Deli Company (

Chinese Chinese can refer to: * Something related to China * Chinese people, people of Chinese nationality, citizenship, and/or ethnicity **''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation ** List of ethnic groups in China, people of ...

:''得力;''

pinyin Hanyu Pinyin (), often shortened to just pinyin, is the official romanization system for Standard Chinese, Standard Mandarin Chinese in China, and to some extent, in Singapore and Malaysia. It is often used to teach Mandarin, normally writte ...

: ''dé lì'' , anglicized /dәˈliː/) is a Chinese

stationery Stationery refers to commercially manufactured writing materials, including cut paper, envelopes, writing implements, continuous form paper, and other office supplies. Stationery includes materials to be written on by hand (e.g., letter pape ...

manufacturing company Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a r ...

based in

Ningbo Ningbo (; Ningbonese: ''gnin² poq⁷'' , Standard Mandarin pronunciation: ), formerly romanized as Ningpo, is a major sub-provincial city in northeast Zhejiang province, People's Republic of China. It comprises 6 urban districts, 2 sate ...

Zhejiang Zhejiang ( or , ; , Chinese postal romanization, also romanized as Chekiang) is an East China, eastern, coastal Provinces of China, province of the People's Republic of China. Its capital and largest city is Hangzhou, and other notable citie ...

. Deli is a well-known brand in China, thanks to its national advertisement campaign that is broadcast on CCTV, inviting

Yang Lan Yang Lan (; born March 31, 1968) is a Chinese media proprietor, journalist, and talk show host. She is the co-founder and chairperson of the Sun Media Group and the Sun Culture Foundation. In 2013, she was ranked number 100 in ''Forbes'' magazin ...

to participate as the brand ambassador. The company to be the leader in China's stationery market, selling its products to more than 45,000 stores nationwide. Deli also leads the industry's e-commerce business through a strong presence on

Tmall Tmall (), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group. It is a platform for local Chinese and international businesses to sell brand-n ...

and JD.com.

History

The company was established as a private enterprise in 1988 in

Ninghai Ninghai County () is a county under the administration of Ningbo, in the east of Zhejiang province, People's Republic of China. It covers a land area of and a sea area of and has a coastline. It has four sub-districts, 11 towns, three townsh ...

, China. In 1988, Deli began manufacturing pen stands, and today the company manufactures a wide range of office and school products. Deli brand started to export its products to Japan in 1997. Today, Deli sell its products in more than 100 countries and developed 8 branches and studios in Japan, USA, UAE, Indonesia, Poland, Egypt, Korea and Germany.

Products

The following chart contains all of Deli products

Awards

* In 2015, Deli ranked among the top 500 manufacturers in China (#398); * In 2015, Deli ranked among the top 500 private enterprises in China (#492); * In 2016, Deli was awarded the iF award for product design; *In 2017, Deli ranked among the top 500 private enterprises in China (#316); *In 2018, Deli ranked among the top 500 manufacturers in China (#186); *In 2018, Deli ranked among the top 500 private enterprises in China (#326);

Endorsements

* TV personality and journalist,

, became Deli's official spokesperson in 2015; * TV personality and anchor,

Chen Luyu Chen Luyu (), born 12 June 1970, is a Chinese journalist and talk show host with Phoenix Television. She has been described as "China's Oprah" owing to the popularity of her talk show. She hosts the talk show programme '' A Date With Luyu''.

, became Deli's official spokesperson in 2012 to 2014. * Officially designated stationery supplier of G20 Summit in Hangzhou in 2016 *Chinese singer and songwriter ,

Roy Wang Roy Wang, also known as Wang Yuan () is a Chinese singer-songwriter, television host and actor. He was named by ''Time'' as one of the 30 Most Influential Teens of 2017. Wang has been a UNICEF ambassador since 2018. He set up his own charity fou ...

, became Deli's official spokesperson in October, 2021.

References

External links

* {{Art materials brands Chinese brands Office supply companies of China Stationery Chinese companies established in 1988 Fountain pen and ink manufacturers Companies based in Ningbo