deltaDNA (formerly Games Analytics) is a game analytics and personalization company founded in 2011 in

Edinburgh Edinburgh ( ; gd, Dùn Èideann ) is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. Historically part of the county of Midlothian (interchangeably Edinburghshire before 1921), it is located in Lothian ...

Scotland Scotland (, ) is a country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a border with England to the southeast and is otherwise surrounded by the Atlantic Ocean to the ...

as Games Analytics, it rebranded in 2014, as deltaDNA. The company develops and markets an analytics and marketing platform for games that are primarily in the

free-to-play Free-to-play (F2P or FtP) video games are games that give players access to a significant portion of their content without paying or do not require paying to continue playing. Free-to-play is distinct from traditional commercial software, which ...

market, and offers consultation services for game developers and publishers. The platform can be used to segment players based on their behaviour and ability, and then to augment their game experience. Real-time data collection and interactive analysis of the data is made possible by utilizing the

VoltDB Volt Active Data (formerly VoltDB) is an in-memory database designed by Michael Stonebraker, Sam Madden, and Daniel Abadi. It is an ACID-compliant RDBMS that uses a shared-nothing architecture, and is derived from work done by Stonebraker on OLTP ...

NewSQL relational database.

History

In November 2014, deltaDNA received $3 million in Series A second round equity funding from Par Equity,

STV Group plc STV Group plc (formerly known as Scottish Television plc, Scottish Media Group plc and SMG plc) is a media company based in Glasgow, Scotland. Beginning as a television broadcaster in 1957, the company expanded into newspapers, advertising and r ...

and the Scottish Investment Bank, who were existing investors, and from new strategic investor Edge Performance VCT. This has taken the total funding granted to $5 million to date. The company opened an office in San Francisco in January 2015. At the 2014 Digital Technology Awards in Scotland, deltaDNA won the Best New Product or Service Award. In September 2019, deltaDNA was acquired by

Unity Technologies Unity Software Inc. (doing business as Unity Technologies) is a video game software development company based in San Francisco. It was founded in Denmark in 2004 as Over the Edge Entertainment (OTEE) and changed its name in 2007. Unity Technolo ...

Additional services

Academic

In November 2014, deltaDNA launched a free academic licence in partnership with

Abertay University , mottoeng = "Blessed is the one who finds wisdom." , established = 1994 – granted University Status 1888 – Dundee Institute of Technology , type = Public , chancellor = Alice Brown , principal = Liz Bacon , head_label = Chair of C ...

, Dundee, available to both undergraduate and post graduate games courses

Benchmark

deltaDNA launched Benchmark in February 2014, a consultation service to provide practical guidance for developers working on free-to-play games. The service involves assessing each title across 75 different categories, such as engagement, retention and monetizationNouch, J. (14 February 2013). GamesAnalytics on how its new Benchmark consultancy service will improve your F2P game. Retrieved from PocketGamer.biz: http://www.pocketgamer.biz/interview/48574/gamesanalytics-on-how-its-new-benchmark-consultancy-service-will-improve-your-f2p-game/

References

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External links

* https://deltadna.com/ Companies based in Edinburgh