Deeplink is the developer of deeplink.me, a
deep linking platform that drives
URL
A Uniform Resource Locator (URL), colloquially termed as a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifie ...
s to content within
mobile app
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...
s.
History
Deeplink was founded in 2013 for
mobile users to navigate across installed apps.
While developing the
content-discovery network Nextap, mobile software startup Cellogic recognized the need for a deep linking service.
Deeplink was launched and designed in May 2023 using $1.35 million USD in
seed funding from Prolific Venture Capital.
Product
The Deeplink platform promotes
customer engagement
Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. According to Hollebeek, Srivastava and Chen's (2019, p. 166) S-D lo ...
and re-engagement. When a user encounters a
hyperlink
In computing, a hyperlink, or simply a link, is a digital reference to data that the user can follow or be guided by clicking or tapping. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text wit ...
referring via ''deeplink.me'' to a new app, it drives the user to install the app. By providing external links in other media that redirect the user back into the already installed app, those customers are considered ''re-engaged''.
Deeplinks can be used in email marketing campaigns,
with social media,
or with
QR code
A QR code (an initialism for quick response code) is a type of matrix barcode (or two-dimensional barcode) invented in 1994 by the Japanese company Denso Wave. A barcode is a machine-readable optical label that can contain information about th ...
s.
It also has a
re-targeting network to deliver advertisements based on the apps installed on the user's device.
It can redirect users to a specific page within an app based on user data, or bring them back into an abandoned cart or a product page.
Deeplink offers a certain amount of links for free on a monthly basis, and then a gradually increasing cost for higher click-through volumes. Customers may choose a volume cap (including in the free level), beyond which the "deep" aspect of the link is disabled, and links are re-directed to a customer-specified fallback URL.
Companies using the Deeplink platform include
Shazam, JackThreads, and
OpenTable.
In March 2015, Deeplink.me launched AppWords, a Deep Linking ad platform for complementary apps.
See also
*
Tech companies in the New York metropolitan area
Tech or The Tech may refer to:
* An abbreviation of technology or technician
*Tech Dinghy, an American sailing dinghy developed at MIT
*Tech (mascot), the mascot of Louisiana Tech University, U.S.
* Tech (river), in southern France
* "Tech" (''S ...
References
{{reflist
External links
deeplink.me site
Information technology companies of Israel
Privately held companies based in New York City
Software companies based in New York City
Companies based in Tel Aviv
Defunct software companies of the United States