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Dema Harshbarger (September 8, 1884 — February 20, 1964) was an American businesswoman, concert promoter, and talent manager.


Early life

Dema E. Harshbarger was born in
Knox, Illinois Knox is an unincorporated community located in Knox County, Illinois Knox County is a county in the U.S. state of Illinois. According to the 2020 census, it had a population of 49,967. Its county seat is Galesburg. Knox County comprises the ...
, one of the seven children of Richard Henry Harshbarger and Sarah Belle Lewis Harshbarger. She survived polio and rheumatic fever in her youth.Hedda Hopper
"There'll Never Be Another"
''Los Angeles Times'' (February 24, 1964): 62. via Newspapers.com
She attended Knox College. Soon after college, she went traveling with her music teacher Mrs. Parry; the two were among the rescued passengers in the wreck of the RMS Slavonia off the coast of Portugal.


Career

Harshbarger started her career at the Century Lyceum Bureau in Chicago, booking lecturers and entertainers in small towns in Illinois and Indiana. From 1919 to 1921 she and Jessie B. Hall ran the Fine Arts Bureau in Chicago. In 1921 she left Hall to become co-owner of Harrison and Harshbarger, a Chicago concert booking agency. Their first exclusive client was tenor Charles Marshall, and they helped to develop the " Organized-Audience Plan", a subscription model for entertainment bookings in smaller cities. In the 1920s, Harshbarger was co-founder (with Ward French) and president of the National Civic Music Association. "Through her service," explained a California newspaper in 1932, "more than one and a half million people in the forty-eight states are served with musical attractions." Harshbarger sold her agency to NBC, moved to California, and was made head of the network's Artists' Bureau in 1936. She became manager and press agent of Hedda Hopper, and was frequently mentioned in Hopper's gossip column.


Personal life

Dema Harshbarger was a lesbian. She was known for wearing tailored suits, bowties, and hats. She lived in La Habra Heights, California, where she raised avocados.Diana Wedner
"Realm of Creatures, Comforts"
''Los Angeles Times'' (November 25, 2007).
She died in 1964, aged 79, in Los Angeles, California.


In popular culture

Dema Harshbarger was played by Joyce Van Patten in the 1985 television film about Hedda Hopper and Louella Parsons, ''Malice in Wonderland''.


References

{{DEFAULTSORT:Harshbarger, Dema 1884 births 1964 deaths People from Knox County, Illinois LGBT people from Illinois American LGBT businesspeople Polio survivors