Dencio's Bar and Grill, simply referred to as Dencio's, is a group of restaurants based in the Philippines.

History

Dennis Nakpil and Dennis Mariano Jr. thought of creating a restaurant that emphasizes certain Philippine traditions. Their principle was "bringing the

BARRIO ''Barrio'' () is a Spanish language, Spanish word that means "Quarter (urban subdivision), quarter" or "neighborhood". In the modern Spanish language, it is generally defined as each area of a city, usually delimited by functional (e.g. residenti ...

into the metropolis." Thus, they opened one in

Quezon City Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the List of cities in the Philippines, most populous city in the Philippines. According to the 2020 census, it has a populatio ...

in 1991. They named it Dencio's. Dencio is a Philippine variant of Dennis, the name of the two founders. In 2004, Dencio's was purchased by Pancake House, Inc. (now Max's Group, Inc.) for . To buy the chain, almost all that money ( or 93.75% of the price) had to be borrowed from banks.

Pugad Dencio's

Some characters from

Pugad Baboy ''Pugad Baboy'' (literally, "swine's nest" in Tagalog) is a comic strip created by Filipino cartoonist Apolonio "Pol" Medina, Jr. The strip is about a Manila community of mostly obese people – "fat as pigs" (''baboy'' is Tagalog for pig). It ...

, a famous comic strip in the Philippines, are portrayed in Dencio's ads and menus. This was a concept proposed by two officials of the chain. It was believed though that the comic characters and the restaurant chain make a more perceived image of the local table custom. They call this ''Pugad Dencio's''. This form of advertisement also goes with a song which is performed by rock band

Sugarfree A sugar substitute is a food additive that provides a sweetness like that of sugar while containing significantly less food energy than sugar-based sweeteners, making it a zero-calorie () or low-calorie sweetener. Artificial sweeteners may be d ...

.{{cite web , url=http://www.manilastandardtoday.com/?page=goodLife1_june18_2008 , title=Sizzling sisig and a side dish of stories , date=June 18, 2008 , accessdate=January 12, 2009 , author=Camille V. Pilar , publisher=Manila Standard Today

References

External links

Official website
Restaurant chains in the Philippines Restaurants established in 1991 Companies based in Makati 1991 establishments in the Philippines