Debenhams.com, a trading name of Debenhams Brands Ltd, is an online retailer owned by

Boohoo.com Boohoo Group plc is a British online fashion retailer, aimed at 16–30 year olds. The business was founded in 2006, and had sales in 2019 of £856.9 million. It specialises in own brand fashion clothing, with over 36,000 products. Growing rapid ...

. The company was formed in 2021 after Boohoo purchased the website operations and rights to the name of the department store group Debenhams, which had entered

liquidation Liquidation is the process in accounting by which a company is brought to an end in Canada, United Kingdom, United States, Ireland, Australia, New Zealand, Italy, and many other countries. The assets and property of the company are redistrib ...

. Boohoo purchased the name and associated website operations from the administrators of Debenhams for £55 million in January 2021. On 12 April 2021, Boohoo relaunched the Debenhams website with a new full range of products and brands, mostly brands owned by Boohoo. Debenhams' remaining stores continued to trade separately to the website operation until their closure in May that year. On 16 June 2021, Boohoo's Group Chief Executive John Lyttle told '' The Times'' that some beauty brands had refused to supply products to Debenhams unless it had a physical store presence, thus Boohoo planned to open one Debenhams-branded beauty store outside London. In December 2021, Debenhams.com Beauty opened in the Manchester Arndale shopping centre, operated by Boohoo Group. The store was launched to meet a number of contractual deals with brands Boohoo stocks and as a rival to Next's beauty halls and Harrods' H Beauty chain. No further physical stores are expected to be opened.

References

{{reflist Online retailers of the United Kingdom Companies based in Manchester British companies established in 2021