Demon Energy is an energy drink produced in

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

by Davies Foods. It is sold in 250ml

aluminium Aluminium (aluminum in American and Canadian English) is a chemical element with the symbol Al and atomic number 13. Aluminium has a density lower than those of other common metals, at approximately one third that of steel. I ...

cans, 500ml

cans, 600ml, 1 litre and 1.5 litre

plastic bottle A plastic bottle is a bottle constructed from high-density or low density plastic. Plastic bottles are typically used to store liquids such as water, soft drinks, motor oil, cooking oil, medicine, shampoo, milk, and ink. The size ranges from v ...

s. During 2009, Demon Energy released 60ml energy shots. These are made to be drank at room temperature so can be stored anywhere easily, and can be bought in packs of ten. Variations include Demon Killa Tropo, a mix of 60% orange juice and 40% Demon Energy; Demon Killa Cola which is Demon Energy with a mix of

Cola Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imita ...

; and a sugar free version. In late 2016 Demon Energy released Hell Fire. In February 2009 the company was found to have breached advertising standards by the Advertising Standards Authority for using sexual appeal to sell its product. In May 2009 the company released an "Energy Shot" containing 200mg of

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine t ...

, twice as much as the average

flat white A flat white is a coffee drink consisting of espresso with microfoam (steamed milk with small, fine bubbles and a glossy or velvety consistency). It is comparable to a latte, but smaller in volume and with less microfoam, therefore having a high ...

. The release sparked an investigation into caffeine levels in energy drinks by the

New Zealand Food Safety Authority __NOTOC__ New Zealand Food Safety (NZFS), or Haumaru Kai Aotearoa, is the New Zealand government body responsible for food safety, and is the controlling authority for imports and exports of food and food-related products. In April 2012 it was mer ...

. An investigation by the ''

New Zealand Herald ''The New Zealand Herald'' is a daily newspaper published in Auckland, New Zealand, owned by New Zealand Media and Entertainment, and considered a newspaper of record for New Zealand. It has the largest newspaper circulation of all newspapers ...

'' found that the drink's caffeine levels were more than ten times the legal limit. In August 2009 a 15-year-old girl collapsed after drinking several of the company's "Energy Shots", leading to calls for the drinks to carry mandatory warning labels. The safety of energy drinks was subsequently referred to

Food Standards Australia New Zealand Food Standards Australia New Zealand (FSANZ) (Māori: ''Te Mana Kounga Kai – Ahitereiria me Aotearoa''), formerly Australia New Zealand Food Authority (ANZFA), is the statutory authority in the Australian Government Health portfolio that is ...

. In September 2009 a group of New Zealand soldiers were sent home from

Afghanistan Afghanistan, officially the Islamic Emirate of Afghanistan,; prs, امارت اسلامی افغانستان is a landlocked country located at the crossroads of Central Asia and South Asia. Referred to as the Heart of Asia, it is bordere ...

after photographing themselves posing with a bomb carrying an advertisement for Demon and sending the photograph to the company. The company denied they had organised the stunt, but admitted supplying free drinks and posters to the soldiers. In May 2012, the drink was introduced in

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...

following a license of the brand by

Agros Nova Agros Nova is a company in Poland specializing in juices, processed fruit and vegetable products. Brands include Łowicz, Fortuna (company), Fortuna Karotka, Krakus, Tarczyn and Kotlin. Agros Nova Sp. z o.o. was founded in 2000 and is based in W ...

. The advertising campaign involved

Adam Darski Adam Nergal Darski (born Adam Michał Darski, 10 June 1977), often referred to by his stage name Nergal, is a Polish musician and television personality. He is best known as the frontman of extreme metal band Behemoth. Career Nergal was ...

and was controversial.

References

External links

Official website
{{Energy drinks Energy drinks Products introduced in 2009