Dharmendra Kumar Tyagi, better known as Deep Tyagi or DK Tyagi (1928–1969), was an assistant commissioner for the Indian

family planning Family planning is the consideration of the number of children a person wishes to have, including the choice to have no children, and the age at which they wish to have them. Things that may play a role on family planning decisions include marita ...

program until 1969. An early pioneer of family planning in

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

and elsewhere, he was a champion of the program under the premierships of

Jawaharlal Nehru Pandit Jawaharlal Nehru (; ; ; 14 November 1889 – 27 May 1964) was an Indian anti-colonial nationalist, secular humanist, social democrat— * * * * and author who was a central figure in India during the middle of the 20t ...

Lal Bahadur Shastri Lal Bahadur Shastri (; 2 October 1904 – 11 January 1966) was an Indian politician and statesman who served as the 2nd Prime Minister of India from 1964 to 1966 and 6th Home Minister of India from 1961 to 1963. He promoted the White Re ...

, and the initial period of

Indira Gandhi Indira Priyadarshini Gandhi (; Given name, ''née'' Nehru; 19 November 1917 – 31 October 1984) was an Indian politician and a central figure of the Indian National Congress. She was elected as third prime minister of India in 1966 ...

. He invented the now-pervasive (in India and some other countries) " Red Triangle" symbol as a branding effort to familiarize and popularize the idea of family planning. Many of the

mass communication Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as its technologies are used for the dissemination o ...

techniques he developed are now used throughout the developing world to combat disease (such as

HIV The human immunodeficiency viruses (HIV) are two species of ''Lentivirus'' (a subgroup of retrovirus) that infect humans. Over time, they cause acquired immunodeficiency syndrome (AIDS), a condition in which progressive failure of the immune ...

AIDS Human immunodeficiency virus infection and acquired immunodeficiency syndrome (HIV/AIDS) is a spectrum of conditions caused by infection with the human immunodeficiency virus (HIV), a retrovirus. Following initial infection an individual m ...

) and poverty. Part of the

mission statement A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation ...

of the present-day foundation,

DKT International DKT International (DKT) is a charitable non-profit organization that promotes family planning and HIV prevention through social marketing. The Washington, D.C.-based DKT was founded in 1989 by Phil Harvey and operates in 90 countries in Africa, ...

, which was named in his honour, reads: "He was 41 years old at the time of his death, but had already made a major contribution to his country's family planning effort. It was he who was largely responsible for the design and dissemination of a massive communication program that brought awareness and knowledge of family planning to hundreds of millions of Indians. He began his work at a time (1966) when modern contraceptive methods were virtually unknown in rural India. His success in saturating the country with simple, attractive messages and designs (including the Red Triangle, which is now in use in several other countries) overcame age-old communication barriers and greatly increased public awareness of birth control."

Life

Tyagi was born in Ratangarh village of

Uttar Pradesh Uttar Pradesh (; , 'Northern Province') is a state in northern India. With over 200 million inhabitants, it is the most populated state in India as well as the most populous country subdivision in the world. It was established in 1950 ...

in 1928. He died of cancer at the age of 41, in 1969. He had no children.

References

* "India's New Departures in Mass Motivation for Fertility Control", Frank Wilder and D.K. Tyagi, ''Demography'', Vol 5, No 2, 1968. * ''Philippine Quarterly of Culture and Society'', University of San Carlos, 1973.

External links

"Ford Foundation: The founder of modern population control"

"Social marketing: An effective tool in the global response to HIV/AIDS"

"Women's Perception of Their Reproductive Health Before and After Sterilization in Rural Maharashtra, India"

''

Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...

'', 23 June 1967.
DKT International
a Washington D.C. based foundation {{DEFAULTSORT:Tyagi, Deep Activists from Uttar Pradesh Indian birth control activists People from Bijnor district Indian health educators 1928 births 1969 deaths

Life

See also

References

External links