''The Brady Bunch''. Henderson also appeare ...
, and other performers. He also hosted telethons in major cities all over the United States on a monthly basis from 1950 until 1979. When the telethon went national in 1979 with
John Ritter Johnathan Southworth Ritter (September 17, 1948 – September 11, 2003) was an American actor. Ritter was a son of the singing cowboy star Tex Ritter and the father of actors Jason and Tyler Ritter. He is known for playing Jack Tripper on the ...
as M.C. in Los Angeles, UCP enlisted James as a national presenter, in addition to James's duties as the anchor of the New York City version, which was also seen on cable all over the U.S. via WOR-TV. His son Brad appeared on the telethons for over a decade, interviewing some of UCP's clients. When James died in 1997, Brad and Florence Henderson came back to host the telethon for the last time in January 1998. As an actor, James guest starred in numerous television series and dramas. Some of those include "77 Sunset Strip", "Problem Playhouse", "Batman", "Oh Madeline", "Rich Man, Poor Man" and "Fantasy Island". On the big screen, James appeared in "Mister Universe", "The One and Only", "Rocky III", and his last film appearance, "The Method", in 1996. James bought a home in
Palm Springs, California Palm Springs (Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Riverside County by land a ...
, in 1980. He was then called on to host dozens of charity events a year in the Palm Springs area, including events for Childhelp International, the Frank Sinatra Golf Classic, and the Bob Hope Desert Classic. In 1996, a Golden Palm Star on the Walk of Stars was dedicated to him. For his contribution to the television industry, Dennis James has a star on the
Hollywood Walk of Fame The Hollywood Walk of Fame is a historic landmark which consists of more than 2,700 five-pointed terrazzo and brass stars embedded in the sidewalks along 15 blocks of Hollywood Boulevard and three blocks of Vine Street in Hollywood, Californ ...
located at 6753 Hollywood Blvd. Hundreds came to the dedication and many luminaries got up and spoke, including Bob Hope, Foster Brooks and Kevin Dobson. United Cerebral Palsy's office in the Inland Empire is known as the Dennis James Center, and in 1996, James began organizing a golf fundraiser near his home. His widow and children continued with the tournament, which is named in his honor. Fellow game show host
Jack Narz John Lawrence Narz Jr. (November 13, 1922 – October 15, 2008) was an American radio personality, television host, and singer. Early years Narz was born to John and Ado Narz, in Louisville, Kentucky, along with sister Mary, and younger brothe ...
's son David has been actively involved with the office and the James tournament. Thru the years dozens of James' close friends have come out to support the event: Monty Hall, Jack Narz, Tom Kennedy, Peter Marshall and Joe Pesci, to name just a few. In 2017 the book, "OK? OK! Dennis James' Lifetime of Firsts", by Adam Nedeff, was published.


Death

James died on June 3, 1997, from lung cancer at his home in Palm Springs. His remains were interred at the Forest Lawn Memorial Park in
Hollywood Hills, Los Angeles The Hollywood Hills are a residential neighborhood in the Central Los Angeles, central region of Los Angeles, California. Geography The Hollywood Hills straddle the Cahuenga Pass within the Santa Monica Mountains. The neighborhood touches ...
.


Family

James was survived by his wife Micki, the former Marjorie Crawford and his sons, Dennis James Jr., an international law attorney; Brad James, a communications industry executive; and Randy James, a talent manager. Brad James controls his father's extensive archive of television appearances and runs the official Dennis James online presence.


Filmography


References


External links


Dennis James on Youtube
operated and maintained by Brad James *
Questions and Answers with Dennis James
{{DEFAULTSORT:James, Dennis 1917 births 1997 deaths American male film actors American game show hosts American male television actors American people of Italian descent Boxing commentators Deaths from lung cancer in California Male actors from Jersey City, New Jersey Male actors from Palm Springs, California Burials at Forest Lawn Memorial Park (Hollywood Hills) 20th-century American male actors Professional wrestling announcers The Price Is Right