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Dean Moon (May 1, 1927 – June 4, 1987) was an American automobile designer. He grew up in
Norwalk, California Norwalk is a city in Los Angeles County, California, Los Angeles County, California, United States. The population was 105,549 at the 2010 United States Census, 2010 census and an estimated 103,949 in 2019. It is the 58th most densely-populated ...
. Moon was around cars and racing from his youth. His father owned "Moon Cafe" and had a go-kart track he called "Moonza", a pun on
Monza Monza (, ; lmo, label=Lombard language, Lombard, Monça, locally ; lat, Modoetia) is a city and ''comune'' on the River Lambro, a tributary of the Po River, Po in the Lombardy region of Italy, about north-northeast of Milan. It is the capit ...
. Dean was involved in dry lakes hot-rodding in the late 1940s. He founded MOON Speed Equipment (c.1950) and worked to improve the quality and safety of speed and racing products his entire life. Moon was one of the founding members of Speed Equipment Manufacturers Association in 1963. Dean Moon was a
hot rod Hot rods are typically American cars that might be old, classic, or modern and that have been rebuilt or modified with large engines optimised for speed and acceleration. One definition is: "a car that's been stripped down, souped up and made ...
der and innovator of speed parts. He built and raced cars from
El Mirage Dry Lake El Mirage Lake is a dry lake bed in the northwestern Victor Valley of the central Mojave Desert, within San Bernardino County, California. The lake is located about west-northwest of the town of Adelanto and north of Highway 18 in San Bernardi ...
and
Bonneville Salt Flats The Bonneville Salt Flats are a densely packed salt pan in Tooele County in northwestern Utah. A remnant of the Pleistocene Lake Bonneville, it is the largest of many salt flats west of the Great Salt Lake. It is public land managed by the Bur ...
to the drag strips and beyond, and established a company that became an icon in the hot rodding industry. Starting his business from modest beginnings in a garage behind his father's Moon Cafe in Norwalk, he grew it into an internationally recognized brand name. Early products were a multi-carb fuel block, spun aluminum wheel discs, aluminum gas tanks and a foot-shaped throttle pedal. Products carrying the Moon name, including the Moon disc wheel covers and Moon Tank auxiliary fuel containers, were very popular, and Moon Equipment's bright-yellow show cars and drag cars were used as prototypes for Hot Wheels toys. In 1960 Moon purchased the Potvin company from Chuck Potvin, a good friend and manufacturer of ignitions, camshafts and blower drives. In 1962, he moved the company to the Moon Equipment building in
Santa Fe Springs, California Santa Fe Springs (''Santa Fe'', Spanish for "Holy Faith") is a city in Los Angeles County, California, United States. It is one of the Gateway Cities of southeast Los Angeles County. The population was 16,223 at the 2010 census, down from 17,43 ...
, and continued producing Potvin products. The very first A.C. Shelby Cobra to reach the United States, delivered to
Carroll Shelby Carroll Hall Shelby (January 11, 1923 – May 10, 2012) was an American automotive designer, racing driver, and entrepreneur. Shelby is best known for his involvement with the AC Cobra and Mustang for Ford Motor Company, which he modified duri ...
, was fitted with a
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
V8 engine and transmission at Dean Moon's shop in Santa Fe Springs, in February 1962. This historic location at 10820 S. Norwalk Blvd. is where MOONEYES still resides today. Moon brought a level of showmanship to the sport of drag racing. His cars not only went fast but looked good with signature Mooneyes decals, yellow paint and chrome plating. His teams were well turned out in all white uniforms with the MOON Logo and cowboy hats.
Revell Revell GmbH is an American-origin manufacturer of plastic scale models, currently based in Bünde. The original Revell company merged with Monogram in 1986, becoming "Revell-Monogram". The business operated until 2007, when American Revell was ...
made a plastic model kit of the Chevrolet-powered Dragmaster-chassied ''Mooneyes'' dragster, which they termed as a rolling testbed (driven by Gary Cagle to a win at the
1962 NHRA Winternationals The 1962 NHRA Winternationals were a National Hot Rod Association (NHRA) drag racing event, held at Auto Club Raceway, Pomona, California on 18 February. History The 1962 Winternationals were historic for the appearance there of NHRA's first ...
), then as exhibition car shows after it retired from racing. The car made a comeback in England in 1963 driven by Dante Duce. In 1964 Duce won the
Brighton Speed Trials The Brighton Speed Trials, in full The Brighton National Speed Trials, is commonly held to be the oldest running motor race. The first race was held 19–22 July 1905 after Sir Harry Preston persuaded Brighton town council to tarmac the surface ...
in the Moonbeam, a Devin-bodied sports car equipped with a supercharged Chevrolet V-8 motor.''Road & Track'', November 1964, pp.52-56; ''Hot Rod Magazine'', February 1962, pp.86-89. Many Moon products are still used today and are sought after for restoring and recreating old hot rods. The “Mooneyes” logo is a well known part of the history of the sport. Moon Speed Equipment "paused" after Dean died in 1987, then stopped momentarily after Dean Moon's wife died. In the early 1990s, Shige Suganuma, a long time Mooneyes dealer from Japan and close family friend of Moon, restarted the company as MOONEYES USA which continues to carry on the traditions of Dean Moon today, including the Mooneyes Hot Rod & Custom Show in
Yokohama, Japan is the second-largest city in Japan by population and the most populous municipality of Japan. It is the capital city and the most populous city in Kanagawa Prefecture, with a 2020 population of 3.8 million. It lies on Tokyo Bay, south of To ...
."2009 Mooneyes Yokohama Hot Rod Custom Show" Cyril Huze
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References


External links


MOONEYES Global WebsiteMOONEYES USA WebsiteMOON OF JAPAN Website
{{DEFAULTSORT:Moon, Dean American automobile designers Racing drivers from California Vehicle modification people 1927 births 1987 deaths Brighton Speed Trials people People from Norwalk, California People from Santa Fe Springs, California