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Debapratim Purkayastha (
Bengali Bengali or Bengalee, or Bengalese may refer to: *something of, from, or related to Bengal, a large region in South Asia * Bengalis, an ethnic and linguistic group of the region * Bengali language, the language they speak ** Bengali alphabet, the w ...
: দেবপ্রতিম পুরকায়স্থ; born 1976) was a professor of strategy, academic leader and
case method The case method is a teaching approach that uses decision-forcing cases to put students in the role of people who were faced with difficult decisions at some point in the past. It developed during the course of the twentieth-century from its origin ...
expert.


Early life and education

Purkayastha was born in
Hailakandi Hailakandi (pron:ˈhaɪləˌkʌndi) is a town and the district headquarters of Hailakandi district in the Indian state of Assam. Hailakandi is located at . Demography According to the 2011 census, Hailakandi had a population of 33,637. Most ...
,
Assam Assam (; ) is a state in northeastern India, south of the eastern Himalayas along the Brahmaputra and Barak River valleys. Assam covers an area of . The state is bordered by Bhutan and Arunachal Pradesh to the north; Nagaland and Manipur ...
, to Dilip Kumar Purkayastha, a bureaucrat and former Regional Passport Officer, and Anima Purkayastha. He spent most of his childhood and did his early education in
Guwahati Guwahati (, ; formerly rendered Gauhati, ) is the biggest city of the Indian state of Assam and also the largest metropolis in northeastern India. Dispur, the capital of Assam, is in the circuit city region located within Guwahati and is the ...
, completing his BSc from
Cotton College Cotton College was a Roman Catholic boarding school in Cotton, Staffordshire, United Kingdom. It was also known as ''Saint Wilfrid's College''. The school buildings were centred on Cotton Hall, a country house used by religious communities fro ...
,
Gauhati University Gauhati University, also known as GU, is a collegiate public state university located in Guwahati, Assam, India. It was established on 26 January 1948 under the provisions of an Act enacted by the Assam Legislative Assembly. It is the oldest ...
. Purkayastha completed his MBA from
Utkal University Utkal University (UU) is a Public university in Bhubaneswar, Khordha district, Khordha, Odisha, and is the oldest university in Odisha, the state, and the 17th-oldest university in India. It is a teaching-cum-affiliating university. The pre ...
, and PhD from
Kalinga Institute of Industrial Technology Kalinga Institute of Industrial Technology (KIIT), formerly KIIT University, is a private deemed university located in Bhubaneswar, Odisha, India. It primarily emphasizes on higher education and research in engineering and science. It offers 3 ...
,
Bhubaneswar Bhubaneswar (; ) is the capital and largest city of the Indian state of Odisha. The region, especially the old town, was historically often depicted as ''Ekamra Kshetra'' (area (''kshetra'') adorned with mango trees (''ekamra'')). Bhubaneswar is ...
.


Career and roles

Purkayastha joined
ICFAI The Institute of Financial Analysts of India (IFAI) was established in 1984 as a non-profit educational society in Hyderabad, Telangana, India. The institution has been offering education to students across India through its various programs ...
in 2006 after a stint in the pharmaceutical industry. Before that, he had worked in sales, sales force management and product management, at companies such as
Torrent Pharmaceuticals Torrent Pharmaceuticals Ltd is an Indian multinational pharmaceutical company, owned by Torrent Group and headquartered in Ahmedabad. It was promoted by U. N. Mehta, initially as Trinity Laboratories Ltd, and was later renamed Torrent Pharma ...
,
Zydus Cadila Zydus Lifesciences Limited, formerly known as Cadila Healthcare Limited, is an Indian multinational pharmaceutical company headquartered in Ahmedabad, which is primarily engaged in the manufacture of generic drugs. It ranked 100th in the Fort ...
, Themis Medicare, and
Hetero Drugs Hetero Drugs is an Indian pharmaceutical company and the world’s largest producer of anti-retroviral drugs. Hetero’s business includes APIs, generics, biosimilars, custom pharmaceutical services, and branded generics. Operations Hetero grou ...
. In addition to teaching Strategy at
ICFAI Business School Hyderabad The ICFAI Business School Hyderabad (IBS Hyderabad) is a business school in India. It was founded in 1995 and is located in Dontanapalli, Shankarpally Road, Hyderabad. IBS Hyderabad is a constituent of the ICFAI Foundation for Higher Education ...
(
ICFAI Foundation for Higher Education The ICFAI Foundation for Higher Education (IFHE or simply ICFAI) is a Private university, private Deemed university, deemed-to-be-university established under Section 3 of the University Grants Commission (India), UGC Act, 1956. It is located i ...
,
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...
), Purkayastha headed the IBS Case Research Center first as an Associate Dean, Dean and then as Director. His main areas of scholarship include
corporate social responsibility Corporate social responsibility (CSR) is a form of international private business self-regulation which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethicall ...
as strategy; inclusive business models; and
social entrepreneurship Social entrepreneurship is an approach by individuals, groups, start-up companies or entrepreneurs, in which they develop, fund and implement solutions to social, cultural, or environmental issues. This concept may be applied to a wide range of o ...
. Purkayastha was also the consulting editor of ''Case Folio – The IUP Journal of Management Case Studies'', a member of the
Editorial Board The editorial board is a group of experts, usually at a publication, who dictate the tone and direction the publication's editorial policy will take. Mass media At a newspaper, the editorial board usually consists of the editorial page editor, a ...
for ''Case Research Journal'', published by North American Case Research Association; and an Editorial Advisory Board member of ‘''The CASE Journal''’, the official journal of The CASE Association (published by the Emerald Group) and ‘''Case Focus''’, published by The Case Centre.


Awards and recognition

Purkayastha was conferred the 'Outstanding Contribution to the Case Method' award in 2015, from The Case Centre's Executive Committee. He was the youngest, and the first educator from India to receive this award. He was also the first educator from outside
North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...
and
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
to feature on the list of The Case Centre's all-time top authors list (covering 40 years, i.e., from 1974 to 2014) released in 2014. Purkayastha was The Case Centre's bestselling author every year since 2016, when the list was first made public. He was recognized for developing
case studies A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular fi ...
in different innovative topics and formats including
graphic novel A graphic novel is a long-form, fictional work of sequential art. The term ''graphic novel'' is often applied broadly, including fiction, non-fiction, and anthologized work, though this practice is highly contested by comic scholars and industry ...
(
comic book A comic book, also called comicbook, comic magazine or (in the United Kingdom and Ireland) simply comic, is a publication that consists of comics art in the form of sequential juxtaposed panels that represent individual scenes. Panels are of ...
) format. For instance, in 2019, his case 'Turbulence on the Tarmac', illustrated by Sid Ghosh, won the 'Outstanding Compact Case' award from The Case Centre. For the decade ending December 2019, Purkayastha's case studies were used at more than 1,000 business schools in over 90 countries to teach nearly half a million students worldwide. Purkayastha's other awards are from the
Academy of Management The Academy of Management is a professional association for scholars of management and organizations that was established in 1936. It publishes several academic journals, organizes conferences, and provides others forums for management professors ...
,
Association of MBAs The Association of MBAs (AMBA) is a global organisation founded in 1967 which focuses primarily on international business school accreditation and membership. Roles Based in London, AMBA is one of the three main global accreditation bodies in ...
, EFMD, CEEMAN, Emerald Group, North American Case Research Association,
oikos International oikos International is an international student organization focusing on economics and management education. Oikos International has 45 Local Chapters in 23 countries around the world. History The first oikos chapter, today known as oikos ...
, The Case Centre,
John Molson School of Business The John Molson School of Business, commonly known as John Molson, is a business school located in Montreal, Quebec, Canada. The John Molson School of Business was established in 1974 by Concordia University. Programs Undergraduate programs * ...
(
Concordia University Concordia University ( French: ''Université Concordia'') is a public research university located in Montreal, Quebec, Canada. Founded in 1974 following the merger of Loyola College and Sir George Williams University, Concordia is one of the t ...
),
China Europe International Business School China Europe International Business School (CEIBS; ) is a business school located in Shanghai, China. Established under an agreement between the Chinese government and the European Commission in Shanghai in November 1994, CEIBS was the first bus ...
, AESE Business School,
Syracuse University Syracuse University (informally 'Cuse or SU) is a Private university, private research university in Syracuse, New York. Established in 1870 with roots in the Methodist Episcopal Church, the university has been nonsectarian since 1920. Locate ...
, etc. In March 2018, Purkayastha received the Career360's “Faculty Research Awards”, which recognized India's top educators. The award was presented by
Prakash Javadekar Prakash Keshav Javadekar (born 30 January 1951) is an Indian politician. He is a member of the Bharatiya Janata Party (BJP) and served as the Minister of Environment, Forest and Climate Change from 30 May 2019 till 7 July 2021. Javadekar was ...
, the then
Minister of Human Resource Development The Minister of Education, formerly the Minister of Human Resources Development (1985-2020), is the head of the Ministry of Education An education ministry is a national or subnational government agency politically responsible for education. ...
,
Government of India The Government of India (ISO: ; often abbreviated as GoI), known as the Union Government or Central Government but often simply as the Centre, is the national government of the Republic of India, a federal democracy located in South Asia, c ...
. In 2021, Purkayastha won his eleventh Case Centre Awards, placing him just two awards behind the record thirteen awards won by Sumantra Ghosal.


Death

On 7 May 2021, Dr. Purkayastha passed away due to
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was COVID-19 pandemic in Hubei, identified in Wuhan, China, in December ...
.


References

{{DEFAULTSORT:Purkayastha, Debapratim 1976 births 2021 deaths Business school deans Business theorists Indian business writers Bestselling case authors Indian business theorists 21st-century Indian male writers 21st-century Indian non-fiction writers Indian male non-fiction writers People from Hailakandi district Gauhati University alumni Utkal University alumni Kalinga Institute of Industrial Technology alumni Cotton College, Guwahati alumni